Ed Craven

Last updated
Edward Craven
NationalityAustralian
OccupationEntrepreneur
Known forCo-founder of online casino Stake.com and live-streaming platform Kick
Website kick.com

Edward Craven (born 1995[ citation needed ]) is an Australian billionaire businessman. He is primarily known for co-founding the online casino Stake.com and the live-streaming platform Kick. [1] [2] [3]

Contents

Career

Pre-Stake

After experimenting together with Bijan Tehran with virtual gambling in RuneScape, Craven and Tehran created Primedice, a cryptocurrency-based online dice game in 2013. [4] [5] In 2016, they launched Easygo, a company specializing in online casino games. [6]

Stake.com

In 2017 the Stake.com brand debuted, operating through a license in Curaçao. The company maintains offices in Serbia, Australia, and Cyprus. It became one of the world's largest gambling companies due to its user-friendly interface, innovative betting options, the integration of cryptocurrency transactions and collaborations with celebrities. [7]

Stake.com expanded to the UK in December 2021 through a partnership with TGP Europe. It serves as the main shirt sponsor for Everton FC and Watford FC, and also backs the Alfa Romeo Formula One team. [8] [9]

From 2022, Canadian musician Drake was paid $100 million annually to endorse Stake on social media. [10] [11]

Kick

Launched in 2022 by Craven and his business partner, Bijan Tehrani, Kick as a competitor to Amazon's Twitch. Kick, an online live-streaming platform, was launched in Melbourne in 2022 by Craven and his business partner, Bijan Tehrani. [12] The platform provides an alternative to the popular streaming service Twitch, as it provides a 95-5% split of revenues to content creators. [13]

According to the Australian Financial Review , Kick, under the management of Craven, has increased its visibility and appeal through sponsorships with well-known organizations, including the Alfa Romeo F1 Team and Everton Football Club. These sponsorships reflect Craven’s strategic efforts to establish a prominent presence for Kick in the live-streaming industry. [3]

In January 2024, Kick and Stake became the title sponsors of the Sauber F1 team [14] for the 2024 and 2025 seasons ahead of Audi taking control of the team in 2026. [15]

Personal life

Craven plays online games and livestreams his gameplay on Kick. He has streamed alongside celebrities including Drake. [16]

In October 2022, Craven debuted on Australia's Young Rich List [17] and in March 2023 was included in the Richest 250 issued by The Australian, [18] with a reported net worth of $2.01 billion. [19] In 2021 he donated $10m to GiveWell. [20]

Craven resides in Melbourne. In 2022 he purchased the most expensive house in Toorak, Victoria. [21]

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References

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  3. 1 2 "Rich Lister accused of encouraging 'incredibly inappropriate' behaviour". Australian Financial Review. 2023-10-12. Retrieved 2024-03-01.
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