Eldon (toy company)

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Eldon Industries, Inc. was a toy and office supplies company located in Hawthorne, California.

History

Robert Silverstein, then working in the sales and marketing department of Eldon, became the company's president by 1949. [1] Beginning in 1957, Eldon expanded into polyethylene-based toys Billy Blastoff and Big Poly. [2] Silverstein would become the company's CEO and chairman on May 1987. [3]

On August 6, 1990, Rubbermaid announced their intentions to acquire Eldon for $235 million via a stock swap. [4] The acquisition was finalized in 1991. [5] Silverstein left the company the same year. [1] In May 1997, Rubbermaid sold Eldon and several other businesses to Newell. [6] Eldon remained a subsidiary until late 2002, when Newell folded it into the company. [7]

References

  1. 1 2 "In Memoriam: Life Trustee Robert Silverstein". Claremont McKenna College. 16 February 2012. Retrieved 11 August 2025.
  2. Rich, Mark (2005). Warman's 101 Greatest Baby Boomer Toys. Iola, Wisconsin: KP Books. pp. 74, 165–167, 172, 204. ISBN   978-0-89689-220-0 . Retrieved 11 August 2025.
  3. "LOS ANGELES COUNTY: News from May 1, 1987". Los Angeles Times. 1 May 1987. Retrieved 11 August 2025.
  4. "Rubbermaid to buy Eldon Industries". United Press International. 6 May 1990. Retrieved 11 August 2025.
  5. Morris, Darrell (June 1994). "Midas of the mundane". Kiplinger's Personal Finance. Vol. 48, no. 6. Kiplinger Washington Editors, Inc. pp. 34–36. Retrieved 11 August 2025.
  6. Quintanilla, Carl; Nelson, Emily (9 May 1997). "Newell, in Expansion, Agrees To Buy Rubbermaid Division". Wall Street Journal. Retrieved 11 August 2025.
  7. "Newell Rubbermaid to consolidate Eldon". Office Printing International. 20 September 2002. Retrieved 11 August 2025.

33°55′04″N118°19′19″W / 33.9179°N 118.3220°W / 33.9179; -118.3220