Eldon Industries, Inc. was a toy and office supplies company located in Hawthorne, California.
Robert Silverstein, then working in the sales and marketing department of Eldon, became the company's president by 1949. [1] Beginning in 1957, Eldon expanded into polyethylene-based toys Billy Blastoff and Big Poly. [2] Silverstein would become the company's CEO and chairman on May 1987. [3]
On August 6, 1990, Rubbermaid announced their intentions to acquire Eldon for $235 million via a stock swap. [4] The acquisition was finalized in 1991. [5] Silverstein left the company the same year. [1] In May 1997, Rubbermaid sold Eldon and several other businesses to Newell. [6] Eldon remained a subsidiary until late 2002, when Newell folded it into the company. [7]