Electro-Mech Scoreboards

Last updated
Electro-Mech Scoreboard Company
TypePrivately Held Company
Industry Scoreboard
Founded1963
Headquarters Wrightsville, Georgia, United States
ProductsBaseball Scoreboards
Basketball Scoreboards
Football Scoreboards
Soccer Scoreboards
Hockey Scoreboards
Number of employees
About 70
Website www.electro-mech.com

Electro-Mech is an American manufacturer of electronic scoreboards and scoreboard accessories. The company serves all sports markets in the United States, but focuses primarily on smaller venues such as high schools, recreation parks, and college facilities and is most active in the southeastern United States.

Contents

History

Electro-Mech is an offshoot of a company based in Macon, Georgia called Peach State Amusements. The original company was known for building and servicing pinball machines. Peach State had a colorful history which included servicing various games that had been modified to facilitate gambling—an illegal practice in the state of Georgia. Peach State pursued the production of scoreboards in the early 1960s, but the company closed before having significant impact on the scoreboard industry.

Electro-Mech was founded by a handful of former Peach State employees with capital supplied by Mr. Francis Shurling. Shurling was a native of Wrightsville, Georgia, and arranged for the new scoreboard manufacturing facility to be built there. The doors opened in 1963. In the early years of Electro-Mech Charles McMichael and Hilton Holton became stockholders. Mr. Holton retired in 2001 and sold his stock back to the company a few years later, while the Shurling and McMichael families continue ownership of Electro-Mech.

Products and Services

Electro-Mech was created with a single purpose in mind: to manufacture scoreboards. Over the years the company has dabbled in a variety of other activities ranging from building wiring sub-assemblies used in cherry picker lifts to Christmas tree farming. The core business of scoreboards has remained the company's primary focus and primary source of revenue.

By volume, Electro-Mech manufactures more baseball scoreboards than any other sports category. Basketball is the second most popular sport by volume and football the third. Soccer, hockey, and a handful of specialty scoreboards round out the main product line.

Electro-Mech manufactures a variety of accessories for use with their scoreboards. Control consoles, wireless RF modems sets, and customizable ID panels are all common accessories manufactured by Electro-Mech. Other accessories, such as horns and data cable, are outsourced.

Technology

For over twenty years, 1967–1989, Electro-Mech scoreboards were designed around electro-mechanical technology with rotating motors and other moving parts to turn on and off the light bulbs that formed numbers. In 1989 Electro-Mech released its first attempt at using solid state electronics for a control system—that is, a system with no moving parts. This shift in technology signaled the beginning of a series of innovations which have kept the company's product line changing and expanding at an ever increasing rate.

Electro-Mech rolled out a line of scoreboards controlled by microprocessors in 1992. The first displays to use light emitting diodes (LEDs) instead of light bulbs came off of the assembly line in 1996. In 1999 the company offered a wireless control system marketed under the ScoreLink brand name. In 2002 Electro-Mech began building outdoor scoreboards with super-bright LEDs.

In recent years the company has focused on improving the reliability of the basic sub-systems within their scoreboards and providing new options for high-end scoreboard packages including video displays. Innovations for components manufactured within the Wrightsville plant include ID panels that incorporate non-rectangular elements such as arches and domes. For video displays and message centers packaged with their scoreboards, Electro-Mech has entered into a partnership with Vantage LED, a California-based manufacturer with experience building electronic signs for the sports market.

Sales and Marketing

Unlike the two major American scoreboard manufacturers (Daktronics and Trans-Lux, which are public companies), Electro-Mech is a privately held company that does not release revenue figures and sales breakdowns for public consumption. Some of the company's marketing literature has provided an estimate of over 40,000 signs in service. [1] Assuming an average lifespan of ten to fifteen years for a scoreboard, one can guess that Electro-Mech produces well over 1,000 units per year.

Electro-Mech occupied a special niche in the scoreboard market for most of its first few decades. The vast majority of its scoreboards were sold to bottlers of Coca-Cola, Pepsi, and other soft drinks throughout the 1970s, 1980s, and 1990s. The bottlers provided Electro-Mech scoreboards to schools, recreation parks, and other facilities where their soft drinks were served. In exchange, the facility operators signed contracts to exclusively stock vending machines and fountain dispensers with soft drinks purchased directly from the bottler for a number of years. The scoreboards, sometimes paid for in full by the bottlers, sometimes only partially funded, typically included ID panels with soft drink logos. It is a running joke among the Electro-Mech sales staff that nobody has ever heard of their company because all their customers think they have a "Coca-Cola scoreboard" or a "Pepsi scoreboard". [2]

A gradual shift in bottler strategy starting around the year 2000 has lessened the intensity with which they court school systems and other customers who provide services primarily to children. For this reason the bottlers have become less interested in purchasing scoreboards. Thus Electro-Mech has recently shifted its marketing tactics toward direct sales and away from bottler sales. This is evident from their web site being revamped (most recently in the spring of 2017) with an emphasis on search engine marketing.

Related Research Articles

Coca-Cola Carbonated soft drink

Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink's name refers to two of its original ingredients: coca leaves, and kola nuts. The current formula of Coca-Cola remains a trade secret; however, a variety of reported recipes and experimental recreations have been published. The drink has inspired imitators and created a whole classification of soft drink: colas.

Irn-Bru Scottish carbonated soft drink

Irn-Bru is a Scottish carbonated soft drink, often described as "Scotland's other national drink". It is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgow.

Julmust is a soft drink that is mainly consumed in Sweden around Christmas. During the rest of the year, except Easter, it is usually quite difficult to find in stores, but sometimes it is sold at other times of the year under the name must. During Easter the name is påskmust. The content is the same regardless of the marketing name, although the length of time it is stored before bottling differs; however, the beverage is more closely associated with Christmas, somewhat less with Easter and traditionally not at all with the summer. 45 million litres of julmust are consumed during December, which is around 50% of the total soft drink volume in December and 75% of the total yearly must sales.

Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.

New Coke 1985 reformulation of Coca-Cola

In April 1985, the Coca-Cola Company introduced a new formula for its Coca-Cola soda, known informally as New Coke. It was renamed Coke II in 1992, and was discontinued in July 2002.

Jolly Cola is an original Danish soft drink dating back to 1959. Jolly is owned by the limited company 'Dansk Coladrik A/S'. Jolly Cola is now produced by Brewery Vestfyen, which also produces Jolly Light, Jolly Time, and Jolly Orange.

The Cola Wars refer to the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated, which gave this cultural phenomenon its current moniker of Cola Wars.

The Coca-Cola Company American multinational beverage corporation

The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware's General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups. The company produces Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton. In 1889, the formula and brand were sold for $2,300 to Asa Griggs Candler, who incorporated The Coca-Cola Company in Atlanta in 1892.

Double-Cola is the name of a carbonated soft drink. It is manufactured by The Double Cola Company, headquartered in Chattanooga, Tennessee.

PepsiCo American food and beverage company

PepsiCo, Inc. is an American based multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Tropicana Products in 1998 and the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio.

Fruitopia

Fruitopia was a fruit-flavored drink introduced by The Coca-Cola Company in 1994 and targeted at teens and young adults. According to New York Times business reports, it was invented as part of a push by Coca-Cola to capitalize on the success of Snapple and other flavored tea drinks. The brand gained substantial hype in the mid-1990s before enduring lagging sales by decade's end. While still available in Canada and Australia as a juice brand, in 2003, Fruitopia was phased out in most of the United States where it had struggled for several years. However, select flavors have since been revamped under Coca-Cola's successful Minute Maid brand. Use of the Fruitopia brand name continues through various beverages in numerous countries, including some McDonald's restaurant locations in the United States, which carry the drink to this day.

Future Cola

Future Cola is a cola-flavoured carbonated beverage manufactured by Hangzhou Wahaha Group of China, where its market share is 12-15%, making it the third-largest manufacturer of soft drinks in China behind Coca-Cola and Pepsi Cola. It is distributed by Reed's, Inc., in the United States as China Cola.

Enviga is a Nestea carbonated canned green-tea drink. Enviga is a trademark of Nestlé licensed to Beverage Partners Worldwide, a joint-venture between The Coca-Cola Company and Nestlé. It is available in three flavors: Green Tea, Tropical Pomegranate, and Mixed Berry. According to Coca-Cola, Enviga burns 60 to 100 calories per three 12-oz.(330 ml) cans due to its high EGCG and caffeine content. This is disputed by some researchers and public advocates.

Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and VitaminWater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.

Urge (drink) Citrus flavored soft drink

Urge is a citrus flavored soft drink produced by Coca-Cola Norway that was first introduced in the country in 1996, and later on was released in Denmark and Sweden. It is the predecessor of the American soft drink Surge, which was introduced in the US in 1997. Urge was discontinued in Denmark and Sweden in 2001. In Norway, Urge sales increased greatly over the years reaching a market share near 10% despite receiving no marketing since its initial launch.

Campa Cola

Campa Cola is a soft drink brand in India. It was a market leader in the Indian soft drink market the 1970s and 80s in most regions of India until the advent of the foreign players Pepsi and Coca-Cola after the liberalisation policy of the P. V. Narasimha Rao Government in 1991.

Since its invention by John Stith Pemberton in 1886, criticisms of Coca-Cola as a product, and of the business practices of The Coca-Cola Company have been significant. The Coca-Cola Company is the largest soft drink company in the world, distributing over 500 different products. Since the early 2000s, the criticism of the use of Coca-Cola products, as well as the company itself, escalated, with criticism leveled at the company over health effects, environmental issues, animal testing, economic business practices and employee issues. The Coca-Cola Company has been faced with multiple lawsuits concerning the various criticisms.

Bovonto is a soft drink popular in Tamil Nadu, India.

Corporación Lindley S.A.

Arca Continental Lindley S.A. is a 100-year-old Peruvian company, listed on the Lima Stock Exchange as CORLINI1, involved in the manufacturing, distribution and marketing of nonalcoholic beverages and the official bottler and distributor of all Coca-Cola products in Peru. The Lindley Corporation is best known for its creation and marketing of Inca Kola, the number one selling soft drink in Peru. The Lindley Corporation, located in the historic District of Lima, Peru, is also a major promoter of plastic recycling programs in Peru. Its president is Johnny Lindley Suarez.

References

http://www.electro-mech.com/company/

Notes

  1. http://www.electro-mech.com/images/catalog_pdf/Catalog-70.pdf
  2. "Electro-Mech Scoreboards Company Renews Partnership with Coca-Cola Enterprises". prweb.com. Retrieved 2014-04-24.