Element 9 (music)

Last updated
Element 9
Element 9 Logo.jpg
Parent company Fontana
Founded2005
Founder Stu Pflaum
Distributor(s) Fontana (US)
Genre Hip hop, R&B
Country of origin US
Official website http://www.element9muzik.com/

Element 9 is a music company founded by Stu Pflaum in 2005. The company is based in Cleveland, Ohio and has three divisions with specializations in music publishing, digital marketing and a record label.

Stuart Pflaum, better known as DJ Xplosive is an American music industry figure and digital music pioneer. Pflaum was born on June 29, 1981 in Nashville, TN. Based in New York City, Pflaum previously worked as consultant to street teams and lifestyle promotions at Asylum Records and Warner Music Group.

In the music industry, a music publisher is responsible for ensuring the songwriters and composers receive payment when their compositions are used commercially. Through an agreement called a publishing contract, a songwriter or composer "assigns" the copyright of their composition to a publishing company. In return, the company licenses compositions, helps monitor where compositions are used, collects royalties and distributes them to the composers. They also secure commissions for music and promote existing compositions to recording artists, film and television.

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.

Contents

Company history

The Element 9 music company was launched in 2005 as a promotional outlet for aspiring hip-hop artists. The company was founded by Stu Pflaum while he was a senior at Ohio University. [1] Pflaum formerly performed as a DJ on college radio before launching the company. Upon graduation from Ohio University, Pflaum moved the company to New York City where he split the company into two divisions, Element 9 Recordings, specializing in music publishing and Element 9.0, specializing in digital marketing.

Ohio University public university in Athens, Ohio, United States

Ohio University is a public research university in Athens, Ohio. The first university chartered by an Act of Congress and the first to be chartered in Ohio, it was chartered in 1787 by the Congress of the Confederation and subsequently approved for the territory in 1802 and state in 1804, opening for students in 1809. Ohio University is the oldest university in Ohio, the eighth oldest public university in the United States and the 30th oldest among public and private universities. As of fall 2018, the university's total enrollment at Athens was 20,000, while the all-campus enrollment was just under 35,000.

New York City Largest city in the United States

The City of New York, usually called either New York City (NYC) or simply New York (NY), is the most populous city in the United States. With an estimated 2018 population of 8,398,748 distributed over a land area of about 302.6 square miles (784 km2), New York is also the most densely populated major city in the United States. Located at the southern tip of the state of New York, the city is the center of the New York metropolitan area, the largest metropolitan area in the world by urban landmass and one of the world's most populous megacities, with an estimated 19,979,477 people in its 2018 Metropolitan Statistical Area and 22,679,948 residents in its Combined Statistical Area. A global power city, New York City has been described as the cultural, financial, and media capital of the world, and exerts a significant impact upon commerce, entertainment, research, technology, education, politics, tourism, art, fashion, and sports. The city's fast pace has inspired the term New York minute. Home to the headquarters of the United Nations, New York is an important center for international diplomacy.

Element 9 Recordings was nominated for a Grammy Award in 2008 in the category of Best Rap Song for their role as music publisher for Crank That (Soulja Boy) by Soulja Boy. [2]

Grammy Award Accolade by the National Academy of Recording Arts and Sciences of the United States

A Grammy Award, or Grammy, is an award presented by The Recording Academy to recognize achievements in the music industry. The trophy depicts a gilded gramophone. The annual presentation ceremony features performances by prominent artists, and the presentation of those awards that have a more popular interest. The Grammys are the second of the Big Three major music awards held annually.

Crank That (Soulja Boy) 2007 single by Soulja Boy Tell`em

"Crank That " is the debut single by American rapper Soulja Boy Tell'em. It served as the lead single from his debut studio album, souljaboytellem.com (2007) and accompanies the Soulja Boy dance. The song is recognized by its looping steelpan riff. It caused what has been called "the biggest dance fad since the [mid-1990s] Macarena", with an instructional YouTube video for the dance surpassing 27 million views by early 2008.

Soulja Boy American rapper, record producer, actor and entrepreneur from Georgia

DeAndre Cortez Way, better known as Soulja Boy Tell 'Em or simply Soulja Boy, is an American rapper, record producer, actor and entrepreneur. In September 2007, his debut single "Crank That " peaked at number one on the U.S. Billboard Hot 100. The single was initially self-published to the internet, and later became a number-one hit in the United States for seven non-consecutive weeks starting in September 2007. On August 17, Way was listed at number 18 on the Forbes list of Hip-Hop Cash Kings of 2010 for earning $7 million that year.

In November 2009, the record label division, Element 9 Muzik, was formed. Shortly after, the company announced a partnership with Fontana Distribution, the independent distribution arm of Universal Music Group, for international distribution for artists signed to the label. [3] The label division is headed by music industry veteran Tony Franklin. Stu Pflaum serves as Vice President for the label. [4]

Fontana Distribution US music distributor

Fontana Distribution is a division of San Francisco-based Isolation Network. A minority stake of the company was owned by Universal Music until INgrooves acquired Fontana Distribution from UMG in 2012 to form INgrooves Fontana.

Universal Music Group American music corporation

Universal Music Group is an American global music corporation that is a subsidiary of the French media conglomerate Vivendi. UMG's global corporate headquarters are located in Santa Monica, California. It is considered one of the "Big Three" music companies, along with Sony Music and Warner Music Group. Since 2004, the corporation is no longer related to the film studio Universal Studios. In 2019, Fast Company named Universal Music Group the most innovative music company and listed UMG among the Top 50 most innovative companies in the world and "amid the music industry's digital transformation, Universal is redefining what a modern label should look like." UMG has signed licensing agreements with more than 400 platforms worldwide.

The first release from the Element 9 record label was Arms & Hammers by West Coast rap group Strong Arm Steady. [5] The album was released in February 2011. [6]

<i>Arms & Hammers</i> 2011 studio album by Strong Arm Steady

Arms & Hammers is the third studio album by the American hip hop group Strong Arm Steady, released in February 22, 2011, on Blacksmith Records/Element 9. The production was handled by many names, like DJ Khalil, Nottz, Jelly Roll, Blaqthoven and Terrace Martin. Madlib, who produced the entirety of their last album, contributed just one track, the sequel of "Chiba Chiba".

Strong Arm Steady, often referred to as SAS, is a hip hop group in California's underground hip hop scene. As of December 2009, the act consists of members Phil Da Agony, Krondon, of Los Angeles, and Mitchy Slick of San Diego, California. Originally an amorphous collective of at least eight, formed as an alternative to the gang-focused productions of West Coast rap's then-dominant Death Row Records, SAS pared down to four members for recording in the studio and performing live, with Xzibit as the frontman. Since he left the group in 2006, the three remaining members have been a stable trio.

In November 2011, the company released Habits of the Heart by Idle Warship, which is composed of rapper Talib Kweli and singer Res. [7] Prior to the album's official street date, the label released the album through the Spotify music service. [8] The advance release was the first instance in which a United States based music company debuted a project far in advance using the Spotify service. [9] The move was viewed as bold by music and technology critics and a counterweight to the release strategies of artists such as Coldplay and Adele, who had refused to make their music available through Spotify. [9]

<i>Habits of the Heart</i> album by Idle Warship

Habits of the Heart is the debut album by Idle Warship, a collaboration between hip-hop artist Talib Kweli and singer Res, released on November 1, 2011.

Idle Warship

Idle Warship is a musical duo composed of Brooklyn emcee Talib Kweli and Philadelphia singer Res. Res has appeared on each Talib Kweli album since 2000's Train of Thought. They have also toured together, including on the summer 2005 MGD Flavor 2 Savor mini-tour. They released their debut mixtape, Party Robot, on October 27, 2009 for free. This was originally set for a 2008 release and announced on Talib Kweli's MySpace page in a New Year's blog entry.

Talib Kweli American rapper from New York

Talib Kweli Greene is an American rapper, entrepreneur, and activist. Kweli earned recognition early on through his collaboration with fellow Brooklyn rapper Mos Def, when they formed the group Black Star. Kweli's musical career continued with solo success including collaborations with producers and rappers Kanye West, Just Blaze, and Pharrell Williams. His most recent solo album is titled Radio Silence, released in 2017. In 2011, Kweli founded his own record label, Javotti Media.

Releases

Awards and nominations

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Jean Grae Hip-hop musician

Tsidi Ibrahim, November 26, 1976), known professionally as Jean Grae, is an American hip hop recording artist, emcee, producer, actress, and comedian from Brooklyn, New York City. She rose to prominence in the underground hip hop scene in New York City and has since built an international fanbase. She is known as an important figure in hip hop and popular culture. Grae, unlike many rappers and emcees, seeks to "rupture the normative narratives of black sexuality" and resist the bondage of heteronormativity. Thus she adopts the language of men to "assert her mastery over lyricism and her desire for both men and women". Nonetheless, her unique music style, gritty rhymes, and lyrical mastery have earned her recognition as a favorite emcee by many rap artists such as Talib Kweli, Jay-Z, and Black Thought of the Roots.

Shareese Renée Ballard, better known by her stage name Res, is an American singer from Philadelphia, Pennsylvania. Her musical style is a blend of indie pop, soul, and rock.

<i>Right About Now: The Official Sucka Free Mix CD</i> 2005 mixtape / Studio album by Talib Kweli

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Blacksmith Records

Blacksmith is a music management company and a record label founded by Harlem born Corey Smyth and Talib Kweli of Black Star. Signees include Jean Grae, Strong Arm Steady and Idle Warship and Kweli has stated he hopes to sign Camp Lo and had expressed interest in Rakim. Talib Kweli announced that there will be a 'BlackSmith TV' where people will get information about the label. The label was originally distributed through Warner Bros. Records but split in December 2008. Talib did confirm to AllHipHop.com that Warner Bros. would still distribute Reflection Eternal & Talib Kweli projects but not any other Blacksmith acts. It's now believed that the label has distribution through Element 9/Fontana with Strong Arm Steady latest project and Idle Warship's upcoming debut album said to have distribution through them. As of 2012 the label is defunct and was disbanded after Kweli's manager decided to focus the Blacksmith brand elsewhere rather than the label. Blacksmith management is currently home to artists such as Chad Hugo, and Vince Staples, among others.

<i>Hi-Teknology²: The Chip</i> 2006 studio album by Hi-Tek

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This is the discography of Talib Kweli, an American rapper.

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Jon Wells is an American record producer, record executive, and rapper. He is a member of the Likwit Crew.

Get By 2003 song performed by Talib Kweli

"Get By" is a song by American hip hop recording artist Talib Kweli. It was released on March 11, 2003 as the third single from his debut studio album Quality (2003). The song, produced by Kanye West, samples "Sinnerman" as performed by Nina Simone and features background vocals from Abby Dobson, Chinua Hawk, Kendra Ross, Vernetta Bobien and William "Na2" Taylor. The song peaked at number 77 on the US Billboard Hot 100 and at number 29 on the US Billboard Hot R&B/Hip-Hop Songs.

<i>The DeAndre Way</i> 2010 studio album by Soulja Boy

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Speakers Going Hammer 2010 single by Soulja Boy

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Hopsin American rapper from California

Marcus Jamal Hopson, known professionally as Hopsin, is an American rapper, singer, songwriter, record producer, music video director and actor from Los Angeles, California.

<i>Prisoner of Conscious</i> 2013 studio album by Talib Kweli

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<i>Gravitas</i> (Talib Kweli album) 2013 studio album by Talib Kweli

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Cyhi the Prynce American songwriter, rapper and record producer from Georgia

Cydel Charles Young, better known by his stage name CyHi the Prynce, is an American rapper, singer and songwriter from Stone Mountain, Georgia. In 2009, Young signed his first major-label contract with Konvict Muzik, with the backing of Def Jam Recordings. In 2010, he signed with Kanye West's GOOD Music label imprint. Young went on to appear on West's highly acclaimed album, My Beautiful Dark Twisted Fantasy (2010) and has released nine mixtapes, with the latest being BHP II: NAACP (2015), a conscious hip hop concept mixtape about the history of black people in America and the sequel to Black Hystori Project, released in February 2014. He was released from his Def Jam contract in August 2015. In November 2017, he released his debut album, No Dope on Sundays, under GOOD Music and Sony Music, following years of label disputes and series of mixtapes spanning his career.

References

  1. "Opportunities for Hip-Hop". CoolBusinessIdeas.com. 2005-08-19. Retrieved 2012-02-01.
  2. "Former resident nominated for Grammy". Hudsonhubtimes.com. 2008-02-06. Archived from the original on 2012-02-22. Retrieved 2012-02-01.
  3. "Fontana Signs Deal With Element 9 Muzik". AllAccess.com. 2009-11-19. Retrieved 2012-02-01.
  4. "FONTANA PARTNERS WITH ELEMENT 9 MUZIK". Universal Music. Retrieved 2012-02-02.
  5. "Strong Arm Steady - Arms & Hammers CD". Access Hip Hop. Archived from the original on 2011-02-15. Retrieved 2012-02-01.
  6. Evans, Brenda (2011-02-03). "Alum's label poised for big hip-hop releaseAlum's label poised for big hip-hop release". Athensnews.com. Retrieved 2012-02-03.
  7. "Reviews - Idle Warship". FILTER Magazine. 2011-11-11. Retrieved 2012-02-02.
  8. "Lefsetz Letter » Blog Archive » E-Mail Of The Day". Lefsetz.com. 2011-10-26. Retrieved 2012-02-03.
  9. 1 2 "Talib Kweli and Res' Idle Warship Project Debuts on Spotify Three Weeks Before Release". Billboard.biz. 2011-10-11. Retrieved 2012-02-01.

See also