Electronic mail is a method of transmitting and receiving messages using electronic devices. It was conceived in the late–20th century as the digital version of, or counterpart to, mail. Email is a ubiquitous and very widely used communication medium; in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries.
An open mail relay is a Simple Mail Transfer Protocol (SMTP) server configured in such a way that it allows anyone on the Internet to send e-mail through it, not just mail destined to or originating from known users. This used to be the default configuration in many mail servers; indeed, it was the way the Internet was initially set up, but open mail relays have become unpopular because of their exploitation by spammers and worms. Many relays were closed, or were placed on blacklists by other servers.
A Domain Name System blocklist, Domain Name System-based blackhole list, Domain Name System blacklist (DNSBL) or real-time blackhole list (RBL) is a service for operation of mail servers to perform a check via a Domain Name System (DNS) query whether a sending host's IP address is blacklisted for email spam. Most mail server software can be configured to check such lists, typically rejecting or flagging messages from such sites.
A whitelist or allowlist is a list or register of entities that are being provided a particular privilege, service, mobility, access or recognition. Entities on the list will be accepted, approved and/or recognized. Whitelisting is the reverse of blacklisting, the practice of identifying entities that are denied, unrecognised, or ostracised.
Various anti-spam techniques are used to prevent email spam.
Email spam, also referred to as junk email, spam mail, or simply spam, is unsolicited messages sent in bulk by email (spamming). The name comes from a Monty Python sketch in which the name of the canned pork product Spam is ubiquitous, unavoidable, and repetitive. Email spam has steadily grown since the early 1990s, and by 2014 was estimated to account for around 90% of total email traffic.
Greylisting is a method of defending e-mail users against spam. A mail transfer agent (MTA) using greylisting will "temporarily reject" any email from a sender it does not recognize. If the mail is legitimate, the originating server will try again after a delay, and if sufficient time has elapsed, the email will be accepted.
A bounce message or just "bounce" is an automated message from an email system, informing the sender of a previous message that the message has not been delivered. The original message is said to have "bounced".
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives: build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
The Spamhaus Project is an international organisation based in the Principality of Andorra, founded in 1998 by Steve Linford to track email spammers and spam-related activity. The name spamhaus, a pseudo-German expression, was coined by Linford to refer to an internet service provider, or other firm, which spams or knowingly provides service to spammers.
Email filtering is the processing of email to organize it according to specified criteria. The term can apply to the intervention of human intelligence, but most often refers to the automatic processing of messages at an SMTP server, possibly applying anti-spam techniques. Filtering can be applied to incoming emails as well as to outgoing ones.
A message submission agent (MSA), or mail submission agent, is a computer program or software agent that receives electronic mail messages from a mail user agent (MUA) and cooperates with a mail transfer agent (MTA) for delivery of the mail. It uses ESMTP, a variant of the Simple Mail Transfer Protocol (SMTP), as specified in RFC 6409.
Disposable email addressing, also known as DEA, dark mail or masked email, refers to an approach that involves using a unique email address for every contact or entity, or for a limited number of times or uses. The benefit is that if anyone compromises the address or utilizes it in connection with email abuse, the address owner can easily cancel it without affecting any of their other contacts.
SpamCop is an email spam reporting service, allowing recipients of unsolicited bulk or commercial email to report IP addresses found by SpamCop's analysis to be senders of the spam to the abuse reporting addresses of those IP addresses. SpamCop uses these reports to compile a list of computers sending spam called the "SpamCop Blocking List" or "SpamCop Blacklist" (SCBL).
A challenge–response system is a type of that automatically sends a reply with a challenge to the (alleged) sender of an incoming e-mail. It was originally designed in 1997 by Stan Weatherby, and was called Email Verification. In this reply, the purported sender is asked to perform some action to assure delivery of the original message, which would otherwise not be delivered. The action to perform typically takes relatively little effort to do once, but great effort to perform in large numbers. This effectively filters out spammers. Challenge–response systems only need to send challenges to unknown senders. Senders that have previously performed the challenging action, or who have previously been sent e-mail(s) to, would be automatically receive a challenge.
DomainKeys Identified Mail (DKIM) is an email authentication method designed to detect forged sender addresses in email, a technique often used in phishing and email spam.
In networking, a black hole refers to a place in the network where incoming or outgoing traffic is silently discarded, without informing the source that the data did not reach its intended recipient.
The Mail Abuse Prevention System (MAPS) is an organization that provides anti-spam support by maintaining a DNSBL. They provide five black lists, categorising why an address or an IP block is listed:
Backscatter is incorrectly automated bounce messages sent by mail servers, typically as a side effect of incoming spam.
A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Cold emailing is a subset of email marketing and differs from transactional and warm emailing.