Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
Wrigley Field is a baseball stadium on the North Side of Chicago, Illinois. It is the ballpark of Major League Baseball's Chicago Cubs, one of the city's two MLB franchises. It first opened in 1914 as Weeghman Park for Charles Weeghman's Chicago Whales of the Federal League, which folded after the 1915 baseball season. The Cubs played their first home game at the park on April 20, 1916, defeating the Cincinnati Reds 7–6 in 11 innings. Chewing gum magnate William Wrigley Jr. of the Wrigley Company acquired the Cubs in 1921. It was named Cubs Park from 1920 to 1926, before being renamed Wrigley Field in 1927. The stadium currently seats 41,649 people and is the second stadium to be named Wrigley Field, as a Los Angeles ballpark with the same name opened in 1925.
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.
Ernest Banks, nicknamed "Mr. Cub" and "Mr. Sunshine", was an American professional baseball player who starred in Major League Baseball (MLB) as a shortstop and first baseman for the Chicago Cubs between 1953 and 1971. He was inducted into the National Baseball Hall of Fame in 1977, and was named to the Major League Baseball All-Century Team in 1999.
Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. It was launched in the United States in 1914, and has had variable market share since then.
Wrigley Rooftops is a name for the sixteen rooftops of residential buildings which have bleachers or seating on them to view baseball games or other major events at Wrigley Field. Since 1914 Wrigley roofs have dotted the neighborhood of Wrigleyville around Wrigley Field, where the Chicago Cubs play Major League Baseball. Venues on Waveland Avenue overlook left field, while those along Sheffield Avenue have a view over right field.
The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term "yellow pages" is now also applied to online directories of businesses.
Mr. Clean is a brand name and mascot owned by Procter & Gamble. It was used for an all-purpose cleaner and later also for a melamine foam abrasive sponge.
A parody advertisement is a fictional advertisement for a non-existent product, either done within another advertisement for an actual product, or done simply as parody of advertisements—used either as a way of ridiculing or drawing negative attention towards a real advertisement or such an advertisement's subject, or as a comedic device, such as in a comedy skit or sketch.
Philip Knight Wrigley was an American chewing gum manufacturer and a Major League Baseball executive, inheriting both of those roles as the quiet son of his much more flamboyant father, William Wrigley Jr.
Albert Davis Lasker was an American businessman who played a major role in shaping modern advertising. He was raised in Galveston, Texas, where his father was the president of several banks. Moving to Chicago, he became a partner in the advertising firm of Lord & Thomas. He created and produced many successful ad campaigns. He made new use of radio, changing popular culture and appealing to consumers' psychology. A Republican, he designed new ways to advertise election campaigns, especially the Warren Harding campaign of 1920, and became a philanthropist.
Elmer Lynn Hauldren was an advertising copywriter based in Chicago who was best known for portraying the Empire Man.
Eagle Insurance is a vehicle insurance agency based in Chicago, Illinois, which has been serving residents of the metropolitan area since 1961. It is best known for its unusual, low-budget television commercials featuring the egg-laying "Eagle Man", an actor in a bald eagle costume.
Apple Inc. has had many notable advertisements since the 1980s. The "1984" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell's 1984. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 to 2009.
The following is a franchise history of the Chicago Cubs of Major League Baseball, a charter member of the National League who started play in the National Association in 1870 as the Chicago White Stockings. The Chicago National League Ball Club is the only franchise to play continuously in the same city since the formation of the National League in 1876. They are the earliest formed active professional sports club in North America, predating the team now known as the Atlanta Braves by one year. In their early history, they were called in the press the White Stockings, Orphans, Infants, Remnants and Colts before officially becoming "Cubs" in 1907.
Thomas Stuart Ricketts is the Chairman of the Chicago Cubs, and the Chairman, co-founder and former CEO of Incapital LLC, a firm that provides securities firms and individual investors more efficient access to corporate bonds. Together with his sister Laura and brothers Pete and Todd, the Ricketts siblings are the board of directors for the Cubs. He is the son of TD Ameritrade Holding Corporation founder J. Joseph Ricketts. Joe Ricketts has a net worth of US$2.3 billion as of 2018 according to Forbes.
The Cubs Win Flag is a victory flag that is flown at Wrigley Field after every Chicago Cubs home win. The flag is variously referred to by approximately a dozen names, combining: either Cubs or Chicago Cubs; Win, W, White, White W, or W Win; and flag, banner or banner flag. Other common names for the symbol include Chicago Cubs W Flag and Chicago Cubs Win Banner Flag. It has become an important symbol for fans, and tradition of flying a win or loss flag over the stadium began soon after the construction of the scoreboard in 1937.
The history of Wrigley Field, the home of the Chicago Cubs of Major League Baseball's National League, begins well before the Cubs played their first game in that venue.
Since purchasing the Chicago Cubs baseball team and Wrigley Field in 2009, the Ricketts family have been pursuing an extensive renovation of the stadium and the surrounding venue. At its outset, the 1060 Project was projected to cost $575 million and was to be completed in four phases during consecutive off-seasons. Funding was generated from advertising revenue and increased corporate sponsorship in the form of additional signage placed in and around the stadium.
