Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.
Voice acting is the art of performing a character or providing information to an audience with one's voice. Performers are often called voice actors/actresses in addition to other names. Examples of voice work include animated, off-stage, off-screen, or non-visible characters in various works such as films, dubbed foreign films, anime, television shows, video games, cartoons, documentaries, commercials, audiobooks, radio dramas and comedies, amusement rides, theater productions, puppet shows, and audio games.
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.
Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. It was launched in the United States in 1914, and has had variable market share since then.
Got Milk? is an American advertising campaign on television and YouTube encouraging the consumption of milk and dairy products. Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it was later licensed for use by milk processors and dairy farmers. It was launched in 1993 by the "Aaron Burr" television commercial, directed by Michael Bay. The national campaign, run by MilkPEP began to add the "got milk?" logo to its "Milk Mustache" ads in 1995.
The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term "yellow pages" is now also applied to online directories of businesses.
Mr. Clean is a brand name and mascot owned by Procter & Gamble. It was used for an all-purpose cleaner and later also for a melamine foam abrasive sponge.
A parody advertisement is a fictional advertisement for a non-existent product, either done within another advertisement for an actual product, or done simply as parody of advertisements—used either as a way of ridiculing or drawing negative attention towards a real advertisement or such an advertisement's subject, or as a comedic device, such as in a comedy skit or sketch.
Spuds MacKenzie is a fictional bull terrier dog character used for an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign was the idea of a 23-year-old art director, Jon Moore. At the time, he was working at Needham, Harper, and Steers, a Chicago advertising agency. The dog first showed up in a Bud Light Super Bowl XXI ad in 1987.
Underlay may refer to flooring or roofing materials, bed padding, or a musical notation.
Mr. Six is an advertising character since 2004 for an advertising campaign by the American theme park chain Six Flags. Appearing as an elderly man wearing a tuxedo and thick-framed glasses, he was usually shown stepping slowly off a bus before he suddenly performed a frenetic dance to an instrumental version of the Vengaboys song "We Like to Party" to invite stressed and overworked people to Six Flags. Mr. Six last appeared in 2010, with Six Flags stating the character was on a hiatus. On June 25th, 2024, Six Flags brought Mr. Six back in a Fright Fest ad after 14 years.
Elmer Lynn Hauldren was an advertising copywriter based in Chicago who was best known for portraying the Empire Man.
In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them on air. The most common advertisements are "spot commercials", which normally last for no more than one minute, although extended versions, commonly running for up to 45, 60 or more minutes, are termed "informercials" because they delve deeper into detailed information on and stories about commercial product or service offerings.
Eagle Insurance is a vehicle insurance agency based in Chicago, Illinois, which has been serving residents of the metropolitan area since 1961. It is best known for its unusual, low-budget television commercials featuring the egg-laying "Eagle Man," an actor in a bald eagle costume.
Phones 4u was a large independent mobile phone retailer in the United Kingdom. It was part of the 4u Group based in Newcastle-under-Lyme, Staffordshire. Opening in 1996, it expanded to over 600 stores. On 14 September 2014, EE and Vodafone, the company's final remaining suppliers, ended their contracts.
Apple Inc. has had many notable advertisements since the 1980s. The "1984" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell's 1984. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 to 2009.
Donald Francis "Don" Draper, born Richard "Dick" Whitman, is a fictional character and the protagonist of the AMC television series Mad Men (2007–2015), portrayed by Jon Hamm. At the beginning of the series, Draper is the charismatic yet enigmatic creative director at the fictional Manhattan advertising firm Sterling Cooper. In spite of his success, he is plagued by several personal problems, including the issues of identity and social alienation, in part due to his difficult past. His personal and professional developments in the show are frequently situated against the larger social, political, and economic events of the 1960s. In 2024, Hamm reprised his role as Draper in a cameo role in the comedy film Unfrosted.
Earnest Elmo Calkins was a deaf American advertising executive who pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of "consumer engineering". He co-founded the influential Calkins & Holden advertising agency. His work was recognized with many awards during his lifetime and was called the "Dean of Advertising Men" and "arguably the single most important figure in early twentieth century graphic design."
The Japanese technology company, Sony, engaged in a variety of different marketing efforts, as one of the world's largest and most pervasive corporations.
Eicoff is one of the top ten advertising agencies in Chicago. It specializes in direct response television (DRTV) advertising. It is known as the firm that popularized 1-800 call numbers and claims to have coined the "… or your money back" catchphrase.
