Engagement bait

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Engagement bait is manipulative content that is designed to elicit users into interaction. [1] [2] Used in social media marketing, the artificial interactions, typically in the form of comments, likes, shares, or tags, are used subsequently monetized and used to popularize products and narratives. [3] [4]

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Types

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References

  1. ↑ Mensik, Hailey (22 May 2024). "'Engagement baiting': Is LinkedIn posting getting too personal?". WorkLife. Retrieved 24 August 2025.
  2. ↑ "What is engagement bait?". News Literacy Project. 23 January 2019. Retrieved 24 August 2025.
  3. ↑ Zhang, Wanjiang Jacob; Yi, Jingjing; Liang, Hai (November 2023). "I cue you liking me: Causal and spillover effects of technological engagement bait". Computers in Human Behavior. 148 107864. doi:10.1016/j.chb.2023.107864.
  4. ↑ Weatherbed, Jess (7 October 2024). "Threads knows it has an engagement bait problem". The Verge. Retrieved 24 August 2025.
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