National Association of Software and Service Companies (NASSCOM) is an Indian non-governmental trade association and advocacy group that primarily serves the Indian technology industry. Founded in 1988, NASSCOM operates as a nonprofit organization and serves as a key entity within the Indian technology sector.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Kearney is an American global management consulting firm with offices in more than 40 countries worldwide. Kearney's predecessor firm was founded in Chicago by James O. McKinsey in 1926; he hired Andrew Thomas "Tom" Kearney as his first partner in 1929. After James McKinsey died in 1937, the Chicago office split into its own company, led by Tom Kearney and called McKinsey, A.T. Kearney, and Company. In 1947, it was renamed A.T. Kearney and Company.
Selex ES was a subsidiary of Finmeccanica, active in the electronics and information technology business, based in Italy and the UK, and formed in January 2013, following Finmeccanica's decision to combine its existing SELEX Elsag and SELEX Sistemi Integrati businesses into SELEX Galileo, the immediate predecessor of Selex ES. From 1 January 2016, the activities of Selex ES merged into Leonardo-Finmeccanica's Electronics, Defence and Security Systems Sector becoming Leonardo S.p.A.
An industry analyst performs primary and secondary market research within an industry such as information technology, consulting or insurance. Analysts assess sector trends, create segment taxonomies, size markets, prepare forecasts, and develop industry models. Industry analysts usually work for research and advisory services firms, and some analysts also perform advisory (consulting) services. Typically, analysts specialize in a single segment or sub-segment, researching the broad development of the market rather than focusing on specific publicly traded companies, equities, investments, or associated financial opportunities as a financial analyst might.
Quad, formerly named Quad/Graphics, is an American marketing services and commercial printing company headquartered in Sussex, Wisconsin. Services provided include copywriting, design, data analytics, technology consulting, and managed services.
IMS Health was an American company that provided information, services and technology for the healthcare industry. IMS stood for Intercontinental Medical Statistics. It was the largest vendor of U.S. physician prescribing data. IMS Health was founded in 1954 by Bill Frohlich and David Dubow with Arthur Sackler having a hidden ownership stake. In 2010, IMS Health was taken private by TPG Capital, CPP Investment Board and Leonard Green & Partners. The company went public on April 4, 2014, and began trading on the NYSE under the symbol IMS. IMS Health was headquartered in Danbury, Connecticut.
The Conference Board, Inc. is a 501(c)(3) non-profit business membership and research group organization. It counts over 1,000 public and private corporations and other organizations as members, encompassing 60 countries.
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
WE Communications and commonly known as WE is a global public relations and integrated marketing communications firm often associated with its largest client, Microsoft. The firm was founded in 1983 by Melissa Waggener Zorkin.
Aberdeen is an international marketing intelligence company. Aberdeen's headquarters is based in Waltham, Massachusetts, United States, with an additional US office location in Wilton, CT, as well as three European offices in Versailles (France), Madrid (Spain), and Chertsey.
Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Angus Reid is a Canadian entrepreneur, pollster, and sociologist. He is the chairman of the Angus Reid Institute and CEO and founder of Angus Reid Global. He is director of the Reid Campbell Group which operates Rival Technologies and Reach 3 Insights.
Canadian online media is content aimed at a Canadian audience through the medium of the Internet. Presently, online media can be accessed by computers, smart-phones, gaming consoles, Smart TVs, MP3 players, and tablets. The characteristics of Canadian online media are strongly shaped by the Canadian communications industry, even though their statistics and findings are more often than not associated with American research. Large media companies are increasingly on the move to start up online platforms for news and television content. The exponential growth of Canadians' dependency on online content for entertainment and information has been evident in the recent decades. However, it has proven slow for Canadian online media to catch up with the constant increase of American online media. Regardless of medium, entertainment and information hubs are not solely focusing on satisfying the audience they have, but are also heavily expanding their reach to new global audiences.
Brandwatch is a social media suite company owned by Cision. Brandwatch sells two different products: Consumer Intelligence and Social Media Management.
The Sustainability Accounting Standards Board (SASB) is a non-profit organization, founded in 2011 by Jean Rogers to develop sustainability accounting standards. Investors, lenders, insurance underwriters, and other providers of financial capital are increasingly attuned to the impact of environmental, social, and governance (ESG) factors on the financial performance of companies, driving the need for standardized reporting of ESG data. Just as the International Accounting Standards Board (IASB) and the Financial Accounting Standards Board (FASB) have established International Financial Reporting Standards and Generally Accepted Accounting Principles (GAAP), respectively, which are currently used in the financial statements, SASB's stated mission “is to establish industry-specific disclosure standards across ESG topics that facilitate communication between companies and investors about financially material, decision-useful information. Such information should be relevant, reliable and comparable across companies on a global basis.”
VMLY&R, now part of VML, after the merger of VMLY&R and Wunderman Thompson in October of 2023, was an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Y&R , founded in 1923. It was a subsidiary of WPP plc multinational advertising and public relations holding company.
Nathalie Beatrice Chinje is an entrepreneur and international consultant. She is the founder and CEO of the company Upbeat Marketing, and has been actively working to forward private sector development, foreign direct investment, and female entrepreneurship on the African continent for over 20 years. Dr. Nath is a member of the Advocacy and Communications Committee of the South African Qualifications Authority (SAQA) Board, an Expert for the African Union Commission (AUC) and the United Nations Economic Commission for Africa (UNECA), and consults for the African Development Bank (AFDB).
