Esuvee

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ESUVEE was a US year-long consumer education campaign on sport utility vehicle safety in 2005. [1] There was also an associated website game. [2] The goal of the campaign was to encourage safe driving of SUVs. The campaign emphasized the need to drive carefully to avoid rolling the vehicles over because SUVs handle like trucks, not cars. [3] The focus was changing driver behavior, particularly among younger male drivers. [4]

The campaign was a $27 million effort sponsored by the consumer protection agencies and the Attorneys General of all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. [2] Part of the funding came from a settlement agreement with the Ford Motor Company to resolve lawsuits alleging that Ford's marketing practices misled consumers on how to drive, load, and maintain the Ford Explorer. [5]

The SUUVEE campaign was to inform the public about four safety elements to help save lives:

Handling - A higher risk of rollover in SUVs because of a higher center of gravity than passenger cars.
Loading - Number of occupants, as well as the weight and distribution of cargo, raises the center of gravity, thus increasing the risk of rollovers.
Tires - the size, pressure, and proper maintenance of tires are keys to SUV safety.
Seat belts - Since 80% of deaths in SUV rollovers were from ejection, seat belt use would help prevent fatalities.

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<span class="mw-page-title-main">SUV</span> Type of automobile

A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive.

<span class="mw-page-title-main">Seat belt</span> Vehicle safety device to protect against injury during collisions and sudden stop

A seat belt is a vehicle safety device designed to secure the driver or a passenger of a vehicle against harmful movement that may result during a collision or a sudden stop. A seat belt reduces the likelihood of death or serious injury in a traffic collision by reducing the force of secondary impacts with interior strike hazards, by keeping occupants positioned correctly for maximum effectiveness of the airbag, and by preventing occupants being ejected from the vehicle in a crash or if the vehicle rolls over.

<i>Unsafe at Any Speed</i> 1965 book by Ralph Nader

Unsafe at Any Speed: The Designed-In Dangers of the American Automobile is a non-fiction book by consumer advocate Ralph Nader, first published in 1965. Its central theme is that car manufacturers resisted the introduction of safety features, and that they were generally reluctant to spend money on improving safety. This work contains substantial references and material from industry insiders. It was a best seller in non-fiction in 1966.

<span class="mw-page-title-main">Automotive safety</span> Study and practice to minimize the occurrence and consequences of motor vehicle accidents

Automotive safety is the study and practice of design, construction, equipment and regulation to minimize the occurrence and consequences of traffic collisions involving motor vehicles. Road traffic safety more broadly includes roadway design.

<span class="mw-page-title-main">Electronic stability control</span> Computerized safety automotive technology

Electronic stability control (ESC), also referred to as electronic stability program (ESP) or dynamic stability control (DSC), is a computerized technology that improves a vehicle's stability by detecting and reducing loss of traction (skidding). When ESC detects loss of steering control, it automatically applies the brakes to help steer the vehicle where the driver intends to go. Braking is automatically applied to wheels individually, such as the outer front wheel to counter oversteer, or the inner rear wheel to counter understeer. Some ESC systems also reduce engine power until control is regained. ESC does not improve a vehicle's cornering performance; instead, it helps reduce the chance of the driver losing control of the vehicle.

<span class="mw-page-title-main">Ford Explorer</span> Range of SUVs manufactured by the Ford Motor Company

The Ford Explorer is a range of SUVs manufactured by Ford Motor Company since the 1991 model year. The first four-door SUV produced by Ford, the Explorer was introduced as a replacement for the two-door Bronco II. Within the current Ford light truck range, the Explorer is slotted between the Ford Edge and Ford Expedition. As with the Ford Ranger, the Explorer derives its name from a trim package previously offered on the Ford F-Series pickup trucks.

<span class="mw-page-title-main">Off-road vehicle</span> Automotive vehicle capable of driving across difficult terrain beyond sealed roads

An off-road vehicle, sometimes referred to as an overland or adventure vehicle, is considered to be any type of vehicle which is capable of driving on and off paved or gravel surface. It is generally characterized by having large tyres with deep, open treads, a flexible suspension, or even caterpillar tracks. Other vehicles that do not travel on public streets or highways are generally termed off-highway vehicles, including tractors, forklifts, cranes, backhoes, bulldozers, and golf carts.

Automobile handling and vehicle handling are descriptions of the way a wheeled vehicle responds and reacts to the inputs of a driver, as well as how it moves along a track or road. It is commonly judged by how a vehicle performs particularly during cornering, acceleration, and braking as well as on the vehicle's directional stability when moving in steady state condition.

<span class="mw-page-title-main">Ford Escape</span> Sport utility vehicle manufactured by Ford

The Ford Escape is a compact crossover SUV sold by Ford since 2000 over four generations. The first generation was jointly developed with Mazda which also created the Mazda Tribute and Mercury Mariner as the twin model. Second generations of the Ford Escape, Mercury Mariner, and Mazda Tribute were released in 2007 for the 2008 model year, but mostly restricted to North America. In other markets, the first generation models were either replaced by updated first generation versions, or replaced by the Mazda CX-7 (2006) and Ford Kuga (2008). Unlike the collaborative approach taken with the previous model, this time the design and engineering was carried out solely by Ford. Since 2013, the model has been paralleled with the Kuga sold outside North America, making them essentially identical. A hybrid option was again available.

<span class="mw-page-title-main">Ford Expedition</span> Motor vehicle

The Ford Expedition is a full-size three-row SUV, manufactured by Ford. Introduced for the 1997 model year as the successor of the Ford Bronco, the Expedition was the first full-size Ford SUV sold with a four-door body. For its entire production life, the Ford Expedition has been derived from the corresponding generation of the Ford F-150 in production, sharing some body and mechanical components. The fourth-generation Ford Expedition began production for the 2018 model year. Similar to the configuration of the Chevrolet Tahoe and Suburban, the Ford Expedition is sold in regular and extended lengths ; sold since 2007, the latter functionally serves as the replacement for the Ford Excursion.

<span class="mw-page-title-main">Vehicle rollover</span> Car accident in which the vehicle tips or rolls over

A rollover is a type of vehicle crash in which a vehicle tips over onto its side or roof. Rollovers have a higher fatality rate than other types of vehicle collisions.

The Firestone and Ford tire controversy of the 1990s saw hundreds of people die in automobile crashes caused by the failure of Firestone tires installed on light trucks made by Ford Motor Company.

<span class="mw-page-title-main">Ford Bronco II</span> Compact sport utility vehicle manufactured by Ford

The Ford Bronco II is a compact sport utility vehicle (SUV) that was manufactured by the American manufacturer Ford. Closely matching the first-generation Ford Bronco in size, the Bronco II was sold for the 1984 to 1990 model years, alongside the third and fourth generations of Ford's full-size Bronco. Derived from the Ford Ranger compact pickup truck, the Bronco II was produced in a single generation as a three-door wagon only, competing against the three-door version of the Jeep Cherokee introduced the same year, and the compact Chevrolet S-10 Blazer and GMC S-15 Jimmy which GM had launched as smaller, similar-named SUVs alongside their full-size Blazer and Jimmy a year prior.

<span class="mw-page-title-main">Ride height</span>

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<span class="mw-page-title-main">Ford Fusion (Americas)</span> Motor vehicle

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<span class="mw-page-title-main">Criticism of sport utility vehicles</span> Problems with the automobile class

Sport utility vehicles (SUVs) have been criticized for a variety of environmental and safety-related reasons. They generally have poorer fuel efficiency and require more resources to manufacture than smaller vehicles, thus contributing more to climate change and environmental degradation. Their higher center of gravity significantly increases their risk of rollovers. Their larger mass increases their momentum, which results in a larger braking distance and more damage to other road users in collisions. Their higher front-end profile reduces visibility and makes them at least twice as likely to kill pedestrians they hit. Additionally, the psychological sense of security they provide influences drivers to drive less cautiously or rely on their car for their perceived safety, rather than their own driving.

<span class="mw-page-title-main">Ford Flex</span> Motor vehicle

The Ford Flex is a full-size crossover SUV or MPV that was manufactured by the Ford Motor Company; a single generation was produced from the 2009 to 2019 model years. Introduced as the successor to the Ford Taurus X, the model line also functionally replaced the Ford Freestar minivan. Slightly larger than its predecessor, the Flex was sized alongside the full-sized Ford Explorer in the Ford model line, being marginally longer, yet not as tall as the Explorer.

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