Esuvee

Last updated

ESUVEE was a year-long US consumer education campaign on SUV safety in 2005. [1] There was also an associated website game. [2] The goal of the campaign was to encourage safe driving of SUVs. The campaign emphasized the need to drive carefully to avoid rolling the vehicles over because SUVs handle like trucks, not cars. [3] The focus was changing driver behavior, particularly among younger male drivers. [4]

The campaign was a $27 million effort sponsored by the consumer protection agencies and the Attorneys General of all 50 states, D.C., Puerto Rico and the U.S. Virgin Islands. [2] Part of the funding came from a settlement agreement with the Ford Motor Company to resolve lawsuits alleging that Ford's marketing practices misled consumers on how to drive, load, and maintain the Ford Explorer. [5]

The SUUVEE campaign aimed to inform the public about four safety elements to help save lives:

Handling - A higher risk of rollover in SUVs because of a higher center of gravity than passenger cars.
Loading - Number of occupants, as well as the weight and distribution of cargo, raises the center of gravity, thus increasing the risk of rollovers.
Tires - the size, pressure, and proper maintenance of tires are keys to SUV safety.
Seat belts - Since 80% of deaths in SUV rollovers were from ejection, seat belt use would help prevent fatalities.

Related Research Articles

<span class="mw-page-title-main">SUV</span> Type of automobile

A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive.

<span class="mw-page-title-main">Seat belt</span> Vehicle safety device to protect against injury during collisions and sudden stop

A seat belt, also known as a safety belt or spelled seatbelt, is a vehicle safety device designed to secure the driver or a passenger of a vehicle against harmful movement that may result during a collision or a sudden stop. A seat belt reduces the likelihood of death or serious injury in a traffic collision by reducing the force of secondary impacts with interior strike hazards, by keeping occupants positioned correctly for maximum effectiveness of the airbag, and by preventing occupants being ejected from the vehicle in a crash or if the vehicle rolls over.

<span class="mw-page-title-main">Van</span> Covered transportation vehicle

A van is a type of road vehicle used for transporting goods or people. Depending on the type of van, it can be bigger or smaller than a pickup truck and SUV, and bigger than a common car. There is some variation in the scope of the word across the different English-speaking countries. The smallest vans, microvans, are used for transporting either goods or people in tiny quantities. Mini MPVs, compact MPVs, and MPVs are all small vans usually used for transporting people in small quantities. Larger vans with passenger seats are used for institutional purposes, such as transporting students. Larger vans with only front seats are often used for business purposes, to carry goods and equipment. Specially equipped vans are used by television stations as mobile studios. Postal services and courier companies use large step vans to deliver packages.

<i>Unsafe at Any Speed: The Designed-In Dangers of the American Automobile</i> 1965 book by Ralph Nader

Unsafe at Any Speed: The Designed-In Dangers of the American Automobile is a non-fiction book by consumer advocate Ralph Nader, first published in 1965. Its central theme is that car manufacturers resisted the introduction of safety features, and that they were generally reluctant to spend money on improving safety. The work contains substantial references and material from industry insiders. It was a best seller in non-fiction in 1966.

<span class="mw-page-title-main">Automotive safety</span> Study and practice to minimize the occurrence and consequences of motor vehicle accidents

Automotive safety is the study and practice of automotive design, construction, equipment and regulation to minimize the occurrence and consequences of traffic collisions involving motor vehicles. Road traffic safety more broadly includes roadway design.

<span class="mw-page-title-main">Electronic stability control</span> Computerized safety automotive technology

Electronic stability control (ESC), also referred to as electronic stability program (ESP) or dynamic stability control (DSC), is a computerized technology that improves a vehicle's stability by detecting and reducing loss of traction (skidding). When ESC detects loss of steering control, it automatically applies the brakes to help steer the vehicle where the driver intends to go. Braking is automatically applied to wheels individually, such as the outer front wheel to counter oversteer, or the inner rear wheel to counter understeer. Some ESC systems also reduce engine power until control is regained. ESC does not improve a vehicle's cornering performance; instead, it helps reduce the chance of the driver losing control of the vehicle.

<span class="mw-page-title-main">Ford Explorer</span> Range of SUVs manufactured by the Ford Motor Company

The Ford Explorer is a range of SUVs manufactured by Ford Motor Company since the 1991 model year. As the first four-door SUV produced by Ford, the Explorer was introduced as a replacement for the two-door Bronco II. Within the current Ford SUV range in North America, the Explorer is slotted between the Ford Edge and Ford Expedition. As with the Ford Ranger, the Explorer derives its name from a trim package previously offered on the Ford F-Series pickup trucks.

<span class="mw-page-title-main">Off-road vehicle</span> Automotive vehicle capable of driving across difficult terrain beyond sealed roads

An off-road vehicle (ORV), sometimes referred to as an off-highway vehicle (OHV), overland vehicle, or adventure vehicle, is considered to be any type of vehicle that is capable of driving off paved or gravel surfaces, such as trails and forest roads that have rough and low traction surfaces.

Automobile handling and vehicle handling are descriptions of the way a wheeled vehicle responds and reacts to the inputs of a driver, as well as how it moves along a track or road. It is commonly judged by how a vehicle performs particularly during cornering, acceleration, and braking as well as on the vehicle's directional stability when moving in steady state condition. Numerous factors affect handling

<span class="mw-page-title-main">Ford Escape</span> Sport utility vehicle manufactured by Ford

The Ford Escape is a compact crossover SUV manufactured and marketed by Ford Motor Company since the 2001 model year. The first Ford SUV derived from a car platform, the Escape fell below the Ford Explorer in size; the Escape is currently sized between the Ford EcoSport and Ford Edge. The 2004 Ford Escape Hybrid was the first hybrid-electric vehicle from Ford, and the first hybrid produced as an SUV.

<span class="mw-page-title-main">Ford Expedition</span> Series of full-size SUVs produced by Ford

The Ford Expedition is a full-size three-row SUV, manufactured by Ford. Introduced for the 1997 model year as the successor of the Ford Bronco, the Expedition was the first full-size Ford SUV sold with a four-door body. For its entire production life, the Ford Expedition has been derived from the corresponding generation of the Ford F-150 in production, sharing some body and mechanical components. The fourth-generation Ford Expedition began production for the 2018 model year. Similar to the configuration of the Chevrolet Tahoe and Suburban, the Ford Expedition is sold in regular and extended lengths ; sold since 2007, the latter functionally serves as the replacement for the Ford Excursion.

<span class="mw-page-title-main">Vehicle rollover</span> Car accident in which the vehicle tips or rolls over

A rollover or overturn is a type of vehicle crash in which a vehicle tips over onto its side or roof. Rollovers have a higher fatality rate than other types of vehicle collisions.

The Firestone and Ford tire controversy of the 1990s saw hundreds of people die in automobile crashes caused by the failure of Firestone tires installed on light trucks and SUVs made by Ford Motor Company.

<span class="mw-page-title-main">Ford Bronco II</span> Compact sport utility vehicle manufactured by Ford

The Ford Bronco II is a compact sport utility vehicle (SUV) that was manufactured by the American manufacturer Ford. Closely matching the first-generation Ford Bronco in size, the Bronco II was sold for the 1984 to 1990 model years, alongside the third and fourth generations of Ford's full-size Bronco. Derived from the Ford Ranger compact pickup truck, the Bronco II was produced in a single generation as a three-door wagon only, competing against the three-door version of the Jeep Cherokee introduced the same year, and the compact Chevrolet S-10 Blazer and GMC S-15 Jimmy which GM had launched as smaller, similar-named SUVs alongside their full-size Blazer and Jimmy a year prior.

<span class="mw-page-title-main">Ride height</span>

Ride height or ground clearance is the amount of space between the base of an automobile tire and the lowest point of the automobile ; or, more properly, to the shortest distance between a flat, level surface, and the lowest part of a vehicle other than those parts designed to contact the ground. Ground clearance is measured with standard vehicle equipment, and for cars, is usually given with no cargo or passengers.

<span class="mw-page-title-main">Ford Fusion (Americas)</span> Motor vehicle

The Ford Fusion is a mid-size car that was manufactured and marketed by the Ford Motor Company. From the 2006 through 2020 model years, two generations of the Fusion have been produced in gasoline, gas/electric hybrid, and gas/plug-in electric hybrid variants. The Fusion was manufactured at Ford's Hermosillo Stamping and Assembly plant in Sonora, Mexico, alongside the Lincoln MKZ, and formerly the Mercury Milan, both of which share its CD3 platform.

<span class="mw-page-title-main">Center for Auto Safety</span> US consumer advocacy non-profit organization

The Center for Auto Safety is a Washington, D.C.-based 501(c)(3) consumer advocacy non-profit group focused on the United States automotive industry. Founded in 1970 by Consumers Union and Ralph Nader, the group focuses its efforts on enacting reform though public advocacy and pressuring the National Highway Traffic Safety Administration and automakers through litigation. For decades, it was led by Executive Director Clarence Ditlow, who died in late 2016 from cancer. Ditlow was widely admired in the auto safety community, although he also had detractors among auto manufacturers. The Center for Auto Safety is currently led by Executive Director Jason Levine.

<span class="mw-page-title-main">Criticism of SUVs</span> Problems with the automobile class

Sport utility vehicles (SUVs) have been criticized for a variety of environmental and automotive safety reasons. The rise in production and marketing of SUVs in the 2010s and 2020s by auto manufacturers has resulted in over 80% of all new car sales in the United States being SUVs or light trucks by October 2021. This rise in SUV sales has also spilled over into the United Kingdom and the European Union. It has generated calls from car safety advocates to downsize in favor of models such as sedans, wagons, and compacts.

<span class="mw-page-title-main">Traffic collision</span> Incident when a vehicle collides with another object

A traffic collision, also known as a motor vehicle collision, occurs when a vehicle collides with another vehicle, pedestrian, animal, road debris, or other moving or stationary obstruction, such as a tree, pole or building. Traffic collisions often result in injury, disability, death, and property damage as well as financial costs to both society and the individuals involved. Road transport is statistically the most dangerous situation people deal with on a daily basis, but casualty figures from such incidents attract less media attention than other, less frequent types of tragedy. The commonly used term car accident is increasingly falling out of favor with many government departments and organizations, with the Associated Press style guide recommending caution before using the term. Some collisions are intentional vehicle-ramming attacks, staged crashes, vehicular homicide or vehicular suicide.

When a person makes a claim for personal injury damages that have resulted from the presence of a defective automobile or component of an automobile, that person asserts a product liability claim. That claim may be against the automobile's manufacturer, the manufacturer of a component part or system, or both, as well as potentially being raised against companies that distributed, sold or installed the part or system that is alleged to be defective.

References