Eswatini TV

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Eswatini TV, formerly known as Swazi TV, is a Swazi television channel owned by the Eswatini Broadcasting and Information Service (EBIS, formerly SBIS). It was the only television channel in the country until the establishment of the Ultipro-backed Channel S in 2001.

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History

STBC

The Swaziland Television Broadcasting Company (STBC) was established in 1977 as a small private company that was owned by British electronic firms, with the government holding 10% of its shares. [1] It started broadcasting on 1 February 1978, being opened by King Sobhuza II. As of 1979, the channel broadcast from 6pm to 10:30pm every evening; though with an additional two hours on Saturdays from 4pm carrying sports programmes before the regular schedule. The coverage area was limited to Mbabane and its surrounding areas, Manzini and surrounding areas, Ezolwini Valley, Matsapha, Sidvokodvo, Mhlambanyatsi and Bunya. Television sets were installed in secondary schools in order to reach out to the lower class; such schools were open during the evening, doubling as television viewing houses. The same also applied to community centres of Usutu Paper & Pulp Co. at Mhlambanyatsi and the Bunya railway. Early estimates showed that 80% of the audience was Swazi, the remaining 20% of European descent. [2]

Swaziland Television Authority/Swazi TV

The government took over the STBC in 1983 with the passing of the Swaziland Television Authority Act on 1 April 1983. [3]

Swazi TV was forced to halt its retransmission of the SABC services on 15 October 1997, by shutting down the transmitter that was used to relay its services into Swaziland, which was deemed to be too costly. Some suggested a political cause for this, as its news service provided unfiltered coverage of the strikes that hit the public sector in 13-14 October. [4] An illegal strike broke out at Swazi TV in October 1999, forcing two of its staff to be fired on 28 October. Within a few dats, six STBC workers left without pay, while freelance journalist Emanuel Cele, who did not take part in the strike, was ordered to leave the studio. The cause was related to pay rights, as they demanded a 7% back pay. [5] The reduction in South African TV relays continued when, on 11 September 2000, the SABC began to shut down its analogue satellite signals, beginning with SABC 3, a move which was massively criticised by locals, who thought Swazi TV provided an inferior quality service, as well as being partial to the ruling government. It and SABC 1 were the country's most popular channels in 2000. [6]

In November 2001, Swazi TV signed a deal with pan-African television syndicator ABN. [7]

Eswatini TV

Since the rename of Swaziland into eSwatini in 2018, the channel was renamed Eswatini TV.

References

  1. Swaziland: 35 Years of Economic and Social Development : Report of the Prime Minister. Kingdom of Swaziland. 2003. Retrieved 6 September 2025.
  2. The Advertising & Press Annual of All Africa: The Blue Book of Advertising in Africa. 1979. Retrieved 6 September 2025.
  3. Swaziland Television Authority Act, 1983
  4. Authorities suspend plans to halt re-transmission of South African Broadcasting Corporation signals
  5. News blackout at TV station following strike, journalists threatened and intimidated
  6. "SABC Cut Reveals Swaziland's Media Gap". AllAfrica. 18 September 2000. Archived from the original on 5 July 2002. Retrieved 4 November 2023.
  7. "African Network ABN Signs Up Swazi TV". WARC. 19 November 2001. Archived from the original on 3 November 2023. Retrieved 3 November 2023.