Eucerin

Last updated
Eucerin
Product typeSkin care brand
Owner Beiersdorf AG
Introduced1902;122 years ago (1902)
Website www.eucerinus.com

Eucerin is a trademarked brand of Beiersdorf AG. In addition to body and face care products, Eucerin offers sun protectant and cleansing products.

Contents

History

In 1900, Isaac Lifschütz manufactured a non-perishable and sleek ointment base consisting of Eucerit, water and oil, naming it Eucerin.

Two years later, in 1902, Lifschütz achieved the patent for his manufacture in Germany.

Eucerin Patent, 1902 Eucerin Patent of 1902.png
Eucerin Patent, 1902

In 1911, Oscar Troplowitz, who took over the Beiersdorf company from its founder Paul C. Beiersdorf in 1890, bought the patent and a few years later the first Eucerin products (iodine creme, loose powder) were introduced on the German market.

In the 1980s the brand was launched by Beiersdorf affiliates globally, including the USA. Since 1996 the brand also offers facial care products.

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