Eugene Chan | |
---|---|
Occupation | Professor |
Academic background | |
Education | Ph.D., University of Toronto |
Thesis | Is There In Choice No Beauty? A Utilitarian-Hedonic Perspective to Choice Overload. Eugene Chan (2014) |
Doctoral advisor | Andrew A. Mitchell |
Academic work | |
Discipline | Marketing |
Institutions | Toronto Metropolitan University |
Main interests | Marketing |
Website | consumologist |
Eugene Chan (or Eugene Y. Chan) is a professor of marketing and consumer science at Toronto Metropolitan University. [1] He conducts research on how political ideology affects consumers' decisions and choices. [2] In one of his research papers in the International Journal of Research in Marketing,he reported that conservative or right-leaning consumers were more likely to express greater emotional attachment to brands. [3]
He received his undergraduate degree from the University of Michigan,master's degree from the University of Chicago,and doctoral degree from the University of Toronto. [4]
Chan has published research on how food packaging can be useful against obesity, [5] and how merely exposure to concepts related to coffee can create a "coffee buzz" even without actual coffee consumption. [6] [7] [8] He has also published research in how sexual identity influences financial risk-taking, [9] and about how moral beliefs predict stance towards wearing face masks during the COVID-19 pandemic. [10] For his work,he received the 2018 ANZMAC Emerging Researcher Award. [11]
Chan was awarded the 2018 ANZMAC Emerging Marketing Researcher Award by the Australia and New Zealand Marketing Academy. [12]
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