Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Keele University, officially known as the University of Keele, is a public research university in Keele, approximately three miles from Newcastle-under-Lyme, Staffordshire, England. Founded in 1949 as the University College of North Staffordshire, Keele was granted university status by Royal Charter in 1962.
The West Midlands is one of nine official regions of England at the first level of International Territorial Level for statistical purposes. It covers the western half of the area traditionally known as the Midlands. The region consists of the counties of Herefordshire, Shropshire, Staffordshire, Warwickshire, West Midlands and Worcestershire. The region has seven cities; Birmingham, Coventry, Hereford, Lichfield, Stoke-on-Trent, Wolverhampton and Worcester.
The Department of Health and Social Care (DHSC) is a department of His Majesty's Government responsible for government policy on health and adult social care matters in England, along with a few elements of the same matters which are not otherwise devolved to the Scottish Government, Welsh Government or Northern Ireland Executive. It oversees the English National Health Service (NHS). The department is led by the Secretary of State for Health and Social Care with three ministers of state and three parliamentary under-secretaries of state.
The University of Wolverhampton is a public university located on four campuses across the West Midlands, Shropshire and Staffordshire in England. The roots of the university lie in the Wolverhampton Tradesmen's and Mechanics' Institute founded in 1827 and the 19th-century growth of the Wolverhampton Free Library (1870), which developed technical, scientific, commercial and general classes. This merged in 1969 with the Municipal School of Art, originally founded in 1851, to form the Wolverhampton Polytechnic.
Activity-based costing (ABC) is a costing method that identifies activities in an organization and assigns the cost of each activity to all products and services according to the actual consumption by each. Therefore, this model assigns more indirect costs (overhead) into direct costs compared to conventional costing.
A strategist is a person with responsibility for the formulation and implementation of a strategy. Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources). The senior leadership of an organization is generally tasked with determining strategy. Strategy can be intended or can emerge as a pattern of activity as the organization adapts to its environment or competes. It involves activities such as strategic planning and strategic thinking.
Strategic health authorities (SHA) were part of the structure of the National Health Service in England between 2002 and 2013. Each SHA was responsible for managing performance, enacting directives and implementing health policy as required by the Department of Health at a regional level.
Keele University School of Medicine is a medical school located in Newcastle-under-Lyme and Shrewsbury. The first two years of the school's MBChB degree are mostly taught on the Keele University campus, while early contact with patients is critical, and there is significant interaction in a clinical environment from the second year onwards.
St John Ambulance is a volunteer-led, charitable non-governmental organisation dedicated to the teaching and practice of first aid and the support of the national emergency response system in England. Along with St John Ambulance Cymru, St John Ambulance Northern Ireland, and St John Scotland, it is one of four United Kingdom affiliates of the international St John Ambulance movement.
The West Midlands Ambulance Service University NHS Foundation Trust (WMAS) is responsible for providing NHS ambulance services within the West Midlands region of England. It is one of ten ambulance trusts providing England with emergency medical services, and is part of the National Health Service.
Emergency medical services in the United Kingdom provide emergency care to people with acute illness or injury and are predominantly provided free at the point of use by the four National Health Services (NHS) of England, Scotland, Wales, and Northern Ireland. Emergency care including ambulance and emergency department treatment is only free to UK residents and a charge may be made to those not entitled to free NHS care.
The NHS Connecting for Health (CFH) agency was part of the UK Department of Health and was formed on 1 April 2005, having replaced the former NHS Information Authority. It was part of the Department of Health Informatics Directorate, with the role to maintain and develop the NHS national IT infrastructure. It adopted the responsibility of delivering the NHS National Programme for IT (NPfIT), an initiative by the Department of Health to move the National Health Service (NHS) in England towards a single, centrally-mandated electronic care record for patients and to connect 30,000 general practitioners to 300 hospitals, providing secure and audited access to these records by authorised health professionals.
The NHS Institute for Innovation and Improvement was a special health authority of the National Health Service in England. It supported "the NHS to transform healthcare for patients and the public by rapidly developing and spreading new ways of working, new technology and world-class leadership".
Chris Roebuck is a British economist, focusing on leadership and organisational performance. He is an honorary visiting professor of transformational leadership at Cass Business School in London, a position he has held since 2009. He advises organisations on maximising performance through effective leadership, in particular developing entrepreneurial leadership.
Professor David James Kerr CBE is a British Cancer Researcher. His primary area of research is treatment and management of colorectal cancer.
Health Education England (HEE) is an executive non-departmental public body of the Department of Health and Social Care. Its function is to provide national leadership and coordination for the education and training within the health and public health workforce within England. It has been operational since June 2012.
Mercia Fund Management, which is now known as Mercia Fund Managers or Mercia is part of Mercia Technologies PLC. It is a UK-based venture capital fund manager. The company provides venture capital to businesses focused on innovative technologies. Mercia offers investment under the Seed Enterprise Investment Scheme (SEIS) and the Enterprise Investment Scheme (EIS), both investment-based tax-reliefs, operating one of the largest such combined funds in the United Kingdom. Startups in which Mercia has invested have gone on to earn awards for their innovations. Allinea Software was a 2011 Red Herring Global 100 winner and Molecular Solar earned the 2011 Lord Stafford Innovation in Development award. In April 2021, Mercia co-authored a report on UK-India Energy Opportunities with think tank Bridge India and law firm Howard Kennedy.
The Health and Social Care Network (HSCN) is a standards-based network that replaced the N3 network in the National Health Service (NHS) in England. It went live in April 2017. Transition to the new network was completed by November 2020.
In Practice Systems Limited (INPS) is a health informatics company, part of the Cegedim group and based in the United Kingdom.
