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Ad blocking or ad filtering is a software capability for blocking or altering online advertising in a web browser, an application or a network. This may be done using browser extensions or other methods.
LiveRamp Holdings, Inc., is a San Francisco, California-based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
NoScript is a free software extension for Mozilla Firefox, SeaMonkey, other Mozilla-based web browsers and Google Chrome, written and maintained by Giorgio Maone, an Italian software developer and member of the Mozilla Security Group.
Comscore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
Wrike, Inc. is an American project management application service provider based in San Jose, California. Wrike also has offices in St.Petersburg, Russia, Kyiv, Ukraine and Prague in the Czech Republic.
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. Targeted advertising is concentrated in certain traits and consumers who are likely to have a strong preference. These individuals will receive messages instead of those who have no interest and whose preferences do not match a particular product's attributes. This eliminates waste.
Do Not Track (DNT) is a formerly official HTTP header field, designed to allow internet users to opt-out of tracking by websites—which includes the collection of data regarding a user's activity across multiple distinct contexts, and the retention, use, or sharing of data derived from that activity outside the context in which it occurred.
Ghostery is a free and open-source privacy and security-related browser extension and mobile browser application. Since February 2017, it has been owned by the German company Cliqz International GmbH. The code was originally developed by David Cancel and associates.
Blur, formerly DoNotTrackMe (DNTMe), is a browser extension for blocking trackers on the Internet developed by Abine, a privacy company headquartered in Boston, Massachusetts and first released for Firefox in March, 2011. There is a free and a paid version with more features.
Tapad Inc. is a venture-funded startup company based in New York City that develops and markets software and services for cross-device advertising and content delivery. It uses algorithms to analyze internet and device data and predict whether two or more devices are owned by the same person. Participating websites and apps then cater their advertisements based on a collective knowledge of the user's actions across all of their devices.
Privacy Badger is a free and open-source browser extension for Google Chrome, Mozilla Firefox, Opera, and Firefox for Android created by the Electronic Frontier Foundation (EFF). Its purpose is to promote a balanced approach to internet privacy between consumers and content providers by blocking advertisements and tracking cookies that do not respect the Do Not Track setting in a user's web browser. A second purpose, served by free distribution, has been to encourage membership in and donation to the EFF.
Sprinklr is an American software company based in New York City that develops a SaaS customer experience management (CXM) platform. The company's software, also called Sprinklr, combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring.
AdChoices is a self-regulatory program for online interest-based advertising that exists in the United States, Canada and across Europe. The program calls for advertising companies to establish and enforce responsible privacy practices for interest-based advertising, aimed to give consumers enhanced transparency and control. Companies adhere to a set of principles that are enforced by accountability programs.
uBlock Origin ( "you-block") is a free and open-source browser extension for content filtering, including ad blocking. The extension is available for Chrome, Chromium, Edge, Firefox, Opera, Pale Moon, as well as versions of Safari prior to 13. uBlock Origin has received praise from technology websites and is reported to be much less memory-intensive than other extensions with similar functionality. uBlock Origin's stated purpose is to give users the means to enforce their own (content-filtering) choices.
Teddy Sagi is an Israeli billionaire businessman based in London and Cyprus. Sagi is the founder of the gambling software company Playtech and owner of London's Camden Market. His personal wealth is estimated at US$5 billion, with interests in real estate, gambling software, payments processing, and digital advertising.
Brave is a free and open-source web browser developed by Brave Software, Inc. based on the Chromium web browser. Brave is a privacy-focused browser, which automatically blocks online advertisements and website trackers in its default settings. It also provides users the choice to turn on optional ads that pay users for their attention in the form of Basic Attention Tokens (BAT) cryptocurrency. Users can then send contributions to websites and content creators, which support BAT in the form of tips along with the ability to keep the cryptocurrency they earned.
Cliqz was a privacy-oriented web browser and search engine developed by Cliqz GmbH and majority-owned by Hubert Burda Media. It was available as a desktop and mobile web browser as well as an extension for Firefox itself.
Spy pixels or tracker pixels are hyperlinks to remote image files in HTML email messages that have the effect of spying on the person reading the email if the image is downloaded. They are commonly embedded in the HTML of an email as small, imperceptible, transparent graphic files. Spy pixels are commonly used in marketing, and there are several countermeasures in place that aim to block email tracking pixels. However, there are few regulations in place that effectively guard against email tracking approaches.
References
- 1 2 "Behavioral Ad Regulation Startup Better Advertising Buys Tracking Tool Ghostery". 2010-01-19.
- ↑ "Better Advertising Becomes Evidon; CEO Meyer Discusses New VivaKi Agreement". Ad Exchanger. Retrieved 4 May 2014.
- ↑ "Web Privacy Self-Regulation Accelerates". Adweek. 13 January 2011. Retrieved 4 May 2014.
- ↑ "Seeing Opportunity With Data-Haunted Marketers, Evidon Changes Name to Ghostery". AdAge. 21 April 2014. Retrieved 4 May 2014.
- ↑ "Evidon Rebrands As Ghostery, Focuses On Enterprise Tools". Ad Exchanger. Retrieved 4 May 2014.
- ↑ "Ghostery has been bought by the developer of a privacy-focused browser". The Verge. Vox Media. Retrieved 16 February 2017.
- ↑ "K1 Invests Over $100 Million". www.crownpeak.com. Retrieved 2020-10-20.