Faherty Brand

Last updated
Faherty Brand
Industry Clothing
FounderAlex & Mike Faherty
Number of locations
60 stores (2023)
Area served
United States & Canada
Website fahertybrand.com

Faherty Brand is an American clothing company, founded by twin brothers Alex and Mike Faherty. [1] Its aesthetic was described as "surf hippie" by The New York Times . [2]

Contents

History

Before founding Faherty, Mike Faherty was employed by Ralph Lauren, while Alex Faherty worked in private equity at Cerberus. [3] [1] His tenure at Ralph Lauren from 2005 to 2012 was instrumental in his success, [4] providing him with extensive exposure to fabric mills, design processes, and pattern creation.

They started the company to create a "perfect" board short. [3] Swim trunks were the initial offering from Faherty Brand. [1]

Faherty Brand debuted its first full clothing line in the summer of 2013. [3]

In the spring of 2020, Faherty Brand launched a full women's collection, [5] with dresses being particularly popular, accounting for 40% of all women's sales.

The brand's approach to sustainability has been described as focusing more on action rather than political pronouncements. [6]

One of the communities that Faherty Brand has particularly invested in is the Native American community. [6] The brand, anticipating criticism for appropriating Native American designs, announced plans to establish long-term relationships with Native American designers. [7]

Faherty began exploring the sale of a minority stake in the business to an external investor in late 2023. [8]

Second Wave Resale Program

In June 2023, Faherty Brand announced the launch of its resale initiative, named "Second Wave", in partnership with Archive. [9] The program is designed to enable customers to buy and sell pre-owned Faherty products. [10]

Stores

Faherty Brand has a retail presence in major cities including New York, Boston, Washington, Los Angeles and elsewhere, [2] as well as in resort towns, bringing a total of 67 directly operated stores as of April 2024, with nine more expected in 2024. [11]

See also

References

  1. 1 2 3 Faherty Brand's Endless Summer Style MATT SEBRA, GQ, April 8, 2013
  2. 1 2 Faherty Is Not for Men in Black Jon Caramanica, The New York Times , July 11, 2017
  3. 1 2 3 These Surfing-Obsessed Twins Are Bringing Sustainable Clothing to the Beach Graham Winfrey, Inc 2014-12-29
  4. ↑ A New England Surf Brand Born Out of Ralph Lauren John Zientek, Gear Patrol
  5. ↑ Faherty Shines Spotlight on Growing Women’s Business Jean E. Palmieri Women's Wear Daily
  6. 1 2 Faherty’s Kerry Docherty: Being a sustainable brand means ‘holding ourselves accountable’ Jill Manoff The Glossy Fashion Podcast
  7. ↑ Burba, Annabel (27 May 2025). "Faherty Brand Donated More Than $1 Million to the Native Community. It Started With an Apology". Inc.
  8. ↑ Tan, Gillian; Tse, Gillian (30 November 2023). "Apparel Maker Faherty Explores Selling Minority Stake". Bloomberg. Retrieved 30 November 2023.
  9. ↑ "Greater circularity: Faherty partners with Archive to launch Second Wave resale programme". 21 June 2023.
  10. ↑ Roshitsh, Kaley (21 June 2023). "Faherty Bets on Resale With 'Second Wave'". Women's Wear Daily .
  11. ↑ "Faherty Expands with Sunglasses, More Retail Stores and International Markets". 8 April 2024.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.