Fair trade impact studies

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Impact evaluation of fair trade systems, like cost-benefit analysis, start with the premise that any intervention in an economic system has various impacts throughout that system: some significant, many small; some costs, some benefits; some people benefit, others are harmed. Impact evaluations aim to identify costs and benefits throughout the system, then quantify them, so that people do not make unwarranted claims of impact and so that informed decisions can be made.

Contents

The World Bank and Inter Bank in America have developed guidelines, but analysis is considered particularly difficult with developing country agriculture. [1] [2] [3] [4] Peter Griffiths has examined the additional problems that arise when analysing the impact of Fairtrade interventions, arising from the way it is organized. [5]

Studies

Impact studies require study of the counterfactual, using control groups to ensure that an impact is the result of the intervention being studied, which is often impossible and always difficult with Fairtrade because of the way that Fairtrade is organized, notably because the Fairtrade farmers and cooperatives are selected from the richer and more efficient, and because the non-Fairtrade farmers may be harmed by Fairtrade. These problems arise with both case studies and more general surveys, and are particularly intractable when the appropriate control group is in another country. There have been virtually no base period studies, to determine the position before a cooperative joined Fairtrade, so it is seldom possible to claim that the farmers in a cooperative are better off or have more self-esteem because of Fairtrade, rather than because Fairtrade selects efficient cooperatives with educated, efficient, well-off farmers.[ citation needed ]

The possibility that all groups of farmers have increased incomes because of higher world prices, changed exchange rates etc. is difficult to tackle. As most of the extra money paid by consumers is taken by firms in rich countries or is spent on added costs incurred in meeting Fairtrade standards, it is seldom possible to identify direct financial benefit to farmers, and the studies concentrate on non-monetary benefits, like improvement in self-esteem or the creation of community development projects. These are difficult to measure, and it is particularly difficult to measure these non-monetary benefits in control groups of local non-Fairtrade farmers, the extent to which non-Fairtrade farmers lose self-esteem, etc. because they are excluded from Fair trade impact studies, for instance, and even more difficult to measure any effects on non-Fairtrade farmers in other, poorer, countries. The decision on which such measures to include introduces a bias: it may be asked whether there are other non-money costs or benefits that might be included in the studies which would give answers less favourable to Fairtrade.

An unpublished consultancy report prepared for Fairtrade [6] found only 33 studies that met their own criteria (not those of the World Bank or Inter-American Bank) for impact studies. These 33 included unpublished undergraduate and masters’ dissertations, unpublished theses, articles by employees or members of Fairtrade cooperatives, several reports on the same cooperatives, and one report cited under two different titles.

Griffiths [5] suggests that even this is optimistic: there are very few studies that examine any of the costs identified by critics of Fairtrade in the Fair trade debate, and fewer still that attempt to quantify them. There are few mentions in the literature of the biggest financial costs and benefits, the extra price paid by consumers and the extra profit made by companies in rich countries, and fewer attempts to quantify these.

One impact, the amount of money going to businesses in rich countries rather than to Third World producers, is addressed in only a handful of studies. [5] [7] [8] These show that in some cases 90% to 99.5% of the extra money paid by consumers is kept as extra profit by firms in rich countries but cannot show that this is typical. The conclusion is rather that secretiveness prevents impact analysis of the full Fairtrade system. Few studies analyse how much extra money is received by the cooperatives, what it is spent on, how much is taken by managers of cooperatives and how much reaches the farmers. Few studies discuss the costs identified in the Fair trade debate.

There are, however, case studies of Fairtrade cooperatives which do not attempt to be impact studies, identifying and quantifying all positive and negative impacts, but are, rather, examinations of how subsections of the system operate, usually single Fairtrade cooperatives and sometimes one Fairtrade product in a country - valuable but different research.[ citation needed ] Even if twenty or thirty studies which met the impact evaluation criteria could be identified, it would not be possible to generalize from them because it is not claimed that they are typical.[ citation needed ] The studies are not of randomly selected cooperatives. They are concentrated on better known, more successful and well established ones, and there are few which examine the problems of cooperatives which have recently joined Fairtrade or of the least successful quartile of Fairtrade cooperatives. [5]

Related Research Articles

<span class="mw-page-title-main">Fair trade</span> Sustainable and equitable trade

Fair trade is a term for an arrangement designed to help producers in developing countries achieve sustainable and equitable trade relationships. The fair trade movement combines the payment of higher prices to exporters with improved social and environmental standards. The movement focuses in particular on commodities, or products that are typically exported from developing countries to developed countries but is also used in domestic markets, most notably for handicrafts, coffee, cocoa, wine, sugar, fruit, flowers and gold.

A subsidy or government incentive is a form of financial aid or support extended to an economic sector generally with the aim of promoting economic and social policy. Although commonly extended from the government, the term subsidy can relate to any type of support – for example from NGOs or as implicit subsidies. Subsidies come in various forms including: direct and indirect.

<span class="mw-page-title-main">Fairtrade International</span> Fair trade organization

Fairtrade International, or Fairtrade Labelling Organizations International e.V. is a product-oriented multistakeholder group aimed at promoting the lives of farmers and workers through trade. Fairtrade's work is guided by a global strategy focused on ensuring that all farmers earn a living income, and agricultural workers earn a living wage. Fairtrade works with farmers and workers of more than 300 commodities. The main products promoted under the Fairtrade label are coffee, cocoa, banana, flowers, tea, and sugar.

<span class="mw-page-title-main">Trade justice</span>

Trade justice is a campaign by non-governmental organisations, plus efforts by other actors, to change the rules and practices of world trade in order to promote fairness. These organizations include consumer groups, trade unions, faith groups, aid agencies and environmental groups.

<span class="mw-page-title-main">The Fairtrade Foundation</span>

The Fairtrade Foundation is a charity based in the United Kingdom that aims to empower disadvantaged producers in developing countries by tackling injustice in conventional trade, in particular by promoting and licensing the Fairtrade Mark, a guarantee that products retailed in the UK have been produced in accordance with internationally agreed Fairtrade standards. The foundation is the British member of FLO International, which unites FLO-CERT, 25 National Fairtrade Organisations and 3 Producer Networks across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand.

An ethical bank, also known as a social, alternative, civic, or sustainable bank, is a bank concerned with the social and environmental impacts of its investments and loans. The ethical banking movement includes: ethical investment, impact investment, socially responsible investment, corporate social responsibility, and is also related to such movements as the fair trade movement, ethical consumerism, and social enterprise.

<span class="mw-page-title-main">International Fairtrade Certification Mark</span> Certification mark

The International Fairtrade Certification Mark is an independent certification mark used in over 50 countries. It appears on products as an independent guarantee that a product has been produced according to Fairtrade political standards.

<span class="mw-page-title-main">Fair Trade USA</span>

Fair Trade USA, formerly "TransFair USA", is a 501(c)(3) non-profit organization that sets standards, certifies, and labels products that promote sustainable livelihoods for farmers and workers and protect the environment.

<span class="mw-page-title-main">Fairtrade Canada</span> National non-profit certification and public education organization

Fairtrade Canada, formerly TransFair Canada, is a national non-profit certification and public education organization promoting Fairtrade certified products in Canada to improve the livelihood of developing world farmers and workers. It is the Canadian member of FLO International, which unites 24 fair trade producer and certification initiatives across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand.

The fair trade movement has undergone several important changes like the operation for ten thousand villages to open their businesses since early days following World War II. Fair trade, first seen as a form of charity advocated by religious organizations, has radically changed in structure, philosophy and approach. The past fifty years have witnessed massive changes in the diversity of fair trade proponents, the products traded and their distribution networks.

The fair trade debate concerns the ethics and economic implications of fair trade, and alleged issues with the Fairtrade brand in particular.

The term food system describes the interconnected systems and processes that influence nutrition, food, health, community development, and agriculture. A food system includes all processes and infrastructure involved in feeding a population: growing, harvesting, processing, packaging, transporting, marketing, consumption, distribution, and disposal of food and food-related items. It also includes the inputs needed and outputs generated at each of these steps. Food systems fall within agri-food systems, which encompass the entire range of actors and their interlinked value-adding activities in the primary production of food and non-food agricultural products, as well as in food storage, aggregation, post-harvest handling, transportation, processing, distribution, marketing, disposal, and consumption. A food system operates within and is influenced by social, political, economic, and environmental contexts. It also requires human resources that provide labor, research and education. Food systems are either conventional or alternative according to their model of food lifespan from origin to plate.

<span class="mw-page-title-main">Fair trade coffee</span> Coffee certified as produced to fair trade standards

Fair trade coffee is coffee that is certified as having been produced to fair trade standards by fair trade organizations, which create trading partnerships that are based on dialogue, transparency and respect, with the goal of achieving greater equity in international trade. These partnerships contribute to sustainable development by offering better trading conditions to coffee bean farmers. Fair trade organizations support producers and sustainable environmental farming practices and prohibit child labor or forced labor.

Direct trade is a form of sourcing practiced by certain coffee roasters, chocolate makers, tea sellers, gemologists and more who build direct relationships with the farmers, artisanal miners and processors who sell their products. There is no single set of direct trade standards, and specific trade practices vary as a reflection of business and ethical priorities of the roaster or maker. Generally speaking, however, direct trade practitioners view their model as one of mutually-beneficial and transparent trade relationships.

<span class="mw-page-title-main">Fair trade certification</span>

A fair trade certification is a product certification within the market-based movement fair trade. The most widely used fair trade certification is FLO International's, the International Fairtrade Certification Mark, used in Europe, Africa, Asia, Australia and New Zealand. Fair Trade Certified Mark is the North American equivalent of the International Fairtrade Certification Mark. As of January 2011, there were more than 1,000 companies certified by FLO International's certification and a further 1,000 or so certified by other ethical and fairtrade certification schemes around the world.

Sustainable coffee is a coffee that is grown and marketed for its sustainability. This includes coffee certified as organic, fair trade, and Rainforest Alliance. Coffee has a number of classifications used to determine the participation of growers in various combinations of social, environmental, and economic standards. Coffees fitting such categories and that are independently certified or verified by an accredited third party have been collectively termed "sustainable coffees". This term has entered the lexicon and this segment has quickly grown into a multibillion-dollar industry of its own with potentially significant implications for other commodities as demand and awareness expand.

Sustainable products are those products that provide environmental, social and economic benefits while protecting public health and environment over their whole life cycle, from the extraction of raw materials until the final disposal.

<span class="mw-page-title-main">Fair trade cocoa</span> Cocoa harvested under a certified process

Fair trade cocoa is an agricultural product harvested from a cocoa tree using a certified process which is followed by cocoa farmers, buyers, and chocolate manufacturers, and is designed to create sustainable incomes for farmers and their families. Companies that use fair trade certified cocoa to create products can advertise that they are contributing to social, economic, and environmental sustainability in agriculture.

Fairtrade bananas was a marketing initiative which focused on increasing the price paid to small banana growers and the wages of agricultural workers. This is not a commercial brand, but a marketing strategy. Fair trade is based on higher prices paid by consumers that allow an equitable distribution of gains from trade over the chain partners.

An alternative purchase network (APN) is a contemporary commerce channel established as an alternative to perceived consumerism, and the cultural and economic hegemony of the global market. Alternative purchase networks aim to promote ethical shopping behaviour, which has an environmentally-friendly approach and considers local realities.

References

  1. Winters, P., Alessandro Maffioli and Lina Salazar, ‘Introduction to the Special Feature: Evaluating the Impact of Agricultural Projects in Developing Countries’ Journal of Agricultural Economics, Vol. 62, No. 2, 2011, 393–402 doi: 10.1111/j.1477-9552.2011.00296.x
  2. Winters, P., Salazar, L. and Maffioli, A. ‘Designing impact evaluations for agricultural projects’, Impact Evaluation Guidelines, Strategy Development Division, Technical Notes No. IDB-TN-198. (Washington, DC: Inter-American Development Bank, 2010). Accessed at http://www.iadb.org/document.cfm?id=35529432
  3. Angelucci, M. and Di Maro, V. Project Evaluation and Spillover Effects. Impact Evaluation Guidelines, Strategy Development Division, Technical Notes No. IDB-TN-136 (Washington, DC: Inter-American Development Bank, 2010). Accessed at http://www-personal.umich.edu/
  4. Michael A. Clemens and Gabriel Demombynes, ‘When Does Rigorous Impact Evaluation Make a Difference? The Case of the Millennium Villages’, World Bank Policy Research Working Paper 5477, 2010
  5. 1 2 3 4 Griffiths, P., ‘Ethical objections to Fairtrade’ Journal of Business Ethics: Volume 105, Issue 3 (2012), Page 357-373 (DOI) 10.1007/s10551-011-0972-0 www.springerlink.com Accessed at http://www.griffithsspeaker.com/Fairtrade/why_fair_trade_isn.htm
  6. Nelson, V., & Pound, B.: 2009, The Last Ten Years: A Comprehensive Review of the Literature on the Impact of Fairtrade. Retrieved from http://www.fairtrade.org.uk/resources/natural_resources_institute.aspx Archived 2012-01-26 at the Wayback Machine
  7. Valkila, J., Haaparanta, P., & Niemi, N. (2010). “Empowering Coffee Traders? The Coffee Value Chain from Nicaraguan Fair Trade Farmers to Finnish Consumers.” Journal of Business Ethics, 97:257-270
  8. Kilian, B., Jones, C., Pratt, L., & Villalobos, A. (2006). “Is Sustainable Agriculture a Viable Strategy to Improve Farm Income in Central America? A Case Study on Coffee”. Journal of Business Research, 59(3), 322–330.