Ferragni Law

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DDL Beneficenza, popularly known as the Ferragni Law, is an Italian law passed in 2024 in response to Chiara Ferragni's Pandorogate fraud scandal to regulate social media influencers with more than 1 million followers to combat scams and false advertising.

Contents

History

The Ferragni Law was proposed in response to the widely publicized Pandorogate scandal involving Chiara Ferragni after she advertised products promising contributions to charity without making promised donations. [1] Prime Minister Giorgia Meloni declared that despite Ferragni's sanction from the competition authority for deceptive advertising, the scandal had exposed a gap in the law regulating activities by influencers. [2] It was proposed by Minister for Enterprises Adolfo Urso. [3]

The law, a DDL (disegno di legge), was approved by the Council of Ministers (Consiglio dei Ministri) on January 25, 2024. [4] However, it was criticised by some for penalties being considered too low. [5] The law was part of a wide-ranging backlash for Ferragni when her fraud was revealed which also included loss of sponsors and partnerships, divorce, fines of over €1 million, and prosecution for fraud. [6] [7]

Key provisions

References

  1. "Governo, ok al "Ddl Ferragni": cos'è e cosa prevede la legge per regolamentare la beneficenza dopo il caso Balocco". Il Fatto Quotidiano (in Italian). 2024-01-25. Retrieved 2025-04-07.
  2. "Ferragni Law: how does it work?". nss magazine. Retrieved 2025-04-07.
  3. "Charity Transparency: Chiara Ferragni Comments on New Legislation". www.ilmessaggero.it. 2024-01-25. Retrieved 2025-04-07.
  4. Tesone, Avv Clelia (2024-02-07). "Ddl beneficienza: perché è stato emanato e cosa prevede". deQuo (in Italian). Retrieved 2025-04-07.
  5. "Ddl Ferragni: cos'è e cosa prevede per influencer e produttori". Il Giorno (in Italian). 2024-01-25. Retrieved 2025-04-07.
  6. Pacho, Lorena (2024-02-12). "The storm around Chiara Ferragni is not letting up". EL PAÍS English. Retrieved 2025-04-07.
  7. r.seekins@iicom.org (2024-03-13). "How an influencer changed Italy's rules on charity campaigns | Intermedia - The journal of the International Institute of Communications". Intermedia. Retrieved 2025-04-07.
  8. 1 2 3 4 5 "DDL Ferragni, ecco i nuovi obblighi per la beneficenza in Italia e le pesanti sanzioni per chi non li rispetta". Brocardi.it (in Italian). 2024-01-27. Retrieved 2025-04-07.
  9. "Da Ferragni al Ddl "Beneficenza": serviva una nuova legge?" (in Italian). 2024-03-21. Retrieved 2025-04-07.