DDL Beneficenza, popularly known as the Ferragni Law, is an Italian law passed in 2024 in response to Chiara Ferragni's Pandorogate fraud scandal to regulate social media influencers with more than 1 million followers to combat scams and false advertising.
The Ferragni Law was proposed in response to the widely publicized Pandorogate scandal involving Chiara Ferragni after she advertised products promising contributions to charity without making promised donations. [1] Prime Minister Giorgia Meloni declared that despite Ferragni's sanction from the competition authority for deceptive advertising, the scandal had exposed a gap in the law regulating activities by influencers. [2] It was proposed by Minister for Enterprises Adolfo Urso. [3]
The law, a DDL (disegno di legge), was approved by the Council of Ministers (Consiglio dei Ministri) on January 25, 2024. [4] However, it was criticised by some for penalties being considered too low. [5] The law was part of a wide-ranging backlash for Ferragni when her fraud was revealed which also included loss of sponsors and partnerships, divorce, fines of over €1 million, and prosecution for fraud. [6] [7]