Fierce (fragrance)

Last updated
FIERCE
Fragrance by Abercrombie & Fitch
Released2002 [1]
LabelAbercrombie & Fitch
Successor Ezra Fitch
Website FIERCE at abercrombie.com

Fierce (marketed in bold red-lettering as "FIERCE") is a men's fragrance by Abercrombie & Fitch. The cologne was first introduced in 2002. [1] Today, Fierce is the signature scent of the Abercrombie & Fitch brand. [1]

Contents

Abercrombie & Fitch has sold over US$200 million of Fierce since 2002. [1] A&F predict sales of Fierce to be at US$90 million for fiscal 2009. [2]

Originally packaged in red, the cologne in now encased in a gray box.

Fierce is a Woody Aromatic fragrance for men. Fierce was created by Christophe Laudamiel and Bruno Jovanovic. Top notes are Fir, Lemon, Orange, Cardamom, Petitgrain and Sea Notes; middle notes are Rosemary, Lily-of-the-Valley, Jasmine, Rose and Sage; base notes are Musk, Vetiver, Oakmoss, Brazilian Rosewood and Sandalwood.[ citation needed ]

Marketing

The marketing grayscale image for the fragrance is a "ripped male torso." [1]

Fierce is the representative scent of A&F. [1] The cologne is sprayed throughout the stores and on clothing as a form of marketing. [1] [2] A&F has spent over US$3 million for scent-spraying machines for its flagship stores. [2] Increasingly, non-flagship stores are also being equipped with the ceiling installation fragrance distributors.

Abercrombie & Fitch's Christmas 2009 fashion season was themed "FIERCE". In a new marketing move, the seasonal photography bore quotations from prominent historical writers (Arthur Conan Doyle, Don Marquis, Henry Ward Beecher, and Gilbert K. Chesterton) all containing the word "FIERCE" in bold/red. [3]

The fragrance has been marketed on highway billboards as well. [4]

Controversies

Lawsuit against Beyoncé

On September 27, 2009, Abercrombie & Fitch filed a lawsuit against Beyoncé, [1] because Beyoncé was releasing a fragrance and clothing line called "Sasha Fierce". [1] [2] Abercrombie & Fitch took action by filing a lawsuit accusing her of trademark infringement, unfair competition and deceptive trade practices because A&F already markets a men's cologne called Fierce. [1] The company also cited a potential likelihood of confusion while sending Beyoncé a warning to "cease-and-desist." [2] [1] In response, Coty, Inc., the company Beyoncé hired for her fragrance, stated that the terms "Fierce" and "Sasha Fierce" were never intended to be used for the fragrance. [2] The fragrance was later revealed to be named "Heat".

Related Research Articles

American Eagle Outfitters, Inc. is an American clothing and accessories retailer headquartered at SouthSide Works in Pittsburgh, Pennsylvania. It was founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc., a company that also owned and operated Silverman's Menswear. The Silvermans sold their ownership interests in 1991 to Jacob Price of Knoxville, Tennessee. American Eagle Outfitters is the parent company of Aerie and Todd Snyder.

<span class="mw-page-title-main">Ruehl No.925</span>

Ruehl No.925 was an upscale clothing brand owned by Abercrombie & Fitch, selling apparel, leather goods, and luxury goods. Themed after New York City's Greenwich Village, the store was meant to attract post-graduate individuals aged 22 to 35, competing primarily with J.Crew, Polo Ralph Lauren, and American Eagle Outfitters' equally short-lived spinoff Martin + Osa. Ruehl was the only brand in the Abercrombie portfolio that sold clothing in the color black.

<span class="mw-page-title-main">Chanel No. 5</span> Perfume by Coco Chanel

Chanel No. 5 was the first perfume launched by French couturier Gabrielle "Coco" Chanel in 1921. The scent formula for the fragrance was compounded by French-Russian chemist and perfumer Ernest Beaux. The design of its bottle has been an important part of the product's branding. Coco Chanel was the first face of the fragrance, appearing in the advertisement published by Harper's Bazaar in 1937.

<i>A&F Quarterly</i>

A&F Quarterly was an American lifestyle periodical by Abercrombie & Fitch. Targeted towards the college-aged youth (18-22), the Quarterly primarily served as a promotional vehicle for the A&F brand. Its contents prominently feature photo spreads by A&F photographer Bruce Weber and also encompassed a variety of articles on lifestyle, sex, entertainment, travel, dining, and celebrity interviews.

Abercrombie Kids is a children's clothing brand owned by Abercrombie & Fitch, introduced in 1998. Originally targeting high school consumers aged 13–18 as "abercrombie" its focus has shifted to the 7–14 market as "abercrombie kids", the concept is designed as the children's version of its parent company A&F. There are 122 full-price abercrombie kids stores in the US, Canada, Germany, Italy, the Netherlands, and the United Kingdom; including standalone retail stores and "carve-outs" in larger Abercrombie & Fitch locations.

Michael Stanton Jeffries is an American businessman who served as CEO of clothing retailer Abercrombie & Fitch from 1992 to 2014. During Jeffries' tenure, Abercrombie & Fitch grew from a "fashion backwater" losing $25 million yearly to a lifestyle brand grossing $2 billion yearly by 2006. Despite Jeffries' success, he received significant criticism for using semi-nude models in his company's advertising, selling clothes with racially and sexually off-color slogans, and his candid stance that Abercrombie & Fitch markets solely to the "cool kids."

Chypre is the name of a family of perfumes that are characterised by an accord composed of citrus top notes, a middle centered on cistus labdanum, and a mossy-animalic set of basenotes derived from oakmoss. Chypre perfumes fall into numerous classes according to their modifier notes, which include but are not limited to leather, florals, fruits, and amber.

<span class="mw-page-title-main">Hollister Co.</span> American lifestyle brand owned by Abercrombie & Fitch Co.

Hollister Co., often advertised as Hollister or HCo., is a retail brand owned by Abercrombie & Fitch Co, selling apparel, accessories, and fragrances. Goods are available in-store and through the company's online store. Hollister uses a narrative of being founded in 1922 in Hollister, California; however, it was founded in 2000 in Ohio by Abercrombie.

The Demeter Fragrance Library is a Great Neck, New York company that sells over 200 different fragrances based on "everyday" scents, such as baby powder, dirt, gin & tonic, play-doh and tomato.

<span class="mw-page-title-main">Glow by JLo</span> 1998 perfume endorsed by Jennifer Lopez

Glow by JLo is a women's fragrance endorsed by American entertainer Jennifer Lopez, and released through Coty Incorporated. It was conceived as far back as 1998 when Lopez announced a lifestyle line that would include a fragrance. Contradictory to assumptions that it would be unsuccessful, it performed extremely well, becoming America's top-selling fragrance. Glow Industries filed a lawsuit against Lopez and Coty to not use the term "Glow", however, a judge denied their request. Along with products from Lopez's fashion and lifestyle line, it brought in over $300 million by 2004. Subsequently, Glow became a successful woman's fragrance line.

<span class="mw-page-title-main">Abercrombie & Fitch</span> American retail company

Abercrombie & Fitch (A&F) is an American lifestyle retailer that focuses on casual wear. Its headquarters are in New Albany, Ohio. The company operates three other offshoot brands: Abercrombie Kids, Hollister Co., and Gilly Hicks. As of February 2020, the company operated 854 stores across all brands.

<i>I Am... Sasha Fierce</i> 2008 studio album by Beyoncé

I Am... Sasha Fierce is the third studio album by American singer Beyoncé. It was released on November 12, 2008, by Columbia Records and Music World Entertainment. In its original release, the album was formatted as a double album, intending to market Beyoncé's dichotomous artistic persona. The first disc I Am... contains slow and midtempo pop and R&B ballads, while the second, Sasha Fierce, focuses on more uptempo beats that blend electropop and Europop elements. In composing the songs' lyrics, Beyoncé worked with writers, with each session accompanied by live orchestration.

<span class="mw-page-title-main">History of Abercrombie & Fitch</span>

The history of Abercrombie & Fitch began in the 19th century and extends into the 21st century. Key figures who changed and influenced the course of Abercrombie & Fitch's history include co-founders David T. Abercrombie and Ezra Fitch, Limited Brands and Michael Jeffries, the former Chairman and CEO.

<i>Gonzalez v. Abercrombie & Fitch Stores, Inc.</i>

The lawsuit González v. Abercrombie & Fitch Stores, Inc., No. 3:03-cv-02817, filed in June 2003, alleged that the nationwide retailer Abercrombie & Fitch "violated Title VII of the Civil Rights Act of 1964 by maintaining recruiting and hiring practice that excluded minorities and women and adopting a restrictive marketing image, and other policies, which limited minority and female employment." The female and Latino, African-American, and Asian American plaintiffs charged that they were either not hired despite strong qualifications or if hired "they were steered not to sales positions out front, but to low-visibility, back-of-the-store jobs, stocking and cleaning up." The case generated national press coverage, including a profile on the television program 60 Minutes.

<span class="mw-page-title-main">Heat (perfume)</span> Perfume endorsed by Beyoncé

Heat is a perfume endorsed by Beyoncé. It was created by her alongside Claude Dir and Olivier Gillotin of the company Givaudan. The product, which was released on February 3, 2010, uses the tagline "catch the fever". The release was promoted with a cover version of "Fever" recorded by Beyoncé and a limited edition extended play (EP) also titled Heat. She also appeared at Macy's Herald Square to launch the perfume and on The Today Show where she discussed about Heat.

<span class="mw-page-title-main">Still Jennifer Lopez</span> Fragrance

Still Jennifer Lopez is a women's fragrance endorsed by American entertainer Jennifer Lopez, released by Coty, Inc. in September 2003. The fragrance contains notes of sake, mandarin, earl grey, pink freesia, honeysuckle, orange flower, sandalwood, amber and orris. Still Jennifer Lopez followed in the footsteps of Glow by JLo, an international success that shaped the fragrance industry and began a trend in the celebrity endorsement of fragrance. The release of Still Jennifer Lopez was not anticipated due to the negative publicity generated from Lopez's film Gigli (2003) and a fall-out with her manager Benny Medina. Several fragrance industry experts noted that it could ruin the success of Glow by JLo. It was also noted that her public image at the time would have irreparable effects on the fragrance's performance.

<span class="mw-page-title-main">Ralph Lauren Corporation</span> American apparel, accessories and luxury goods company

Ralph Lauren Corporation is an American publicly traded fashion company that was founded in 1967 by American fashion designer Ralph Lauren. Headquartered in New York City, the company produces products ranging from the mid-range to the luxury segments. Ralph Lauren is known for marketing and distributing products in four categories: apparel, home, accessories, and fragrances. Known mostly for its flagship brand Polo Ralph Lauren, the company's brands include mid-range, sub-premium, and premium labels up to its highest priced luxury Purple label apparel. The company additionally owned Club Monaco from 1999 to 2021.

<span class="mw-page-title-main">Rise (perfume)</span> Perfume by Beyoncé

Rise is a perfume endorsed by Beyoncé and distributed through division Coty Beauty of manufacturer Coty, Inc. She collaborated with perfumer Loc Dong from the company International Flavors & Fragrances (IFF) for creating the scent. It marks her third fragrance following the release of Heat (2010) and Pulse (2011). Inspired by African-American author Maya Angelou and meant to showcase private sides of Beyoncé's personal life, Rise was created as a woman's fragrance.

Equal Employment Opportunity Commission v. Abercrombie & Fitch Stores, 575 U.S. 768 (2015), was a United States Supreme Court case regarding a Muslim American woman, Samantha Elauf, who was refused a job at Abercrombie & Fitch in 2008 because she wore a head scarf, which conflicted with the company's dress code. The Supreme Court of the United States ruled 8–1 in Elauf's favor on June 1, 2015.

<span class="mw-page-title-main">Le Male</span> Mens fragrance introduced in 1995

Le Male is a men's fragrance created by Francis Kurkdjian for Jean Paul Gaultier in 1995. It has been manufactured by Puig since 2016, and was previously manufactured by Shiseido subsidiary Beauté Prestige International from 1995 until 2015. The fragrance was developed as a counterpart to the women's fragrance Classique, which was introduced in 1993.

References

  1. 1 2 3 4 5 6 7 8 9 10 11 Kennedy, Helen (September 16, 2009). "Beyonce sued by Abercrombie & Fitch over fierce fragrance name". New York: NY Daily News. Retrieved October 26, 2009.
  2. 1 2 3 4 5 6 "Abercrombie sues Beyoncé over 'Fierce' fragrance". NBC News. Retrieved October 26, 2009.
  3. "Abercrombie & Fitch - official website". Abercrombie & Fitch. Archived from the original on May 16, 2014. Retrieved October 26, 2009.
  4. "FIERCE on the billboard". Archived from the original on 2010-01-02. Retrieved 2009-10-27.