Filiberto's

Last updated
Filiberto's
Founded1993;32 years ago (1993), in Phoenix, Arizona
Headquarters
Number of locations
70+
Area served
Southwest United States
ProductsMexican food
Website https://www.Filibertos.com/

Filiberto's is an American restaurant chain that serves Mexican food in the American southwest. It has 70 locations in the state of Arizona. [1] There are also locations in Southern California and New Mexico.

Contents

History

In 1964, a restaurant named "Roberto's Taco Shop" was opened by Roberto Robledo (1928–1999) and wife Dolores (1930-2020)-a pair of immigrants from San Juan del Salado in San Luis Potosi, Mexico [2] -in San Diego, California. Roberto's was so popular, that it began the era of the spawning of several competitors which bore a similar name, usually ending with the suffix "berto's" on them. Eventually, the Robledo family decided to expand the concept, under the new name "Alberto's". [3]

The Tenorio family of San Luis Potosi lived two ranches next to the Robledo family. One of the Tenorio family members married a Robledo cousin and, in 1993, decided to open the first Filiberto's in Arizona. Since then, Filiberto's has become the most prominent of the -berto's restaurant companies in Arizona. [4]

References

  1. "Lawyers, Burritos & Money". November 1, 2018.
  2. "This is the story behind Roberto's Taco Shop and its many 'Berto's' variations across the Southwest". 12news.com. November 29, 2022.
  3. Ruelas, Richard. "Why does Phoenix have so many -berto's restaurants?". The Arizona Republic.
  4. Steller, Tim (August 6, 2020). "Tim Steller's opinion: Multiplying Mexican restaurants with 'berto' names derive from common ancestor". Arizona Daily Star.