Firdaus Kharas

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Firdaus Kharas (b. 1955) is a Canadian television producer.

Contents

Background

Kharas was born in Calcutta before moving to the United States in 1973 and then to Canada in 1978.[ citation needed ] He received an undergraduate degree from Thiel College and a Masters from the Norman Paterson School of International Affairs at Carleton University.[ citation needed ] His early careers were as Executive Director of the United Nations Association in Canada then as policy advisor (Immigration and Refugees) for Barbara McDougall, Canada's Minister of Employment and Immigration.[ citation needed ] He created Chocolate Moose Media in 1995 to produce animated public service announcement videos. [1]

The Three Amigos and other World Health and Justice Campaigns

In 2004 his first major PSA series, called The Three Amigos Campaign, promoted the use of condoms to stop the spread of HIV/AIDS. [2] [3] It was translated into 45 languages that reached 150 countries. “It dares to override cultural differences and address a highly sensitive issue currently affecting all cultures,” wrote University of Ottawa professor Luisa von Flotow in her study of the series’ translations. [4] The campaign won a 2006 Peabody Award. [5] Other projects have included malaria [6] , sexual and domestic violence, [7] [8] solar power, [9] and the Ebola virus disease. [10] [11]

Awards and honors

Related Research Articles

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HIV/AIDS in Lesotho

HIV/AIDS in Lesotho constitutes a very serious threat to the Basotho people and Lesotho's economic development. Since its initial detection in 1986, HIV/AIDS has spread at alarming rates in Lesotho. In 2000, King Letsie III declared HIV/AIDS a natural disaster. According to the Joint United Nations Programme on HIV/AIDS (UNAIDS) in 2016, Lesotho's adult prevalence rate of 25% is the second highest in the world, following Swaziland.

Infection rates of HIV/AIDS in Mali are estimated to be under 2%, which is relatively low compared to other parts of Africa, although the infection rate is higher among women of childbearing age. However, this figure is most likely deceptive; the problem in attempting to estimate infection rates is that voluntary testing is rare. Women who give birth in a hospital are automatically tested, but others in the general population rarely present themselves for testing. National education campaigns have targeted the general population since the late 1990s, as government and international organizations are concerned that Malians may be vulnerable to the spread of the pandemic. Since 2002, the Supreme National Council for AIDS (HCNLS) has coordinated educational campaigns around sexual activity and condom use to stem HIV infection. Condom use remains low by international standards.

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HIV/AIDS in Malawi

As of 2012, approximately 1,100,000 people in Malawi are HIV-positive, which represents 10.8% of the country's population. Because the Malawian government was initially slow to respond to the epidemic under the leadership of Hastings Banda (1966–1994), the prevalence of HIV/AIDS increased drastically between 1985, when the disease was first identified in Malawi, and 1993, when HIV prevalence rates were estimated to be as high as 30% among pregnant women. The Malawian food crisis in 2002 resulted, at least in part, from a loss of agricultural productivity due to the prevalence of HIV/AIDS. Various degrees of government involvement under the leadership of Bakili Muluzi (1994–2004) and Bingu wa Mutharika (2004–2012) resulted in a gradual decline in HIV prevalence, and, in 2003, many people living in Malawi gained access to antiretroviral therapy. Condoms have become more widely available to the public through non-governmental organizations, and more Malawians are taking advantage of HIV testing services.

HIV/AIDS in Mozambique

Mozambique is a country particularly hard-hit by the HIV/AIDS epidemic. In fact, according to 2008 UNAIDS estimates, this southeast African nation has the 8th highest HIV rate in the world. With 1,600,000 Mozambicans living with HIV, 990,000 of which are women and children, Mozambique's government realizes that much work must be done to eradicate this infectious disease. To reduce HIV/AIDS within the country, Mozambique has partnered with numerous global organizations to provide its citizens with augmented access to antiretroviral therapy and prevention techniques, such as condom use. A surge toward the treatment and prevention of HIV/AIDS in women and children has additionally aided in Mozambique's aim to fulfill its Millennium Development Goals (MDGs). Nevertheless, HIV/AIDS has made a drastic impact on Mozambique; individual risk behaviors are still greatly influenced by social norms, and much still needs to be done to address the epidemic and provide care and treatment to those in need.

UNAIDS has said that HIV/AIDS in Indonesia is one of Asia's fastest growing epidemics. In 2010, it is expected that 5 million Indonesians will have HIV/AIDS. In 2007, Indonesia was ranked 99th in the world by prevalence rate, but because of low understanding of the symptoms of the disease and high social stigma attached to it, only 5-10% of HIV/AIDS sufferers actually get diagnosed and treated.

HIV/AIDS in Nepal

Nepal's first cases of HIV/AIDS were reported in 1988 and the disease has primarily been transmitted by intravenous drug use and unprotected sex. Among the two, HIV epidemic is largely attributed to sexual transmissions which account for more than 85% of the total new HIV infections.Available data indicate that there was a sharp increase in the number of new infections starting in 1996, coinciding with the outbreak of civil unrest. The infection rate of HIV/AIDS in Nepal among the adult population is estimated to be below the 1 percent threshold which is considered "generalized and severe". However, the prevalence rate masks a concentrated epidemic among at-risk populations such as female sex workers (FSWs), male sex workers (MSWs), injecting drug users (IDUs), men who have sex with men (MSM), Transgender Groups (TG), migrants and Male Labor Migrants(MLMs) as well as their spouses. Cultural factors have also been shown to play a significant role in the spread of HIV and AIDS in Nepal. Some of these cultural factors are related with social taboos which creates challenges for open discussions regarding sex and sexual habits, as do denial, stigma, and discrimination that surround HIV and AIDS. Other factors such as poverty, low levels of education and literacy, political instability combined with gender inequality make the tasks challenging.

Since HIV/AIDS was first reported in Thailand in 1984, 1,115,415 adults had been infected as of 2008, with 585,830 having died since 1984. 532,522 Thais were living with HIV/AIDS in 2008. In 2009 the adult prevalence of HIV was 1.3%. As of 2016, Thailand had the highest prevalence of HIV in Southeast Asia at 1.1 percent, the 40th highest prevalence of 109 nations.

With less than 1 percent of the population estimated to be HIV-positive, Egypt is a low-HIV-prevalence country. However, between the years 2006 and 2011, HIV prevalence rates in Egypt increased tenfold. Until 2011, the average number of new cases of HIV in Egypt was 400 per year. But, in 2012 and 2013 it increased to about 600 new cases and in 2014 it reached 880 new cases per year. According to UNAIDS 2016 statistics, there are about 11,000 people currently living with HIV in Egypt. However, unsafe behaviors among most-at-risk populations and limited condom usage among the general population place Egypt at risk of a broader epidemic.

The relationship between religion and HIV/AIDS is complicated, and often controversial. Controversies have mainly revolved around LGBT people and condom use.

Malawi ranks 170th out of 174 in the World Health Organization lifespan tables; 88% of the population live on less than £2.40 per day; and 50% are below the poverty line.

The portrayal of HIV and AIDS in the media refers to events and trends in the discussion of HIV and AIDS in mass media. HIV leads to a large amount of illness and many deaths. It is unique from most other diseases because there is stigma and discrimination surrounding those affected with the disease. The transmission of HIV, however, is extremely preventable and the media is a very effective way to convey this information. The UNESCO report on Journalism Education says, “Well researched television content can create public awareness about HIV prevention, treatment, care and support can potentially influence the development and implementation of relevant policies.”

The Three Amigos is a series of 20 public service announcements (PSA) using three animated condoms to promote the use of safe sex as protection from contacting the HIV/AIDS virus. First shown at Bangkok's XV International AIDS Conference in 2004, the series was officially launched at the United Nations in 2005 in six languages. By 2012 it had been broadcast or used by NGOs, educational institutions, hospitals and others in 150 countries in 45 languages.

References

  1. Morin, Roc (18 October 2013). "Talking Condoms Make Safe Sex Campaigns Acceptable in Conservative Countries". The Atlantic.
  2. Three Amigos, one message to the US; stop spread of HIV. "Independent".CS1 maint: multiple names: authors list (link)
  3. Firdaus Kharas creates animated films with a strong social impact. "Globe and Mail".
  4. The (Globalized) Three Amigos: Translating and Disseminating HIV/AIDS Prevention Discourse. "Von Flotow".
  5. "Three Amigos" win Peabody Award. "Screen Africa".
  6. Infect! Infect! Kill Humans with Malaria. "Macleans".
  7. Social Media Campaign to take on Domestic Abusers. "Global Issues".
  8. Clark, Dulcie (2 November 2010). "Firdaus Kharas creates animated films with a strong social impact". The Globe and Mail.
  9. Butler, Joey (12 June 2014). "Firdaus Kharas: Activism through animation". UM News.
  10. A New African Supergirl Confronts Ebola. "Huffington Post".
  11. Ebola Animation Seen By Thousands. "United Methodist Communications".
  12. Honorary Degree Videos. "Carleton University".
  13. Chianello, Joanne (10 June 2015). "Carleton honours community builders as convocations begin". The Ottawa Citizen.