First Kiss | |
---|---|
Directed by | Tatia Pilieva [1] |
Starring | Natalia Bonifacci Luke Cook Corby Griesenbeck Jill Larson Marianna Palka Karim Saleh Ingrid Schram Nicole Simone Soko Elisabetta Tedla |
Cinematography | Andre Lascaris |
Edited by | Garret Price |
Music by | Soko |
Release date |
|
Running time | 3 min |
Country | United States |
Language | English |
First Kiss is a 2014 American short film directed and produced by Tatia Pilieva.The film has music composed by Soko. [2]
The project was born of PIlieva’s collection of photographs of herself and husband cinematographer Andre Lascaris kissing over the years of their relationship. [3] It inspired the idea of capturing first kisses on film, and the idea came to life when Pilieva’s friend Melissa Coker, the fashion designer behind WREN, reached out about doing a film short to promote her Fall 2014 collection. [3] Pilieva recruited 20 single friends, dressed in WREN, to meet and kiss for the first time on set as five cameras rolled continuously. [3] Launched online on March 11, 2014, the three-and-a-half-minute short film went viral [4] and as of May 17, 2014, had 59 million views. [3] As of July 27, 2023, the video has over 151.7 million views.
Some backlash emerged when viewers learned the film was a clothing ad, although the company was mentioned in the opening and closing credits. [4] WREN sales increased by almost 14,000 percent. [5]
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.
H & M Hennes & Mauritz AB, also known as H&M Group, is a multinational clothing company based in Sweden that focuses on fast-fashion clothing. As of 23 June 2022, H&M Group operated in 75 geographical markets with 4,801 stores under the various company brands, with 107,375 full-time equivalent positions.
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.
I Love Bees was an alternate reality game (ARG) that served as both a real-world experience and viral marketing campaign for the release of developer Bungie's 2004 video game Halo 2. The game was created and developed by 42 Entertainment. Many of the same personnel had previously created an ARG for the film A.I. titled The Beast. I Love Bees was commissioned by Microsoft, Halo 2's publisher and Bungie's ultimate parent company at the time.
Melissa Ann McCarthy is an American actress, screenwriter, producer, and fashion designer. She is the recipient of numerous accolades, including two Primetime Emmy Awards, and nominations for two Academy Awards and two Golden Globe Awards. McCarthy was named by Time as one of the 100 most influential people in the world in 2016, and she has been featured multiple times in annual rankings of the highest-paid actresses in the world. In 2020, The New York Times ranked her #22 in its list of the 25 Greatest Actors of the 21st Century.
Lakeshore Entertainment Group, LLC (LEC) was an American independent film production, finance, and former international sales and distribution company founded in 1994 by Tom Rosenberg and Ted Tannebaum (1933–2002). Lakeshore Entertainment was headquartered in Beverly Hills, California.
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. Dove's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications along with other consultants. Part of the overall project was the Evolution campaign.
Lauren Greenfield is an American artist, documentary photographer, and documentary filmmaker. She has published four photographic monographs, directed four documentary features, produced four traveling exhibitions, and published in magazines throughout the world.
30 Days of Night is a 2007 American action horror film based on the comic book miniseries of the same name. The film was directed by David Slade and stars Josh Hartnett and Melissa George. The story focuses on an Alaskan town beset by vampires as it enters into a 30-day-long polar night.
Stéphanie Alexandra Mina Sokolinski, known professionally as Soko, is a French singer, songwriter, actress, and dancer. Soko released her debut single "I'll Kill Her" in 2007. It achieved airplay success in several European countries as well as Australia, peaking at number three on the Danish music charts, and was included on her debut EP Not Sokute (2007). Her debut studio album I Thought I Was an Alien was released in 2012 and contains the single "We Might Be Dead by Tomorrow", which achieved ninth place on the Billboard Hot 100. Ensuing years saw the releases of her second and third studio albums My Dreams Dictate My Reality (2015) and Feel Feelings (2020).
Lucas R. Baiano is an Emmy Award Judging, American political and commercial filmmaker, referenced as “one of the most impressive millennial-generation ad-makers”. Baiano has directed for Hillary Clinton, John McCain, The Republican Governors Association, Tim Pawlenty, Rick Perry, Chris Christie Mitch McConnell. Commercially including Google and BMW. Baiano has been featured in Time (magazine), Forbes, GQ, The Wall Street Journal, The New York Times, Vanity Fair (magazine) and cited in First Cameraman: Documenting the Obama Presidency in Real Time, written by Arun Chaudhary, Barack Obama's White House Cameraman and Collision 2012: Obama vs. Romney and the Future of Elections in America written by bestselling author Dan Balz.
KISS Exposed is the 1987 long-form music video released by the American rock band, Kiss. This was the band's second home video release. KISSExposed is based on an interview with the members of Kiss and is interspersed with music videos and live concert clips from throughout Kiss' career, until the album Asylum.
EepyBird is an entertainment company best known for creating the viral video "The Extreme Diet Coke & Mentos Experiments" which won the first ever Webby Award for Viral Video in 2007 and was named "Online Game Changer of the Decade" in December 2009 by the readers of GoViral.com as "the most significant online marketing campaign of the decade."
Tongal is a platform for content creation, used by studios, brands and talent worldwide. Founded in New York City in 2009," Tongal is now based in Santa Monica, California. The company maintains an online platform that connects businesses in need of creative work with an online community of writers, directors, and production companies.
Dove Real Beauty Sketches is a short film produced in 2013 as part of the Dove Campaign for Real Beauty marketing campaign. The aim of the film is to show women that they are more beautiful than they think they are by comparing self-descriptions to those of strangers.
Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name. The campaign, which uses a list containing 250 of each market country's most popular names, aims to have people go out and find a bottle with their name on it, then share it with their friends. The campaign began in Australia in 2011.
Travon Free is an American comedian, actor and writer. He has written for Full Frontal with Samantha Bee, The Daily Show on Comedy Central, and Any Given Wednesday with Bill Simmons on HBO.
"We Might Be Dead by Tomorrow" is a song by French singer Soko, from her studio album I Thought I Was an Alien. The track began to chart in 2014, thanks to the number of views of the viral YouTube video First Kiss, which the song is featured in.
Andrew Gerald Hales is an American YouTube personality and vlogger known for his channel LAHWF, which has videos consisting of pranks/social experiments and interviews.
Yes Theory is an American digital media brand built around a YouTube channel founded by Thomas Brag, Ammar Kandil, Matt Dahlia, and Derin Emre. Originally founded as Generation Y Not. Yes Theory first gained national media attention in November 2015 with their message of inclusivity in the wake of terror attacks in Beirut and Paris. They have been featured in a range of national and international media.