Fitzroy Place (London)

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Fitzroy Place

Fitzroy Place is an office, residential and retail estate in Fitzrovia, London. With 289 homes, with interiors designed by Johnson Naylor, and 220,000 sq ft of office space, Fitzroy Place houses a series of shops and restaurants, offices and community spaces, set around a publicly accessible central square. [1] The square, which was the first new garden square in W1 for 100 years, [2] incorporates the Grade II* listed Fitzrovia Chapel. [3]

Contents

Developed from the former Middlesex Hospital site, it was originally to be known as Noho Square, presumably a backformation from 'North' i.e. north of Oxford Street, as if Soho (which is located south of Oxford St) were derived from 'South'. The name, chosen by the Candy brothers for the development, was widely disliked. [4] [5] [6]

Redevelopment was halted by the global financial crisis, as an Icelandic bank was the biggest shareholder, but the project has now been taken on by Aviva Investors and Exemplar Properties, who subsequently sold their stake to AshbyCapital. [3] The NoHo Square name was dropped and the scheme became known as Fitzroy Place. [7]

The offices at 2 Fitzroy Place are let to multiple tenants, [3] with 12,866 sq ft available on the fourth floor, while 1 Fitzroy Place is fully let to cosmetics firm Estée Lauder. Retail and restaurant tenants include Percy & Founders and Detox Kitchen. [8]

History

A Guernsey-based consortium of the Icelandic Kaupthing Bank, the Candy brothers' CPC Group (33%) and Richard Caring (10%) bought the 3-acre (12,000 m2) Middlesex site from University College London Hospitals NHS Foundation Trust for £175m in June 2006. [9] The demolition was completed in late 2008. [9] When Kaupthing went into administration, the Candys swapped their stake in NoHo Square for Kaupthing's share of another joint development in Beverley Hills. [9]

The project was being carried out by Ken Shuttleworth's agency 'Make' alongside developers 'Project Abbey', with developers Candy and Candy handling the fit-out. [10]

Kaupthing rejected a bid worth £60m from Ian and Richard Livingstone’s London & Regional Properties. [11] In March 2010 Kaupthing appointed CB Richard Ellis to sell their remaining stake. [12]

Aviva Investors and Exemplar Properties acquired the site in July 2010. [13] [14] The consortium appointed architects Lifschutz Davidson Sandilands and Sheppard Robson to design a new masterplan with luxury residential and office buildings. The scheme was granted planning in March 2012.

Fitzroy Place completed in 2015. [15] In 2016, AshbyCapital purchased a 50% stake in the development from Kaupthing. [3]

Residential part of Fitzroy Place is managed by Rendall & Rittner. It consists of 3 buildings with 289 multimillion apartments.

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<span class="mw-page-title-main">Fitzrovia</span> Human settlement in England

Fitzrovia is a district of central London, England, near the West End. The eastern part of area is in the London Borough of Camden, and the western in the City of Westminster. It has its roots in the Manor of Tottenham Court, and was urbanised in the 18th century. Its name was coined in the late 1930s by Tom Driberg.

<span class="mw-page-title-main">Fitzroy Square</span> Georgian square in London, England

Fitzroy Square is a Georgian square in London, England. It is the only one in the central London area known as Fitzrovia. The square is one of the area's main features, this once led to the surrounding district to be known as Fitzroy Square or Fitzroy Town and latterly as Fitzrovia, though the nearby Fitzroy Tavern is thought to have had as much influence on the name as Fitzroy Square.

NoHo or Noho may refer to:

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<span class="mw-page-title-main">Middlesex Hospital</span> Hospital in London, England

Middlesex Hospital was a teaching hospital located in the Fitzrovia area of London, England. First opened as the Middlesex Infirmary in 1745 on Windmill Street, it was moved in 1757 to Mortimer Street where it remained until it was finally closed in 2005. Its staff and services were transferred to various sites within the University College London Hospitals NHS Trust. The Middlesex Hospital Medical School, with a history dating back to 1746, merged with the medical school of University College London in 1987.

Nicholas Anthony Christopher Candy and Christian Peter Candy are British luxury property developers. The brothers were estimated to share a joint net worth of £1.5 billion in the Estates Gazette rich list 2010, placing them at position 52 in the list of the richest property developers in the United Kingdom.

<span class="mw-page-title-main">Charlotte Street</span>

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This is a list of the etymology of street names in the London district of Fitzrovia. The following utilises the generally accepted boundaries of Fitzrovia viz. Euston Road to the north, Tottenham Court Road to the east, Oxford Street to the south and Great Portland Street to the west.

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References

  1. "Fitzroy Place: wow-factor lateral living in the West End". Homes and Property. 13 January 2014. Retrieved 2 August 2017.
  2. "Team work: leading London architecture firms join forces on Fitzroy Place". Wallpaper . 29 July 2016.
  3. 1 2 3 4 "The Fitzrovia Chapel: The Middlesex Hospital's original chapel during the AIDS crisis". Boyz . 13 April 2017.
  4. Anna Davis, Noho? No way, this is Fitzrovia Archived 11 February 2010 at the Wayback Machine , Evening Standard, 6 March 2008. Accessed 23 September 2010.
  5. Jamie Welham, It’s no to Noho: Controversial plans for hospital may torn up as new developer moves in, Camden New Journal, 26 March 2009. Accessed 23 September 2010.
  6. Andy Dangerfield, Historic London districts 'rebranded' Midtown, BBC News, London. Accessed 23 September 2010.
  7. Dangerfield, Andy (17 September 2010). "Historic London districts 'rebranded' Midtown". BBC News. Retrieved 2 August 2017.
  8. MASCHLER, FAY (15 April 2015). "Fay Maschler reviews Percy & Founders". Evening Standard .
  9. 1 2 3 "NoHo Square deal in ruins". West End Extra. Retrieved 14 September 2010.
  10. "Make is quick to win approval for central London's Middlesex Hospital". Architects' Journal . Retrieved 16 July 2009.
  11. Doyle, David (23 March 2009), "Stanhope wins the battle for Middlesex Hospital site", Property Week
  12. Rigby, Jennifer (3 March 2010), Former Middlesex hospital site in London back on market
  13. Hipwell, Deirdre (18 July 2010), "Aviva wins Noho Square scheme", Independent on Sunday
  14. Exemplar Properties website
  15. "2 Fitzroy Place launches in style". Exemplar. 10 February 2015. Retrieved 2 August 2017.

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