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Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.
RoadShow is the first "Multi-Media on-Board" (MMOB) service system on transit vehicles in Hong Kong. It was launched by The Kowloon Motor Bus Holdings Limited in December 2000. The MMOB business was taken over by RoadShow Holdings Limited in 2001 prior to its listing on the Stock Exchange.
Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints.
In bus advertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands, but can also be used for public campaign messages. Buses may also be used as part of a political or promotional campaign, or as a tool in a commercial enterprise.
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
A mobile billboard, also known as a "digital billboard truck", is a device used for advertising on the sides of a truck or trailer that is typically mobile. Mobile billboards are a form of transit media; static billboards, and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is an advertising niche called mobile outdoor advertising.
Music in advertising refers to music integrated into mass electronic media advertisements to enhance its success. Music in advertising affects the way viewers perceive the brand by different means and on different levels, and "can significantly affect the emotional response to television commercials." It also affects the musicians whose music is featured in advertisements.
Advertising media selection is the process of choosing the most efficient media for an advertising campaign. To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment. Media planning may also involve buying media space. Media planners require an intricate understanding of the strengths and weaknesses of each of the main media options. The media industry is dynamic - new advertising media options are constantly emerging. Digital and social media are changing the way that consumers use media and are also influencing how consumers acquire product information.
Space advertising is the practice of advertising in space. This is usually done with product placements during crewed space missions.
Modec was an electric vehicle manufacturer in Coventry, in the United Kingdom, specialising in Commercial vehicles in the N2 category. It unveiled its first model in April 2006 and announced its intention to commence series production in March 2007, with the first production vehicles destined for Tesco. Following a long-term decline in sales, it entered administration in March 2011, with all remaining assets and intellectual property sold to Navistar International.
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site.
Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives.
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.
Advertising to children refers to the act of advertising products or services to children as defined by national laws and advertising standards.
Advertising is a form of selling a product to a certain audience in which communication is intended to persuade an audience to purchase products, ideals or services regardless of whether they want or need them. While advertising can be seen as a way to inform the audience about a certain product or idea it also comes with a cost because the sellers have to find a way to show the seller interest in their product. It is not without social costs. Unsolicited commercial email and other forms of spam have become so prevalent that they are a major nuisance to internet users, as well as being a financial burden on internet service providers. Advertising increasingly invades public spaces, such as schools, which some critics argue is a form of child exploitation. Advertising frequently uses psychological pressure on the intended consumer, which may be harmful. As a result of these criticisms, the advertising industry has seen low approval rates in surveys and negative cultural portrayals.
A vehicle vinyl wrap is the automotive aftermarket practice of completely or partially covering a vehicle's original paint with a vinyl wrap. Generally this vinyl wrap will be a different color or finish like a gloss, matte, chrome or clear protective layer.
Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content. In September 2018, the U.S Internet advertising market was estimated to be worth $111 billion, with market share being held mostly between Google, Facebook, Amazon, and Microsoft. These companies earn revenue through online advertising but also have initiated pathways for individual users and social media influencers to earn an income. Individuals and businesses can earn advertising revenue through advertising networks such as Google AdSense, YouTube monetization, or Outbrain.
BrightDrop is a subsidiary business created by the American manufacturer General Motors in 2021. The business offers a system of connected products targeting first- and last-mile delivery customers, including light commercial electric vehicles, ePallets, and cloud-based software.
Travis Katz is an American technology entrepreneur and investor. He is currently the General Manager of Shopping for YouTube. Katz served as the President and CEO of GM-backed electric vehicle maker BrightDrop, co-founded Fox Interactive Media, led the global expansion of social networking site MySpace, and was co-founder and CEO of online travel site Trip.com, which was acquired by CTrip in 2017.