Flip Grater | |
---|---|
Background information | |
Birth name | Clare Grater |
Born | Christchurch, New Zealand | September 22, 1981
Genres | Indie, folk, acoustic, |
Occupation(s) | Musician, composer, author, chef |
Instrument(s) | guitar, vocals |
Years active | 2004 - current |
Labels | Maiden, Make My Day, Vicious Circle |
Website | www |
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Flip Grater is a New Zealand singer-songwriter, author, and entrepreneur. Best known for her indie-folk music, she has released multiple albums and toured internationally. Grater is also the founder of Grater Goods, an award-winning plant-based food production company and restaurant based in Christchurch, New Zealand.
Flip Grater was born in Christchurch, New Zealand. Raised in a family that valued storytelling and creativity, she was drawn to the arts from an early age. Her upbringing in New Zealand inspired her later works, particularly her emphasis on home-grown experiences and her focus on ethical, plant-based lifestyles.
Flip Grater began her music career in the early 2000s, performing in small venues around New Zealand. Her debut album was called Cage For A Song (2006), blending folk, rock, and indie influences.
Throughout her music career, Grater released several albums, including:
The latter, Pigalle, was inspired by her time in Paris, where she lived for several years.[ citation needed ]
In addition to her music career, Grater is an author. Her cookbook The Grater Good highlights some of the dishes available at her French-styled Christchurch Bistro and was released by Koa Press in 2021.
In 2018, Grater founded Grater Goods, a plant-based delicatessen in Christchurch, New Zealand. The brand was created to offer an ethical and enjoyable alternative to traditional meat-based foods, aligning with Grater's philosophy of "ethical hedonism". [1] The company emphasises sustainability, local sourcing, and conscious consumerism.
Under Grater's leadership, Grater Goods has expanded its product range and built a strong community presence. Grater is often outspoken about the environmental and ethical motivations behind her plant-based offerings. [2]
As an entrepreneur and public figure, Flip Grater is a vocal advocate for ethical consumption, plant-based lifestyles, and social justice. [3] She has used her platform to speak out against animal cruelty within the horse racing industry, [4] aquaculture and dairy industries, as well as rape culture, politics and business.
Flip Grater has a daughter. She lives in Christchurch, where she manages Grater Goods. [5]
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