Flont

Last updated
Flont, Inc.
Company type Private
Industry E-commerce
Founded2016
Founder Cormac Kinney
Headquarters,
United States
Area served
United States
Key people
Carmen Busquets, Adrian Cheng

Flont was a jewelry rental service e-commerce company [1] [2] founded in 2016 and available from May 2017 to 2019. [3] Flont employed a 'jewelry as a service' model, where customers could subscribe for a monthly or yearly fee and in exchange receive unlimited jewelry rentals from the site. [3] Its founder Cormac Kinney was a former president of a joint venture with Cartier and Richemont. [1]

Contents

In 2018, Chow Tai Fook announced a joint venture with Flont to open up to 500 locations in China inside Chow Tai Fook retail stores. [4] [5]

The company shut down its business in 2019. [6]

History

In 2016, Flont was founded by Cormac Kinney in partnership with over 40 brands. In 2017, Adrian Cheng, executive Chairman of Chow Tai Fook and New World Development, announced a $2 million seed-round investment in the company. [7] The startup announced a $5 million capital raise in October 2017 [3] . As of 2023, the flont.com website was no longer accessible.

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References

  1. 1 2 Samaha, Barry (2017-07-23). "Flont Is Changing How to Buy Fine Jewelry Online". Forbes Magazine.
  2. "Flont Dresses San Francisco Society in Style". Vogue. 2017-04-13.
  3. 1 2 3 Davis, Ashley (2017-10-13). "Jewelry as a Service Start-Up Raises $5M". National Jeweler.
  4. Chen, Cathleen (2018-05-23). "Adrian Cheng Plans China Rollout for Flont, Moda Operandi". Business of Fashion.
  5. Rapp, Jessica (2018-11-12). "What Adrian Cheng's New Investments Tell Us About Chinese Millennials". Jing Daily.
  6. Roxanne Robinson (4 July 2022). "Jewelry Borrowing Is Back in Style". NYTimes.
  7. "Flont Closes $2m Seed Funding Round". FinSMEs.com. 2017-03-14.