Company type | Private |
---|---|
Industry | Real estate |
Founded | 2022 |
Founder | Adam Neumann |
Headquarters | , United States |
Area served | Nashville, Tennessee; Atlanta; Miami; Fort Lauderdale, and Riyadh, Saudi Arabia |
Number of employees | c. 150 (2023) [1] |
Website | flow |
Flow is an American residential real estate company founded in 2022 by Adam Neumann, the former CEO of WeWork. Headquartered in Miami, Florida, the company aims to address aspects of the housing shortage in the United States by incorporating technology, fostering social interaction, and promoting equity for renters. [2]
In September 2024, Flow announced the acquisition of a 30% stake in Canada Global, a public real estate development company in Israel. This partnership aims to extend their real estate activities beyond Israel, initially focusing on opportunities in the United States. [3]
Flow launched with significant backing from the venture capital firm Andreessen Horowitz, which invested $350 million in August 2022, valuing the company at over $1 billion. This funding made Flow a unicorn before it commenced operations. [4] According to The Wall Street Journal , Andreessen Horowitz received a stake in Flow’s real estate portfolio as part of the investment. [5]
The company initially focused on managing over 3,000 apartment units across Nashville, Tennessee, Atlanta, Georgia, and Florida (Miami and Fort Lauderdale). [6]
In 2024, Flow expanded internationally into Saudi Arabia, partnering with local investors to develop and operate apartment complexes in Riyadh. [7]
Flow's approach combines traditional property management with concierge services and technology solutions for renters and landlords. The company also aims to foster a sense of community among tenants through innovative social interaction models. [8]
The company’s plans include managing both Neumann's properties and those owned by third-party landlords. [6]
In May 2024, Flow acquired Whalebone, a lifestyle magazine based in Montauk, New York. Following the acquisition, the publication was renamed Flow Trip to align with the company’s branding. [9]
Flow’s business model continues to evolve, with further details on its operational strategy yet to be disclosed as of late 2024. [10]
Marc Lowell Andreessen is an American businessman and former software engineer. He is the co-author of Mosaic, the first widely used web browser with a graphical user interface; co-founder of Netscape; and co-founder and general partner of Silicon Valley venture capital firm Andreessen Horowitz. He co-founded and later sold the software company Opsware to Hewlett-Packard; he also co-founded Ning, a company that provides a platform for social networking websites. He is an inductee in the World Wide Web Hall of Fame. Andreessen's net worth is estimated at $1.7 billion.
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Benjamin Abraham Horowitz is an American businessman, investor, blogger, and author. He is a technology entrepreneur and co-founder of the venture capital firm Andreessen Horowitz along with Marc Andreessen. He previously co-founded and served as president and chief executive officer of the enterprise software company Opsware, which Hewlett-Packard acquired in 2007. Horowitz is the author of The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, a book about startups, and What You Do Is Who You Are: How to Create Your Business Culture.
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RadPad was a photo-based mobile application for home and apartment renters. RadPad's assets were acquired by the owners of LandlordStation on December 31, 2016. As of October 2016, renters could no longer pay rent through the app. Pay With RadPad, however, was relaunched under new ownership in March 2017. In March 2014, RadPad was the largest rental service in Los Angeles, and the second-largest rental market in the country. RadPad also offered additional real estate products such as renters insurance, credit reporting, and lease signing. Operations ceased in 2021.
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Ryan Williams is a technology entrepreneur best known as the CEO and founder of Cadre, a New York-based technology company. He was named to Fortune's "40 under 40" list for 2019, Forbes' "30 under 30" list for 2018, "Crain’s 40 under 40" list for 2017, is one of Commercial Observer’s "30 under 30" and has been profiled in Forbes, Ivy, and other publications. In February 2019 he was profiled and on the cover of Forbes Magazine in the "FinTech 50" issue; in 2022 he was a Business Insider "Top 100 Global Leaders Changing Business."
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