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A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. When the advertiser scans their logfiles and detects that a web user has visited the advertiser's site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.
Safari is a graphical web browser developed by Apple, based on the WebKit engine. First released on desktop in 2003 with Mac OS X Panther, a mobile version has been bundled with iOS devices since the iPhone's introduction in 2007. Safari is the default browser on Apple devices. A Windows version was available from 2007 to 2012.
Pop-up ads or pop-ups are forms of online advertising on the World Wide Web. A pop-up is a graphical user interface (GUI) display area, usually a small window, that suddenly appears in the foreground of the visual interface. The pop-up window containing an advertisement is usually generated by JavaScript that uses cross-site scripting (XSS), sometimes with a secondary payload that uses Adobe Flash. They can also be generated by other vulnerabilities/security holes in browser security.
Maxthon is a freeware web browser developed by the company Maxthon Ltd., based in Beijing, China. It is available for Windows, macOS, Linux, and as Maxthon Mobile for Android, iOS, and Windows Phone 8. As of version 3, Maxthon supports two web browser engines: WebKit and Trident.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering. In Q1 2014, Google earned US$3.4 billion, or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. Over 11.1 million websites use AdSense.
Ad blocking or ad filtering is a software capability for removing or altering online advertising in a web browser or an application. The most popular ad blocking tools are browser extensions. Other methods are also available.
Startpage is a web search engine which highlights privacy as its distinguishing feature. It was previously known as the metasearch engine Ixquick, Startpage being then a variant service. Both sites were merged in 2016.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Many consumers find online advertising disruptive and have increasingly turned to ad blocking for a variety of reasons.
Adblock Plus (ABP) is an open-source browser extension for content-filtering and ad blocking. It is developed by developer Wladimir Palant's Eyeo GmbH, a German software company. The extension has been released for Mozilla Firefox, Google Chrome, Internet Explorer, Microsoft Edge, Opera, Safari, Yandex Browser, and Android.
Pay to surf (PTS) is a business model that became popular in the late 1990s until the dot-com crash. Essentially, a company uses income from advertising placed on members' screens to pay them for time spent browsing the web.
Organic search is a method for entering one or several search terms as a single string of text into a search engine. Organic search results appear as paginated lists, are based on relevance to the search terms, and exclude advertisements; whereas non-organic search results do not filter out pay per click advertising.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Pandora is an American music streaming and automated music recommendation internet radio service powered by the Music Genome Project and headquartered in Oakland, California. The service, operated by Sirius XM Satellite Radio, is available in the United States. The service plays songs that have similar musical traits. The user then provides positive or negative feedback for songs chosen by the service, and the feedback is taken into account in the subsequent selection of other songs to play. The service can be accessed either through a web browser or with its mobile app. Pandora is a freemium service; basic features are free with advertisements or limitations, while additional features, such as improved streaming quality, music downloads and offline channels are offered via paid subscriptions.
Microsoft Advertising is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. As of June 2015, Bing Ads has 33% market share in the United States.
Web tracking is the practice by which operators of websites collect, store and share information about a particular user's activity on the World Wide Web. Analysis of an individual user's behaviour may be used to provide content that relates to their implied preferences and may be of interest to various parties.
Malvertising is the use of online advertising to spread malware. It typically involves injecting malicious or malware-laden advertisements into legitimate online advertising networks and webpages. Online advertisements provide a solid platform for spreading malware because significant effort is put into them in order to attract users and sell or advertise the product. Because advertising content can be inserted into high-profile and reputable websites, malvertising provides malefactors an opportunity to push their attacks to web users who might not otherwise see the ads, due to firewalls, more safety precautions, or the like. Malvertising is "attractive to attackers because they 'can be easily spread across a large number of legitimate websites without directly compromising those websites'."
Apple News is a mobile app and news aggregator developed by Apple Inc., for its iOS, iPadOS, watchOS, and macOS operating systems. The iOS version was launched with the release of iOS 9. It is the successor to the Newsstand app included in previous versions of iOS. Users can read news articles with it, based on publishers, websites and topics they select, such as The New York Times, technology or politics.
Google's changes to its privacy policy on March 1, 2012 enabled the company to share data across a wide variety of services. These embedded services include millions of third-party websites that use Adsense and Analytics. The policy was widely criticized for creating an environment that discourages Internet-innovation by making Internet users more fearful and wary of what they put online.
Brave is a free and open-source web browser developed by Brave Software, Inc. based on the Chromium web browser. It blocks ads and website trackers, and provides a way for users to send cryptocurrency contributions in the form of Basic Attention Tokens to websites and content creators.
CM Browser is a web browser developed by Cheetah Mobile. The browser is based on Chromium and supports both the WebKit and Trident browser engines. Jinshan Network claims that CM Browser is the first secure dual-engine browser with a "browser intrusion prevention system".
References
- ↑ "New York Blockchain Week Begins With Fewer Lamborghinis", Bloomberg News , 13 May 2019
- ↑ "Margaret Hsu, Stuart Wagner", The New York Times , 19 April 2018
- ↑ "This New Privacy-focused Web Browser Wants To Pay Its Users For Looking At Ads", Republic TV , 26 April 2019
