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Fondle 'Em Records | |
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Founded | December 1995 |
Founder | Ben Thorp |
Defunct | November 2001 |
Status | Defunct |
Genre | |
Country of origin | United States |
Location | Rhode Island |
Fondle 'Em Records was a hip hop record label founded and owned by Ben Thorp from 1995 to 2001, based in Rhode Island. Thorp formed the label after realizing that the many unsigned rappers making guest appearances on The Stretch Armstrong and Bobbito Show , a program Bobbito co-hosted with DJ Stretch Armstrong on Columbia University radio station WKCR 89.9 FM, did not have a proper outlet for their talents.
Fondle 'Em, along with Rawkus Records, Solesides, Stones Throw Records and a handful of other small independent imprints helped jumpstart the underground hip hop scene in the late 1990s, on the east coast, establishing the subgenre as a viable branch of hip hop culture & rap music. It also introduced cult artist MF DOOM, rescued acts such as the Juggaknots and KMD from major label limbo, and became one of the first US labels to release music from a South African rap act with Cashless Society's "Blazetha Breaks" 12".
Bobbito started the vinyl-only Fondle ‘Em imprint in December 1995, partially as a joke. Most of the initial releases advertised the records as being released on "Fondle 'Em Records, A Division Of Tickle 'Em Label Group, A Subsidiary Of Squeeze 'Em Entertainment." Its first release was The Cenubites, a 7-song EP recorded by Kool Keith and Godfather Don. Many of the songs on The Cenubites originated as demo tapes the duo made for “The Stretch Armstrong/Bobbito Show,” as well as outtakes from the Ultramagnetic MCs' "The Four Horseman" project. (Later, both demand from fans, and Kool Keith's resurging popularity, led Fondle 'Em to reissue the project as The Cenobites LP, this time on cd as well as vinyl.) However, the popularity of the project led Bobbito to continue releasing music under the "Fondle 'Em" moniker.
Fondle 'Em's popularity continued to grow throughout the years of 1996 and 1997, with each successive year drawing more praise from critics:
"Bobbito Garcia's Fondle 'Em label is indie all the way, and is also one of the most consistently compelling underground hip-hop labels you'll find. And although it still isn't sending out any promos, true heads will want to buy every new release on the label, since there hasn't been a bum one yet. Fondle 'Em started out partly as a gag with the now-infamous EP put out by the Cenobites...but Garcia's impeccable, yet twisted, taste and underground connections through his 'Stretch & Bobbito' show on New York City's WKCR allow him to explore New York's fertile hip-hop underbelly, and document it on wax." - Brian Coleman, CMJ
During the late 1990s, Fondle ‘Em began to establish itself as a highly respected independent record label.[ citation needed ] It did not enjoy major label backing or private investment. No artists were actually signed to Fondle 'Em, and profits from their records were split 50/50 with them. No marketing budget was ever set, and it did not have a promotions department per se; rather, Fondle 'Em moved units on the strength of its artists' talent and Bobbito's penchant for sniffing out extremely talented up-and-comers in the New York indie rap scene.
All of the labels' releases were vinyl only, with the exception of the re-released Cenobites album, and MF DOOM's Operation: Doomsday . Legendary Manhattan, New York record store Fat Beats distributed Fondle 'Em's products throughout the U.S., with rap mailorder site SandboxAutomatic.com handling the online distribution of the label's output.
Fondle 'Em pressed its titles in extremely limited quantities, rarely making more than a few thousand copies available for each one; the exceptions to this general rule were the cd releases, and pressings of those reached barely 100,000. As a result, the label's catalog is now highly sought after by collectors.[ citation needed ] Certain titles, particularly Siah and Yeshua DapoED's self-titled EP and the Juggaknots' album Clear Blue Skies, fetch high prices in online auctions and at swap meets.[ citation needed ]
Fondle 'Em's best known artist was arguably MF DOOM, the assumed name of former KMD member Zev Love X. Bobbito's relationship with MF DOOM had begun in the early 1990s, through common friends and "Constipated Monkey" family member Kurious Jorge, who had released an album entitled A Constipated Monkey through Bobbito's first imprint Hoppoh Records, and Lord Sear, a common fixture on Bobbito and Stretch's radio show.
The label issued Zev's first two MF DOOM singles in 1997, with a second following in 1998 and a full-length, entitled Operation: Doomsday in 1999. During the same period of time, the label issued unreleased KMD material from the Black Bastards sessions (a period from 1993 to 1994) in the form of two twelve-inch singles and an EP entitled Black Bastards Ruffs + Rares .
Near the end of 2001, Bobbito closed the label, and compiled the retrospective disc Farewell Fondle 'Em . Instead of issuing the album directly through Fondle 'Em, however, he chose fellow New York indie label Definitive Jux to release it, as a Fondle 'Em release under the Definitive Jux banner. In the liner notes for Farewell Fondle 'Em, Bobbito stated he selected Definitive Jux because it was carrying on the independent hip-hop tradition formerly championed by Fondle 'Em.
Many artists who recorded for Fondle 'Em would go on to enjoy moderate underground success for some years after the label's disestablishment in 2001, simply dispersing to other independent labels such as Bigg Jus's Sub Verse Music and DJ Mighty Mi's Eastern Conference Records. Some of these artists include Cage, the Arsonists, Scienz of Life and MF Grimm.
Underground hip-hop is an umbrella term for hip hop music that is outside the general commercial canon. It is typically associated with independent artists, signed to independent labels or no label at all. Underground hip hop is often characterized by socially conscious, positive, or anti-commercial lyrics. However, there is no unifying or universal theme – AllMusic suggests that it "has no sonic signifiers". "The Underground" also refers to the community of musicians, fans and others that support non-commercial, or independent music. Music scenes with strong ties to underground hip hop include alternative hip hop and conscious hip hop. Many artists who are considered "underground" today were not always so, and may have previously broken the Billboard charts.
Daniel Dumile, also known by his stage name MF Doom or simply Doom, was a British-American rapper and record producer. Noted for his intricate wordplay, signature metal mask, and "supervillain" stage persona, Dumile became a major figure of underground hip hop and alternative hip hop in the 2000s. After his death, Variety described him as one of the scene's "most celebrated, unpredictable and enigmatic figures".
The Cenobites LP is the eponymous debut album by the American hip hop duo the Cenobites, composed of rapper Kool Keith and producer Godfather Don. It was first released as an EP in 1995 via Fondle 'Em Records and was later expanded for LP in 1997 and CD in 2000. Percee P and Bobbito Garcia made guest appearances on the record.
KMD was an American hip hop trio active from 1988 to 1994. The core of the group was composed of brothers Daniel "Zev Love X" Dumile and Dingilizwe "DJ Subroc" Dumile. The group's original third member, Jade 1, left before the group signed with Elektra Records, being replaced with Onyx the Birthstone Kid. The group dissolved in 1994 following the sudden death of DJ Subroc in 1993, the departure of Onyx and conflicts with Elektra that resulted in them being dropped from the label.
Operation: Doomsday is the debut studio album by British-American rapper MF DOOM, released through Fondle 'Em Records on 19 October 1999 and reissued by Sub Verse Records in 2001 with a slightly altered track listing. It was his first solo release under the MF DOOM moniker after previously performing as Zev Love X in the group KMD. Operation: Doomsday is regarded as one of the most influential albums in independent hip-hop history. A deluxe remastered version of the album was released by DOOM's own Metal Face Records on 24 October 2011.
Percy Carey, also known by the stage names MF Grimm, Grimm Reaper, GM Grimm and originally Build and Destroy, is an American underground rapper, music producer, CEO, and Eisner Award-nominated comic book writer from New York City. Grimm has released five solo albums, five collaborative albums and two compilation albums.
Christian Palko, better known by his stage name Cage, is an American rapper from Middletown, New York. With a majority of his career being spent with record labels Definitive Jux and Eastern Conference. He has released six solo albums, in addition to two compilation albums and two EPs.
MF EP is a split EP by rappers MF Doom and MF Grimm. It was released on November 28, 2000.
Robert "Bobbito" Garcia, also known as DJ Cucumber Slice and Kool Bob Love, is an American DJ, radio host, author, and member of the Rock Steady Crew. He is known as a former co-host of hip hop radio show The Stretch Armstrong and Bobbito Show, alongside Adrian "Stretch Armstrong" Bartos, from 1990 until 1999. He later moved to Washington, D.C., where he currently hosts a new podcast on NPR called What's Good? alongside Bartos. Garcia was the announcer for the video game NBA Street Vol. 2.
Scars & Memories is an album by Manhattan, New York rapper MF Grimm, released on July 19, 2005, via his own Day by Day Entertainment label. While most of the tracks were written during the early 1990s, the original song reels were stolen, forcing Grimm to re-record many of the tracks. This album blends past hip hop styles with new techniques, and features exclusive interviews with Grimm that show not only how his evolution as an artist, but also the changes in his perspective of life.
Siah and Yeshua DapoED was an East Coast hip hop duo from New York.
Farewell Fondle 'Em is a compilation album that marked the ending of Fondle 'Em Records. It was released on Definitive Jux on October 30, 2001.
Dingilizwe Dumile, known professionally as DJ Subroc, was an American hip-hop artist and a member of KMD and Constipated Monkeys.
Jorge Antonio Alvarez, better known by his stage names Kurious or Kurious Jorge, is an American hip hop recording artist from New York City.
British-American rapper and record producer Daniel Dumile, also known under several stage names, most notably MF Doom, released six studio albums, two live albums, three compilation albums, 10 instrumental albums, seven collaborative albums, 14 singles, and 32 music videos in his career.
Sub Verse Music was a record label specializing in hip hop. It existed from 1998 to 2003 and released recordings by MF Doom, Blackalicious and KMD, among others.
Black Bastards Ruffs + Rares is an EP containing rare and demo tracks by KMD from the album Black Bastards. It was released in 1998 on Fondle 'Em Records, available on 12" vinyl only. The EP contains eight tracks in total, four of which are instrumental.
Eastern Conference Records is an independent record label based in New York City. It is owned and operated by DJ Mighty Mi, the DJ/producer for the High & Mighty.
Godfather Don is an American rapper and record producer from New York City. He has been "a creative force within New York City's underground hip-hop scene" since he made his debut in 1991.
Cashless Society also known as The Hard Cashless Society or THC Society are a Southern African hip hop crew from Gaborone, Botswana and Johannesburg, South Africa. The group consists of Snazz D, Draztik, X-Amount, Black Intellect, Fat Free & DJ IQ, the group made later acquisitions of other like minded artists with Criminal, Tizeye & Gemini joining to form the group well known as Cashless Society.