Foodland Ontario, founded in 1977, is a consumer promotion program for the government of Ontario. Foodland Ontario currently falls under the administration of the Ministry of Agriculture, Food and Rural Affairs in Ontario. [1] Through market research, advertising campaigns, working with local farmers and reaching out to retail locations, Foodland Ontario's mission is to "spread the word about the great taste, nutrition and economic benefits of buying Ontario food to all people in Ontario". [1]
Foodland Ontario promotes produce (fruits and vegetables), meats, dairy products, honey and maple syrup, and processed foods made with Ontario grown food products.[ citation needed ]
Foodland Ontario is a long-established consumer promotion program of the Ontario Ministry of Agriculture, Food and Rural Affairs. From its inception in 1977, Foodland Ontario has partnered with producers to achieve the maximum penetration of the Ontario market by Ontario-produced fresh and processed agricultural products. [2]
One of the main objectives of the program is to maintain consumer intent to purchase (Ontario) over 80%, thereby assisting Ontario producers to maximize their market share. [3]
To achieve its market objective, Foodland communicates the benefits (economic and product characteristics) of Ontario food, encourages the purchase of Ontario food, co-ordinates promotion and research activities with producer organizations and industry stakeholders, and promotes the Ontario "brand." The target group for these strategies are the primary and secondary food purchasers in Ontario.
During the life of the Foodland program, the target market has evolved from the "principal grocery shopper" – mothers 25 to 49 years, to adults 25 to 64 years. The latter definition includes both males and females and reflects recent research that food buying is a shared activity – many households have two "principal grocery shoppers." [4]
The program includes advertising campaigns that are designed to increase interest in, and demand for Ontario foods in the age 24-59 demographic. [5]
There are two slogans used as part of the Foodland Ontario program. The slogan and musical jingle "Good Things Grow in Ontario" was introduced with the Foodland Ontario logo in 1977. The second slogan "Ontario... There's No Taste Like Home" was introduced in 1986 to promote the connection between local food and Ontarian values such as family, community, trust and support. [1]
According to the Ministry of Agriculture, Food and Rural Affairs, Foodland Ontario commercials reach more than 90% of the target audience including television, radio, billboard and print media campaigns. Food retailers such as grocery stores and farmer's markets display the logo to promote Ontario foods and capture niche markets for products such as health food. In 2011–12, over 700,000 copies of Foodland calendars and 250,000 copies of two Foodland cookbooks were distributed across the province. [5]
Foodland Ontario offers a Retailer Awards Program that is designed to encourage vendors to display and promote Ontario foods. Different categories award retailers for different levels of merchandising including awards for seasonal displays, creative displays, cross-merchandised displays, and continued merchandising over set periods of time. Displays must be well stocked, clearly visible, have customer impact, and result in sales increases. [6]
A supermarket is a self-service shop offering a wide variety of food, beverages and household products, organized into sections. This kind of store is larger and has a wider selection than earlier grocery stores, but is smaller and more limited in the range of merchandise than a hypermarket or big-box market. In everyday U.S. usage, however, "grocery store" is often used to mean "supermarket".
A grocery store (AE), grocery shop (BE) or simply grocery is a retail store that primarily retails a general range of food products, which may be fresh or packaged. In everyday U.S. usage, however, "grocery store" is a synonym for supermarket, and is not used to refer to other types of stores that sell groceries. In the UK, shops that sell food are distinguished as grocers or grocery shops.
Countdown is an Australian-owned New Zealand full-service supermarket chain and subsidiary of Woolworths New Zealand, itself a subsidiary of Australia's Bella Vista’s Woolworths Group. It is one of two supermarket chains in New Zealand in terms of number of stores, although the rival Foodstuffs chain has a larger number of premises including smaller retail stores in rural areas.
Loblaw Companies Limited is a Canadian retailer encompassing corporate and franchise supermarkets operating under 22 regional and market-segment banners, as well as pharmacies, banking and apparel. Loblaw operates a private label program that includes grocery and household items, clothing, baby products, pharmaceuticals, cellular phones, general merchandise and financial services. Loblaw is the largest Canadian food retailer, and its brands include President's Choice, No Name and Joe Fresh. It is controlled by George Weston Limited, a holding company controlled by the Weston family; Galen G. Weston, is the chair of the Loblaw board of directors, as well as chair of the board of directors and CEO of Canada-based holding company George Weston.
Sobeys Inc. is the second largest supermarket chain in Canada after Loblaw Companies Limited, with over 1,500 stores operating across Canada under a variety of banners. Headquartered in Stellarton, Nova Scotia, it operates stores in all ten provinces and accumulated sales of more than C$25.1 billion in the fiscal 2019 operating year. It is a wholly owned subsidiary of Empire Company Limited, a Canadian business conglomerate.
Organic certification is a certification process for producers of organic food and other organic agricultural products, in the European Union more commonly known as ecological or biological products. In general, any business directly involved in food production can be certified, including seed suppliers, farmers, food processors, retailers and restaurants. A lesser known counterpart is certification for organic textiles that includes certification of textile products made from organically grown fibres.
Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products.
Coles Supermarkets Australia Pty Ltd, trading as Coles, is an Australian supermarket, retail and consumer services chain, headquartered in Melbourne as part of the Coles Group.
The Ministry of Agriculture, Food and Rural Affairs (OMAFRA) is an Ontario government ministry responsible for the food, agriculture and rural sectors of the Canadian province of Ontario. The Minister is currently Lisa Thompson.
IGA, Inc., is an American chain of grocery stores that operates in more than 41 countries. Unlike the chain store business model, IGA operates as a franchise through stores that are owned separately from the brand. Many of these stores operate in small-town markets and belong to families that manage them. It was founded in the United States as the Independent Grocers Alliance in 1926. The headquarters is in Chicago, Illinois.
Visual Merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
The Vermont Agency of Agriculture Food and Markets (VAAFM) or sometimes colloquially the agriculture department, is a Vermont executive agency. Its purpose is to develop and execute policy on farming, agriculture, food, and promoting and protecting the Vermont brand as related to food in the worldwide market. It aims to meet the needs of dairy farmers, beekeepers, orchardists, maple sugarmakers, and related industries. The VAAFM promotes agricultural trade and production, work to assure food safety, protect natural resources, and preserve the culture of rural communities.
The Texas Department of Agriculture (TDA) is a state agency within the state of Texas, which is responsible for matters pertaining to agriculture, rural community affairs, and related matters. It is currently headed by Agriculture Commissioner Sid Miller, a Republican, who was reelected to a 3rd term in 2022.
Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. These services involve the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy farmers, intermediaries and consumers. Numerous interconnected activities are involved in doing this, such as planning production, growing and harvesting, grading, packing and packaging, transport, storage, agro- and food processing, provision of market information, distribution, advertising and sale. Effectively, the term encompasses the entire range of supply chain operations for agricultural products, whether conducted through ad hoc sales or through a more integrated chain, such as one involving contract farming.
The American Egg Board (AEB) is a United States checkoff marketing organization, which focuses on marketing and promotion of eggs for human consumption. The AEB is best known for its long-running slogan, "The Incredible, Edible Egg", and the Just Mayo scandal.
Ontario Agricorp is a Crown agency of the government of Ontario that delivers risk management programs and other services to Ontario's agriculture industry.
In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. The consumer generally has to pay at least the shipping and handling costs to receive the premium. Premiums are sometimes referred to as prizes, although historically the word "prize" has been used to denote an item that is packaged with the product and requires no additional payment over the cost of the product.
Dairy Farmers of Ontario (DFO), is the marketing organization and regulatory body representing over 4,000 dairy farmers in Ontario, Canada. DFO was formerly known as the Ontario Milk Marketing Board (OMMB), which was established as result of the 1965 Ontario Milk Act. On August 1, 1995, the Ontario Milk Marketing Board and the Ontario Cream Producers' Marketing Board merged to form Dairy Farmers of Ontario.
Shelf-ready packaging (SRP) and retail-ready packaging (RRP) refers to the packaging of a product so that it is delivered to a retailer in packaging which is optimized for efficient stocking and sale.
The retail format influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged. In some parts of the world, the retail sector is still dominated by small family-run stores, but large retail chains are increasingly dominating the sector, because they can exert considerable buying power and pass on the savings in the form of lower prices. Many of these large retail chains also produce their own private labels which compete alongside manufacturer brands. Considerable consolidation of retail stores has changed the retail landscape, transferring power away from wholesalers and into the hands of the large retail chains.
| International | |
|---|---|
| National | |
