ForgetMeNot Africa

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ForgetMeNot Africa was created in 2009, when ForgetMeNot Software joined forces with investment company Lonzim Plc to create ForgetMeNot Africa, a subsidiary that's solely focused on providing unified messaging and financial services in Africa, and began deploying its technology on the continent that same year, in Lesotho. Lonzim Plc owns 51% of ForgetMeNot Africa and ForgetMeNot Software own the remainder of the company. [1]

Contents

ForgetMeNot Africa works with telecommunication companies to offer unified messaging services, such as email and online chat via standard mobile phones. It sees the market opportunity as the 3.5 billion mobile subscribers in the developing world [2] who could use any SMS capable mobile phone to send email and chat online without needing to upgrade or download any new applications onto their device. Ben Rhodes.

Products & Technology

ForgetMeNot Africa's core product is eTXT which runs on the Message Optimiser platform allowing telecommunication companies, enterprises and social networks to offer their users two way interaction on social media sites, as well as by email, instant messaging (IM) via SMS from and to any mobile phone regardless of its make or model.

ForgetMeNot Africa's Message Optimiser platform was awarded 'Best Innovation in a Mobile First Market' at the Meffys in July 2011, and won the 'Innovation in Messaging' award at the 160 Characters Mobile Messaging awards in June 2011. [3]

African Mobile Network Operators using ForgetMeNot Africa’s eTXTing platform enable their subscribers to send and receive eTXT messages as an SMS, an email or online chat.

eTXT bridges the gap between PCs and mobile orientated messaging without ever needing to have a PC or Internet access. This is particularly suitable for developing nations where PC and Internet access percentages average in the low single digits. [4]

In February 2011 ForgetMeNot Africa added the Facebook functionality to its Message Optimiser platform. This enabled any mobile phone subscriber to an operator deploying the Message Optimiser technology to access Facebook Chat, update their profiles, ‘like’ their friends’ statuses and comment on threads via SMS. [5]

Deployments

In September 2009 ForgetMeNot Africa helped Econet Telecom Lesotho to more than double the population's access. [6]

Lesotho’s highly literate population struggles to access vital information, such as healthcare, travel and educational resources as according to the International Telecommunication Union only 3.4 per cent of the population use the Internet. Expanding the country’s access to email via entry level, low end mobile phones improves access to information, communications with friends and family and trade [7] to email by bringing two-way email to their entire mobile customer base.

In May 2010 ForgetMeNot Africa helped Safaricom, Kenya’s largest telecommunications operator, give almost 9 in 10 of the population’s mobile phone subscribers access to email and online chat on their standard mobile phones when it rolled out its Kipokezi service. [8]

Prior to the launch of Kipokezi fewer than one in ten Kenyans had accessed the Internet but the new service enabled more than one third of Kenya’s population to exchange email and online chat messages. Kenya’s number of mobile phone subscriptions has grown from just over 125,000 in 2000 to more than 17 million ten years later. [9]

In September 2010 ForgetMeNot Africa, in partnership with Rapid Communications, deployed its technology with Kenya's yu, the mobile brand of Kenya's third largest telecoms network Essar Telecom Kenya. Using the Message Optimiser technology yu launched the Peperusha service, enabling it to bring mobile email and online chat on first-generation mobile phone handsets to its entire 1.6 million subscriber base. [10]

In October 2010 ForgetMeNot Africa enabled 25 million Nigerians, 40 per cent of the country's mobile subscribers, to access email and online chat on standard SMS-capable mobile phone by deploying its technology with Glo Mobile, part of the Globacom group, Nigeria's largest independent mobile network. [11]

The launch rocketed Nigerians' access to the Internet as previously only 24 million of the country's 150 million population had ever been online.

In November 2010 ForgetMeNot Africa launched its first service in Francophone Africa with Warid Congo, in the Central African state of Republic of the Congo. [12] The launch of the French version of the Message Optimiser technology transformed Warid Congo's 450,000 subscribers' basic mobile phones into virtual smartphones, enabling them to send and receive email and online chat messages on any SMS-enabled mobile phone. [13]

In February 2011 ForgetMeNot Africa's technology was deployed by Econet Wireless Zimbabwe to transform the first generation handsets of its five million mobile phone subscribers into virtual smartphones. [14] In June 2010, only one in eight Zimbabweans (1.4 million people) had access to the internet, according to the International Telecommunication Union. The eTXT service made email correspondence possible as a low-cost solution for large companies and small businesses, unifying both urban and rural areas of Zimbabwe. [15]

ForgetMeNot Africa launched the first internet-free Facebook, email and online chat service for Portuguese speaking Africans when its technology was deployed by Cape Verdean operator T-Mais in November 2011. [16] The deployment of the service, named Ch@t+, enabled T-Mais to provide its 100,000 subscribers with access to mobile internet messaging services across the remote Cape Verdean islands. [17] The launch also opened up internet messaging via SMS to the near 23 million Portuguese speakers across Africa. [18]

ForgetMeNot Africa say further African deployments are scheduled for 2012. [19]

Benefits to users

ForgetMeNot Africa's eTXT service enables rural communities with little or no access to PCs to communicate with each other, and their urban dwelling friends and family by email or chat from a standard mobile phone. Consequently, the eTXT service enables PC users in any country to communicate with people who have no access to a PC but who have a basic SMS capable phone. [20]

Creating, sending and receiving an eTXT is exactly the same as creating, sending and receiving an SMS. It requires minimal learning from the user as it is a natural SMS-based experience. The user can control their new email and IM capability all from their existing handset without the need to upgrade their phone, change their data plan, download any applications or access the Internet from a PC. Emails and Chat can be sent cheaply anywhere in the world and it enables users without a PC to access the benefits of mobile banking, healthcare, travel and educational resources.

Benefits to deployers

Giving subscribers the ability to eTXT drives SMS traffic, generating new revenue with very small levels of expenditure. The Message Optimiser platform that runs the eTXT service is implemented in under four weeks and generally requires no new hardware, license fees or capital expenditure. The service is relevant to nearly all subscribers, helps to reduce churn rate and can attract competitors' subscribers.

Related Research Articles

Telecommunications in Lesotho include radio, television, print and online newspapers, fixed and mobile telephones, and the Internet.

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<span class="mw-page-title-main">SMS</span> Text messaging service component

Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text messages. An intermediary service can facilitate a text-to-voice conversion to be sent to landlines.

<span class="mw-page-title-main">Instant messaging</span> Form of communication over the internet

Instant messaging (IM) technology is a type of online chat allowing real-time text transmission over the Internet or another computer network. Messages are typically transmitted between two or more parties, when each user inputs text and triggers a transmission to the recipient(s), who are all connected on a common network. It differs from email in that conversations over instant messaging happen in real-time. Most modern IM applications use push technology and also add other features such as emojis, file transfer, chatbots, voice over IP, or video chat capabilities.

Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message. The MMS standard extends the core SMS capability, allowing the exchange of text messages greater than 160 characters in length. Unlike text-only SMS, MMS can deliver a variety of media, including up to forty seconds of video, one image, a slideshow of multiple images, or audio.

<span class="mw-page-title-main">Text messaging</span> Act of typing and sending a brief, digital message

Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile devices, desktops/laptops, or another type of compatible computer. Text messages may be sent over a cellular network or may also be sent via satellite or Internet connection.

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Mobile banking is a service provided by a bank or other financial institution that allows its customers to conduct financial transactions remotely using a mobile device such as a smartphone or tablet. Unlike the related internet banking it uses software, usually called an app, provided by the financial institution for the purpose. Mobile banking is usually available on a 24-hour basis. Some financial institutions have restrictions on which accounts may be accessed through mobile banking, as well as a limit on the amount that can be transacted. Mobile banking is dependent on the availability of an internet or data connection to the mobile device.

The telecommunications industry in China is dominated by three state-run businesses: China Telecom, China Unicom and China Mobile. The three companies were formed by restructuring launched in May 2008, directed by the Ministry of Information Industry (MII), National Development and Reform Commission (NDRC) and the Minister of Finance. Since then, all three companies gained nationwide fixed-line and cellular mobile telecom licenses in China. In 2019, all three telecoms were issued 5G national licenses.

Safaricom PLC is a listed Kenyan mobile network operator headquartered at Safaricom House in Nairobi, Kenya. It is the largest telecommunications provider in Kenya, and one of the most profitable companies in the East and Central Africa region. The company offers mobile telephony, mobile money transfer, consumer electronics, ecommerce, cloud computing, data, music streaming, and fibre optic services. It is most renowned as the home of M-PESA, a mobile banking SMS-based service.

An SMS gateway or MMS gateway allows a computer to send or receive text messages in the form of Short Message Service (SMS) or Multimedia Messaging Service (MMS) transmissions between local and/or international telecommunications networks. In most cases, SMS and MMS are eventually routed to a mobile phone through a wireless carrier. SMS gateways are commonly used as a method for person-to-person to device-to-person communications. Many SMS gateways support content and media conversions from email, push, voice, and other formats.

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<span class="mw-page-title-main">Warid Congo</span>

Warid Congo SA was a GSM based mobile operator in the Republic of the Congo before its acquisition by Indian telecom company Airtel. It launched commercial operations on March 14, 2008.

FrontlineSMS is a free open source software used by a variety of organizations to distribute and collect information via text messaging (SMS). The software works without an internet connection and with a cell phone and computer.

<span class="mw-page-title-main">Hormuud Telecom</span> Somalian telecommunications company

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<span class="mw-page-title-main">Warid Bangladesh</span>

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