Frank Cannella

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Frank Cannella
Frank Cannella Photo Feb2013.JPG
Born (1957-10-15) October 15, 1957 (age 68)
OccupationsBusinessman, philanthropist
Known forCannella Response Television

Frank Cannella (born October 15, 1957) is a businessman and philanthropist, [1] known for his work in the infomercial industry. [2] In 1999 People Magazine labeled him as a pioneer in the infomercial industry and in April 2013 Cannella was inducted into the Direct Response Television Hall of Fame. [3] [4] Cannella formed Cannella Response Television, which handled the 1990s Tae Bo exercise video infomercials advertising campaign. [5]

Contents

Career

In the 1980s Cannella worked with a Chicago advertising agency and focused predominantly on infomercials after completing a 1982 infomercial through the Chicago agency. [5] He relocated to Burlington, Wisconsin and in 1984 and formed Cannella Response Television. [6] [7] [8] Cannella is a philanthropist, providing Christmas gifts for challenged children. [9] In 2006 Cannella won a Bravo! Entrepreneur Award for his work with Cannella Response Television. [10]

References

  1. ↑ Response Magazine, April 2012, "Cannella Goes a Long Way Toward DR Success," by Jackie Jones
  2. ↑ Stern, Remy (2009). But Wait... There's More! . HarperBusiness. pp.  24–26, 28, 233. ISBN   006126055X.
  3. ↑ People Magazine, March 22, 1999, 25th Anniversary Issue, "Famous Firsts"
  4. ↑ Response Magazine, April 2013[ page needed ]
  5. 1 2 Kirchen, Rich. "1-800 call Cannella Response Television". BizJournals. Retrieved 26 November 2013.
  6. ↑ "Business anniversary: Cannella Response Television". Racine Journal Times. August 15, 2009. Retrieved January 16, 2013.
  7. ↑ Electronic Retailer Magazine, September 2012, "Cannella Shares its Secret for Success"
  8. ↑ "Cannella moves to new HQ". BizTimes Milwaukee. December 6, 2011. Retrieved January 16, 2013.
  9. ↑ Anderson, Janine (December 18, 2005). "Alderman brightens holidays for kids". Racine Journal Times. Retrieved January 16, 2013.
  10. ↑ "SBT announces winners of Expo awards". BizTimes Milwaukee. March 14, 2012. Retrieved January 16, 2013.


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