Fratelli Branca (formal name: Fratelli Branca Distillerie S.r.l.) is a distillery based in Milan, Italy, that was founded in 1845. Fratelli Branca makes an amaro digestif, Fernet-Branca. [1]
The distillery was foundded in 1845. In 1925, Fratelli Branca opened its first and only production plant outside Italy in Argentina, the country that consumes the most Fernet-Branca due to the popularity of the fernet con coca cocktail. [2] [3] During the following decade, the founder was joined by his sons Luigi (1833–1886), Giuseppe (1837–1888) and Stefano (1843–1891), who focused on strengthening the distribution network in Italy and abroad. On the death of Stefano Branca in 1891, a few years after that of his father and brothers, his wife Maria Branca Scala took charge of the management of a company that at that time had about fifty employees and over 300 workers, and which was awarded the following year by the Ministry of Agriculture and Commerce for being among the most distinguished companies in exporting. In 1905, the company's trademark was officially registered—an eagle with spread wings that claw a bottle with the world below—destined for lasting notoriety and conceived by the painter Leopoldo Metlicovitz, exponent of the artistic movement of Liberty and one of the fathers of modern poster design. Italian advertising. [4] In 2001, the company purchased from the Carpano family of Turin the rights to produce Punt e Mes. [5]
The Fratelli Branca distillery, the Branca Real Estate and the Centro Studi Fratelli Branca are owned by to Branca International, a holding company controlled by the Branca family. Niccolò Branca is President and CEO. In 2017 Branca International recorded revenues of 364.6 million euros, up 12% compared to 2016. [6]
Argentine cuisine is described as a blending of cultures, from the Indigenous peoples of Argentina who focused on ingredients such as humita, potatoes, cassava, peppers, tomatoes, beans, and yerba mate, to Mediterranean influences brought by the Spanish during the colonial period. This was complemented by the significant influx of Italian and Spanish immigrants to Argentina during the 19th and 20th centuries, who incorporated plenty of their food customs and dishes such as pizzas, pasta and Spanish tortillas.
Vermouth is an aromatized fortified wine, flavoured with various botanicals and sometimes colored. The modern versions of the beverage were first produced in the mid to late 18th century in Turin, Italy. While vermouth was traditionally used for medicinal purposes, it was later served as an apéritif, with fashionable cafés in Turin serving it to guests around the clock. In the late 19th century, it became popular with bartenders as a key ingredient for cocktails, such as the martini, the Manhattan, the Rob Roy, and the Negroni. In addition to being consumed as an aperitif or cocktail ingredient, vermouth is sometimes used as an alternative to white wine in cooking.
The negroni is a cocktail, made of equal parts gin, vermouth rosso, and Campari, generally served on the rocks, and commonly garnished with an orange slice or orange peel. It is considered an apéritif.
Girolamo Ruscelli (1518–1566) was an Italian mathematician and cartographer active in Venice during the early 16th century. He was also an alchemist, writing pseudonymously as Alessio Piemontese.
Antonio Benedetto Carpano was an Italian distiller, famous for having invented vermouth and consequently the apéritif.
Fernet is an Italian type of amaro, a bitter, aromatic spirit. Fernet is made from a number of herbs and spices which vary according to the brand, but usually include myrrh, rhubarb, chamomile, cardamom, aloe, and especially saffron, with a base of distilled grape spirits.
Marchesi Antinori Srl is an Italian wine company, based in Florence, Tuscany, that can trace its history back to 1385. They are one of the biggest wine companies in Italy, and their innovations played a large part in the "Super-Tuscan" revolution of the 1970s.
Amaro is an Italian herbal liqueur that is commonly consumed as an after-dinner digestif. It usually has a bitter-sweet flavour, sometimes syrupy, and has an alcohol content between 16% and 40%.
Banca Nazionale del Lavoro S.p.A. (BNL) is an Italian bank headquartered in Rome. It is Italy's sixth largest bank, and has been a subsidiary of BNP Paribas since 2006. Integration process was concluded in 2008, BNL with its group oversees the commercial banking activity in Italy.
Davide Campari-Milano N.V., trading as Campari Group, is an Italian company active since 1860 in the branded beverage industry. It produces spirits, wines, and non-alcoholic apéritifs. From its signature product, Campari, its portfolio has been extended to include over 50 brands, including Aperol, Appleton, Cinzano, SKYY vodka, Espolón, Wild Turkey, Grand Marnier, and Forty Creek whisky.
Amaro Averna is an Italian liqueur in the amaro category produced in Caltanissetta, Italy. It is named after its inventor, Salvatore Averna, who invented the recipe in 1868. This drink is produced on the Island of Sicily and is considered a traditional drink. The Averna company was acquired in 2014 by Gruppo Campari.
Gianmarco Cavagnino is an Italian architect.
Fernet-Branca is an Italian brand of fernet, a style of amaro or bitters. It was formulated in Milan in 1845, and is manufactured there by Fratelli Branca Distillerie.
Punt e Mes is an Italian vermouth. It is dark brown in color and has a bitter flavor. According to its producer, the name refers to the flavor being characterized as half a "point" of bitterness and one "point" of sweetness.
Baldinini is an Italy-based brand specialising in luxury shoes in the manufacturing district of Rubicone province of Forlì-Cesena, Italy.
Fernet con coca, also known as fernando, its diminutive fernandito, or several other nicknames, is a long drink of Argentine origin consisting of the Italian amaro liqueur fernet and cola, served over ice. Although typically made with Fernet-Branca and Coca-Cola, several amaro brands have appeared in Argentina since its popularization, as well as ready-to-drink versions.
Leopoldo Metlicovitz was an Italian painter, illustrator and poster designer.
The Chianti Wine Consortium is a self-governing association of winegrowers operating in Tuscany, Italy. It was founded in Florence in 1927 with the aim of ensure the quality and authenticity of Chianti wines, which have a long-standing tradition and recognition both in Italy and abroad. The Consorzio protects and promotes the interests of Chianti wine producers from the provinces of Florence, Siena, Arezzo, Pisa, Prato, and Pistoia.
Con las migraciones italianas de fines del siglo XIX llegó Fernet Branca a la Argentina. Debido a su gran aceptación, la compañía decidió en 1925 que la empresa Hofer & C. de Buenos Aires -concesionaria exclusiva para la venta del famoso "amaro" italiano- elaborara la bebida a partir del extracto enviado desde la casa matriz italiana.