Frederick Louis Maytag III | |
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Born | |
Occupation(s) | Businessman, brewing magnate, viticulturist |
Employers | |
Parent | Frederick Louis Maytag II |
Relatives | Frederick Louis Maytag I, great-grandfather |
Frederick Louis "Fritz" Maytag III (born December 9, 1937, in Newton, Iowa) is the former owner of Anchor Brewing Company in San Francisco and former chairman of the board of the Maytag Dairy Farms (maker of Maytag Blue cheese). He is also the owner of York Creek Vineyards in St. Helena, California. His revival of Anchor Steam beer inspired many other brewers to follow, and he is often considered the father of modern microbreweries. [1] Maytag has also been an active trustee of Grinnell College, whose campus is close to the headquarters of Maytag Dairy Farms, recruiting among others Apple Computer's Steve Jobs to the Board of Trustees.
Maytag is the great grandson of Maytag Corporation founder Frederick Louis Maytag I and son of Maytag Dairy Farms founder Frederick Louis Maytag II. He is a graduate of Deerfield Academy (1955) and attended Stanford University (1959). [2]
In its April 2005 article "26 Most Fascinating Entrepreneurs", Inc. magazine named Maytag seventh-most fascinating "for setting limits".
Maytag won the 2008 James Beard Foundation's Lifetime Achievement award for his work at Anchor Brewing.
Hearing that the Anchor Brewing Company was about to close and looking for a business challenge outside his family's vast appliance concern, Maytag bought the company in 1965 and made enhancing its fortunes his mission. This venture did not initially meet with enthusiasm from his family back in Iowa. The Maytag family fortune grew dramatically over half a century as the family managed a vast international appliance manufacturing and distribution enterprise based in central Iowa. Its backbone was an extensive line of clothes-washing machines. The clothes washer is credited as one of several time-, labor-, and money-saving improvements to home life. It is one of the technologies defining what the rest of the world saw as the admired, relaxed, American lifestyle. In the 1920s, clothes washing was generally done by hand; the Maytag company was on the vanguard of automating this task. The company's highly recognized Lonely Maytag Repairman advertising promoted the brand and explained Maytag's higher price. Company advertising never veered from this central theme. The ad resonated and its message reinforced the brand's most noteworthy competitive advantage. The Lonely Maytag Repairman (created by Chicago Ad Agency Leo Burnett) is recognized as one of advertising's most successful, longest-running and most cost-effective ad campaigns of the last century.[ citation needed ]
With a commitment to quality and the use of more expensive raw materials being keys to the family's success in their Iowa washing machine business,[ citation needed ] Fritz Maytag was unafraid of Anchor Steam's low volume but higher-end market positioning. The brand had produced characterful local beer, but frequently in the 1950s and into the '60s it became contaminated, turning it sour. [3] To revive the company, in his early years at Anchor, Maytag invested extensively, borrowing heavily to revamp the company and expand capacity. In so doing, he placed at risk a substantial portion of his inheritance, because to procure the loans required, he was required to post Maytag stock as collateral. However, at this time, the late 1960s, a bear market controlled the U.S. equity market. Maytag stock fell, and his lenders required Fritz to post more and more of his inheritance. Meanwhile, he focused on turning around Anchor Brewing's fortunes. He both altered the recipe and the complex brewing process. Over time the beer surged in popularity. The brewery, once located on the upper floors of a building in what is presently San Francisco's Design District, moved, in 1979, to a new location nearby at the base of Potrero Hill; and, throughout the years, demand continued to climb. Not wanting to sacrifice the small size of the brewery, and, in turn, the quality of the beer, Maytag helped competitors become proficient in microbrewing. This helped to ease the strain on his own company.[ citation needed ]
Newton is the county seat of, and most populous city in, Jasper County, Iowa, United States. Located 30 miles (48 km) east of Des Moines, Newton is in Central Iowa. As of the 2020 Census, the city population was 15,760. It is the home of Iowa Speedway and Maytag Dairy Farms.
Craft beer is beer manufactured by craft breweries, which typically produce smaller amounts of beer than larger "macro" breweries and are often independently owned. Such breweries are generally perceived and marketed as emphasising enthusiasm, new flavours, and varied brewing techniques.
The Maytag Corporation is an American home and commercial appliance company. The company has been owned by Whirlpool Corporation since April 2006.
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Anchor Brewing Company was a brewery on Potrero Hill in San Francisco, California. Founded in 1896, the brewery underwent several changes in location and ownership throughout its history. After years of declining sales due to competition with larger breweries, Anchor was purchased by Frederick Louis “Fritz” Maytag III in 1965, preventing its closure. The brewery operated at its Potrero Hill location from 1979 and was one of the last remaining producers of steam beer, a variety of beer trademarked by the company.
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Maytag Dairy Farms is a manufacturer of blue cheese and other food products based in Newton, Iowa, United States.
Maytag blue cheese is produced on the Maytag Dairy Farms just outside of Newton, Iowa city limits.
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In the United States, beer is manufactured in breweries which range in size from industry giants to brew pubs and microbreweries. The United States produced 196 million barrels (23.0 GL) of beer in 2012, and consumes roughly 28 US gallons (110 L) of beer per capita annually. In 2011, the United States was ranked fifteenth in the world in per capita consumption, while total consumption was second only to China.
Lucky Lager is an American lager with U.S. brewing and distribution rights held by the Pabst Brewing Company. Originally launched in 1934 by San Francisco-based General Brewing Company, Lucky Lager grew to be one of the prominent beers of the Western United States during the 1950s and 1960s. In 2019, Pabst announced that the beer brand would be revived and would be brewed by 21st Amendment Brewery, based in San Leandro.
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Frederick Louis Maytag I also known as F. L. Maytag, founded the Maytag Company, which eventually became the Maytag Corporation and in turn was acquired by the Whirlpool Corporation in 2006.
Frederick Louis Maytag II was President and, later, Chairman of the Maytag company. In the early 1940s, he and Robert E. Maytag, both sons of Elmer Henry Maytag, created a cheese plant and storage caves on Maytag Dairy Farms to take advantage of a process developed by Iowa State University researchers to make blue cheese using homogenized milk. He was married and had a son named Frederick Louis Maytag III.
Elmer Henry Maytag was the Maytag Corporation president starting in 1926. He also founded the Maytag Dairy Farms.
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John R. McAuliffe is an American brewer best known as the founder of the New Albion Brewing Company in Sonoma, California. McAuliffe started the brewery, considered the first American microbrewery in the modern era, in 1976. As of 2013, he lives in Arkansas.
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