Future Cinema

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Future Cinema is a London-based events company specialising in the creation of immersive and social cinema experiences as an alternative to the multiplex. [1]

Contents

Background

Since 2005 Future Cinema has staged large cinema screenings that incorporate aspects of immersive events. Founder Fabien Riggall, describes the idea behind Future Cinema as, "creating an immersive experience in which the audience becomes part of the narrative. It's about creating a social cinema experience where the audience can connect with each other online and at the event." [2]

It has been suggested that the popularity of alternative cinema experiences in general is due to the banality of the multiplex cinema experience. [3]

Subsidiaries

Future Cinema comprises several subsidiary brands that deliver live, immersive cinema experiences worldwide.

Secret Cinema

In 2007, Secret Cinema pioneered the form ‘Live Cinema’ by introducing site-specific, immersive experiences based on the settings and actions of popular movies. Secret Cinema is an extension of the normal cinematic experience which places a film screening within extended play-along action utilising actors, sets and narratives that complement the particular film. The first event was a screening of Gus Van Sant's classic Paranoid Park which screened at Southwark Playhouse in London. [4] Recent screenings include The Third Man in 2011, Prometheus (film) in 2012 and Terry Gilliam's Brazil (1985 film) in 2013. Making use of abandoned or disused buildings, Secret Cinema explores narratives as well as space in its productions.

Future Shorts

Future Shorts is a short film label founded in 2003 to create a platform for new filmmakers to showcase their work.

The Other Cinema

The Other Cinema is a global network of pop-up cinemas that aims to bring back a sense of community and a social experience to cinema-going. For its launch, The Other Cinema screened David Lean's Brief Encounter on Valentines Day 2012 which was held at The Troxy in the East End of London. Audiences were encouraged to dress in black-tie and to carry a flower for a lover or a stranger. [5] Creator and Founder of Future Cinema, Fabien Riggall, described the intention of The Other Cinema, "to bring back the idea of local cinema and allow the most important films both old and new to get seen and talked about.” [6]

Secret Screenings

Secret Screenings was a UK film club aimed at combining unseen films with a live experience for one night only. The identity of the film remained a secret until the time of showing. In July 2012 Secret Screenings showed Searching for Sugarman followed by a performance by the subject of the film, Sixto Rodriguez.

Secret Restaurant

Secret Restaurant was launched London in 2012 in conjunction with St John, a Michelin Star restaurant, for Secret Cinema's run of The Third Man . [7] Initially unaware of what film the immersive experience was based upon, diners ate in a themed environment alongside role-playing actors before viewing a screening of the film.

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References

  1. Aspden, Peter (August 26, 2011). "Way, way beyond the multiplex". The Financial Times. Retrieved 23 March 2012.
  2. "Future Cinema to turn Canary Wharf into California". Wired.co.uk. Archived from the original on 18 March 2012. Retrieved 23 March 2012.
  3. Aspden, Peter (August 26, 2011). "Way, way beyond the multiplex". The Financial Times. Retrieved 23 March 2012.
  4. "Behind the scenes of Secret Cinema". Time Out. Archived from the original on 26 March 2012. Retrieved 21 March 2012.
  5. "The Other Cinema Presents 'Brief Encounter'". clashmusic.com. Retrieved 22 March 2012.
  6. "The Other Cinema Screens Brief Encounter". londonist.com. Retrieved 22 March 2012.
  7. "Fine dining discovers its 'Fight Club' side". The Independent. 8 January 2012. Retrieved 21 March 2012.