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| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1975 |
| Headquarters | , Canada |
Number of locations | 123 (2022) |
Area served | Worldwide |
| Products | Apparel, accessories |
| Parent | Groupe Dynamite |
| Website | www |
Garage is a clothing store, primarily targeting young women. Founded in 1975 as a subsidiary of Groupe Dynamite, Garage currently has locations in Canada and the United States. In 1975, Garage Clothing was established as a Groupe Dynamite subsidiary. Andrew Lutfy, a Quebec businessman who began working as a stock clerk at the first GDI store in 1982, is the owner of Groupe Dynamite. Lutfy became the sole owner of Groupe Dynamite by 2002.
In September 2020, Garage's parent filed for creditor protection under the Companies' Creditors Arrangement Act. [1] They did this as a direct result of the COVID-19 crisis, in order to reorganize its financial and business problems. Early in 2020, Groupe Dynamite, Inc. was once again surpassing expectations following record performance in 2019, but COVID-19 put an unanticipated and unsustainable pressure on the company. The Montreal-based retailer and its Board of Directors were forced to confront the reality. [2]
On July 15, Garage added content for the company's new denim promotion. The ad campaign featured ladies dancing to a bass-heavy song while modeling the jeans and taking off their tops and bottoms. [3]
Online shoppers quickly criticized the advertisement, claiming it was overly sexualized, did not include people of various sizes, and would even be harmful to younger viewers. There are more than a dozen posts on the brand's Instagram page, and nearly all of them are besieged with negative comments urging the campaign to halt. Groupe Dynamite's Garage cleaned up its social media profiles on July 15 and added content for the company's new denim promotion. [4]
The Face of Garage Clothing's New Body Positive Line Is Chloe Bailey. Garage specializes in denim, cargo pants, everyday essentials, and trend-driven looks that inspires confidence. The new products from their B.DY line can help customers accentuate their own curves. Bailey personifies the brand's unapologetic confidence, which she conveys both on and off stage. [5]
Garage Clothing launches in SoHo in collaboration with TikToker Caroline Ricke. She has gained more than 3.1 million followers thanks to her comedic sketches in which she adopts the role of an irritating rich girl. Similar to how Ricke inspires her followers confidence, Garage also wants to creates clothing that does the same for their Gen Z clientele. Its autumn 2022 collection is inspired by the early 2000s and features streetwear, outfits for nightlife, and cozy layers that are ideal for relaxing or attending classes. [6]
DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as DART, which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers.
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Diesel S.p.A. is an Italian retail clothing company, located in Breganze, Italy. It sells denim and other clothing, footwear, and accessories. The clothing line has two different brands: Diesel and Diesel Black Gold. There is also a line for children, called Diesel Kid. The company is known for its surreal advertising campaigns.
Von Dutch is an American multinational fashion brand posthumously named after Kenny Howard, a.k.a. "Von Dutch", an American artist and pinstriper of the Kustom Kulture movement. After Howard's death in 1992, his daughters allowed Ed Boswell to produce items using the Von Dutch trademark logo. The trademark rights were sold in 1996 to Mike Cassell who, with Robert Vaughn, used the logo for an apparel line named Von Dutch Originals. French designer Christian Audigier helped popularize the brand in the early 2000s. Von Dutch was repurchased in 2009 by Groupe Royer S.A., through its Luxembourg subsidiary Royer brands International S.a.r.l. In 2024, WSG purchased the global rights from Groupe Royer S.A. and plans to continue the journey of bringing Von Dutch back in a compelling way.
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Groupe Dynamite Inc (GDI) is a Montreal-based, privately held, house of integrated omni channel brands, designing and distributing accessible, trend-forward fashion for women since 1975. The organization's mission of "Empowering YOU be YOU, one outfit at a time" is brought to life through the house’s two banners: GARAGE, established in 1975, and DYNAMITE, established in 1984. The brands began expanding retail stores in the United States in 2007. As of 2023, GDI operates nearly 300 stores across the United States and Canada, as well as shoppable brand experiences at GarageClothing.com and DynamiteClothing.com.
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Dynamite Clothing is a clothing store catered to women between the ages of 25 and 30 years old. Founded in 1984 as a subsidiary of Groupe Dynamite, Dynamite currently has locations in Canada, the United States, Jordan and Saudi Arabia. Alongside its sister brand, Garage, Dynamite has been recognized as one of Canada's Top Employers for young people in 2019. The current CEO, Andrew Lutfy, has started working at Groupe Dynamite at the age of 18 and was one of the creators of the Dynamite clothing brand. Dynamite contributes to the CURE Foundation, a Canadian foundation that provides funding for basic and clinical research for breast cancer. On September 8, 2020, it was announced that Groupe Dynamite filed for creditor protection in Canada as well as Chapter 15 in the United States.
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