 | This article has multiple issues. Please help improve it or discuss these issues on the talk page . (Learn how and when to remove these template messages)
|
Gelati Cecchi is an Italian gelato company [1] founded in 1936 by Gabriello Cecchi in Turin. Today the company is led by his grandson Stefano Cecchi. [2] [3]
Gabriello Cecchi relocated to Turin in 1936. He was an Italian immigrant who was born in Ponte Buggianese, Tuscany, but resided in France and learnt how to make gelato from French citizens. He opened a 200-seat gelateria with an accompanying workshop in Corso Palestro with help from his wife and his brother Tancredi. His crème gialla custard flavor, which was at the time regarded as the best in Turin, supposedly contributed to the business's rapid growth.
At the end of the Second World War – during which Gabriello fought alongside the partisans (he was the commander of the 77th Garibaldi Brigade in Italy and the Third International Brigade in Spain) – Gelati Cecchi made a giant leap towards industrialisation. The gelato parlour in Corso Palestro was no longer big enough for its founder, who wished to distribute his products beyond the borders of Turin. New machines and technologies became available, hence the first production plant in Via Abate Chanoux was set up: an establishment that initially employed 40 people. Gelati Cecchi produced gelato lollies, cones, sandwiches and tubs. The workshop had modern pasteurising and freezing equipment supplied by Cecchi's friends, Bruto and Poerio Carpigiani. A sales network of entrepreneurs was set up, selling and delivering gelato throughout the regions of Piedmont and Liguria. The increase in production was supported by Cecchi's first simple promotional efforts.
In the Sixties, Gabriello Cecchi streamlined the company's structure and focused on industry. He opened a new 3,000-metre production plant in Vinovo. His son Raimondo, [4] who had recently graduated from law school, was now helping him. Gelati Cecchi grew until it employed 300 people and had a network of 120 agents who supplied as many as 1,500 points of sale, expanding to cover the whole of northern Italy and part of the French Riviera. The brand was now a market leader, and its marketing efforts attempted to find an image that would be more recognizable and up-to-date. This was how Cecchino, the cartoon that helped enliven the company's message, came about. Cecchino decorated the fridges and enamel boards displayed at the entrance to the shops the company supplied and, next to him, gelati that had now been given their own names: Capriccio, Canestrino, Secchiello, Mattonella, Graziella, Nobilino, Parigina, Canguro and Mela Cha Cha Cha. The company's communication strategy featured sports, and linked its name to Pallacanestro Biella, [5] which competed in the A1 league and had players such as Rudy Bennett [6] and Charlie Caglieris. [7] Gabriello became one of the ten biggest Italian gelato companies [8] and joined other prominent gelato companies in setting up a trade association that was presided over by Raimondo Cecchi for two years. At the height of its success in the early 1970s, Gelati Cecchi was acquired by the Barilla Group through its subsidiary, Tanara, only to become part of the Italgel SME Group, alongside Motta and Alemagna.
Gabriello Cecchi became manager of the Italgel Group dealing with research and development. At the beginning of the 1980s, a new brand was founded in gourmet cuisine which immediately met with the public's approval: Antica Gelateria del Corso. The Knight has followed the development of the project step by step bringing forth unforgettable products such as the ice cream coconut, the gelato lemon and the tartufo (truffle).
In 1993, the Italgel group was sold for 475 billion lire to the Swiss multinational food corporation, Nestlé. The Cecchi family left the gelato business, with the exception of Silvano Moschini, [9] the brother of Luisa Cecchi, who kept the family tradition alive in his traditional gelato parlour in Via Nizza.
Stefano Gabriello Cecchi – Raimondo's [10] son and Gabriello's grandson, the founder of a record company, a creator of luxury brands and a global marketing and communication consultant – decided to revive Gelati Cecchi using his grandfather's formulas. [11] [12]
Ternana Calcio, commonly referred to as Ternana, is an Italian football club based in Terni, Umbria.
Mario Corso was an Italian football player and coach. A famed and dynamic left winger, he was regarded as one of the greatest Italian players in his position, earning the nicknames "Mandrake" and "God's Left Foot", due to his skills, free kick technique and crossing ability.
Vittorio Valletta was an Italian industrialist and president of Fiat S.p.A. from 1946 to 1966.
Cereseto is a comune (municipality) in the Province of Alessandria in the Italian region Piedmont.
Elvis Abbruscato is an Italian former professional footballer who played as a forward; he was a youth coach at Arezzo as of 2016–17 season.
Aldo Brovarone was an Italian automobile designer and the chief stylist with Carrozzeria Pininfarina (1974-1988) – widely known for a prominent range of work including the Dino 206 GT, Lancia Gamma Coupé and the Peugeot 504 (sedan).
Turin is a city and an important business and cultural centre in Northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital from 1861 to 1865. The city is mainly on the western bank of the Po River, below its Susa Valley, and is surrounded by the western Alpine arch and Superga hill. The population of the city proper is 847,287, while the population of the urban area is estimated by Eurostat to be 1.7 million inhabitants. The Turin metropolitan area is estimated by the OECD to have a population of 2.2 million.
Marco Salvador was an Italian writer and historian.
The Mechanized Brigade "Goito" was a mechanized brigade of the Italian Army. Its core units were mechanized Bersaglieri battalions. The brigade's headquarters was in the city of Milan. The brigade's name was chosen in memory of the First Italian War of Independence Battle of Goito, where the Bersaglieri corps had its baptism of fire.
The Motorized Brigade "Cremona" was an infantry brigade of the Italian Army. The brigade's headquarters was in the city of Turin. The brigade carried on the name and traditions of the 44th Infantry Division "Cremona".
Osvaldo Coluccino is an Italian composer and poet.
Stefano Cecchi is a record producer and entrepreneur.
Events during the year 2017 in Italy.
Sir Gabriello Cecchi was an Italian entrepreneur in the gelato industry. He learned trade from his father Raimondo and went on to improve it in France. He created the Gelati Cecchi brand in 1936 and founded Cecchi Industries after the war. He managed the company until 1973 when he sold the company to the Italian group Barilla. After its sale, he remained Honorary chairman and Director of the Italian group and Motta-Nestlé up until the 1990s. The brand was relaunched by his grandson, Stefano Cecchi.
Pietro Fenoglio was an Italian architect and engineer, considered one of the most important pioneers of Art Nouveau in Italy.
Amyntor Flaminio Claudio Galli (Amintore Galli) (1845–1919) was an Italian composer, musicologist, and journalist.
Libero Lolli stadium is a sport facility in Mirandola, in the province of Modena, Italy.
Events during the year 2023 in Italy.
Mario Sconcerti was an Italian sports journalist and writer.
