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Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
Text mining, also referred to as text data mining, similar to text analytics, is the process of deriving high-quality information from text. It involves "the discovery by computer of new, previously unknown information, by automatically extracting information from different written resources." Written resources may include websites, books, emails, reviews, and articles. High-quality information is typically obtained by devising patterns and trends by means such as statistical pattern learning. According to Hotho et al. (2005) we can differ three different perspectives of text mining: information extraction, data mining, and a KDD process. Text mining usually involves the process of structuring the input text, deriving patterns within the structured data, and finally evaluation and interpretation of the output. 'High quality' in text mining usually refers to some combination of relevance, novelty, and interest. Typical text mining tasks include text categorization, text clustering, concept/entity extraction, production of granular taxonomies, sentiment analysis, document summarization, and entity relation modeling.
Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns towards effective decision-making. It can be valuable in areas rich with recorded information; analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.
Enterprise feedback management (EFM) is a system of processes and software that enables organizations to centrally manage deployment of surveys while dispersing authoring and analysis throughout an organization. EFM systems typically provide different roles and permission levels for different types of users, such as novice survey authors, professional survey authors, survey reporters and translators. EFM can help an organization establish a dialogue with employees, partners, and customers regarding key issues and concerns and potentially make customer-specific real time interventions. EFM consists of data collection, analysis and reporting.
Social media measurement and social media analytics or social listening is a way of computing popularity of a brand or company by extracting information from social media channels, such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards and user-generated content from time to time. In other words, this is the way to caliber success of social media marketing strategies used by a company or a brand. It is also used by companies to gauge current trends in the industry. The process first gathers data from different websites and then performs analysis based on different metrics like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative emotions about the brand.
Splunk Inc. is an American technology company based in San Francisco, California, that produces software for searching, monitoring, and analyzing machine-generated data via a Web-style interface.
Networked Insights Inc. is an analytics software company headquartered in Chicago, IL with additional offices in New York City and Madison. Founded in 2006 by entrepreneur Dan Neely, the company aims to help its customers make marketing and advertising more effective by capturing and analyzing social media conversations from blogs, internet forums, microblogs like Twitter and social networks like Facebook.
idio Ltd. is an enterprise software company that produces and implements products for brands and publishers. To do so, idio uses its cloud-hosted platform, which incorporates modules for large-scale content aggregation and structuring, content analytics, multi-channel marketing automation, and customer insight generation. idio has offices in London and Exeter in the UK.
The fields of marketing and artificial intelligence converge in systems which assist in areas such as market forecasting, and automation of processes and decision making, along with increased efficiency of tasks which would usually be performed by humans. The science behind these systems can be explained through neural networks and expert systems, computer programs that process input and provide valuable output for marketers.
Brandwatch is a digital consumer intelligence company headquartered in Brighton, England. Brandwatch sells six different products: Consumer Research, Audiences, Vizia, Qriously, Reviews and BuzzSumo. Brandwatch Consumer Research is a "self-serve application" or software as a service, which archives social media data in order to provide companies with information and the means to track specific segments to analyse their brands' online presence.
Socialbakers is a global AI-powered social media marketing company offering a marketing software-as-a-service platform called the Socialbakers Suite. It is used by brands like McDonald's, L'Oreal and Desigual for social media marketing on Facebook, Instagram, Twitter, YouTube, LinkedIn, Google+, VK, and Pinterest.
Viralheat was a subscription-based software service for social media management that helps clients monitor and analyze consumer-created content. It was first released in beta in May 2009. Viralheat raised $75,000 in seed capital in December 2009 and $4.25 million of venture capital from the Mayfield Fund in 2011.
Topsy Labs was a social search and analytics company based in San Francisco, California. The company was a certified Twitter partner and maintained a comprehensive index of tweets, numbering in the hundreds of billions, dating back to Twitter's inception in 2006.
Bottlenose.com, also known as Bottlenose, is an enterprise trend intelligence company that analyzes big data and business data to detect trends for brands. It helps Fortune 500 enterprises discover and track emerging trends that affect their brands. The company uses natural language processing, sentiment analysis, statistical algorithms, data mining and machine learning heuristics to determine trends, and has a search engine that gathers information from social networks. KPMG Capital has invested a "substantial amount" in the company.
Sprinklr is an American software company based in New York City that develops a SaaS customer experience management (CXM) platform. The company's software, also called Sprinklr, combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring.
Social media mining is the process of obtaining big data from user-generated content on social media sites and mobile apps in order to extract patterns, form conclusions about users, and act upon the information, often for the purpose of advertising to users or conducting research. The term is an analogy to the resource extraction process of mining for rare minerals. Resource extraction mining requires mining companies to shift through vast quantities of raw ore to find the precious minerals; likewise, social media mining requires human data analysts and automated software programs to shift through massive amounts of raw social media data in order to discern patterns and trends relating to social media usage, online behaviours, sharing of content, connections between individuals, online buying behaviour, and more. These patterns and trends are of interest to companies, governments and not-for-profit organizations, as these organizations can use these patterns and trends to design their strategies or introduce new programs, new products, processes or services.
Social media analytics is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn and Twitter. It is commonly used by marketers to track online conversations about products and companies. One author defined it as "the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making."
Zignal Labs is a SaaS-based media intelligence software service company that serves marketing and public relations departments. It was founded in 2011 and is headquartered in San Francisco.
Data driven marketing is a process by which marketers gain insights and trends based on in-depth analysis informed by numbers. Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors. This involves understanding data already present, data that can be acquired, and how to organize, analyze, and apply that data to better marketing efforts. The intended goal is generally to enhance and personalize the customer experience. The market research allows for a comprehensive study of preferences.
References
- 1 2 "A new way to Measure TV Ratings". video.foxbusiness.com. March 2, 2011. Retrieved August 15, 2011.
- ↑ "What we Do". generalsentiment.com. Archived from the original on August 2, 2011. Retrieved August 15, 2011.
- ↑ "General Sentiment, once an up-and-coming tech company, shuts operation". Newsday. July 2, 2015.
- ↑ "Hey Google: It's Not Your Sentiment Analytics!". semanticweb.com. December 22, 2010. Retrieved August 15, 2011.
- ↑ "Placing Value on Online Media Buzz". socialmediatoday.com. February 7, 2011. Archived from the original on September 5, 2011. Retrieved August 15, 2011.
- ↑ "New York-based General Sentiment scours websites to track brand names and analyze exposure". Dolan Media. May 28, 2010. Retrieved August 15, 2011.
- ↑ "Companies Waking to Need to Monitor Social Media "Apple tops Google for media impact in Q2, BP biggest loser". techjournalsouth.com. July 21, 2010. Archived from the original on August 6, 2011. Retrieved August 15, 2011.
- ↑ "Idol Chatter: American Idol Finale Begins Tonight". Fox Business Charlotte. May 20, 2011. Retrieved August 15, 2011.
- ↑ "Brand Perception is Everything". 1to1media.com. January 26, 2011. Retrieved August 15, 2011.
- ↑ "Brands With Most Online Impact: Apple and Google". marketingprofs.com. February 4, 2011. Retrieved August 15, 2011.