Geniusmatcher

Last updated
MAlly
Developer Geniusmatcher LTD
Preview release
0.73 (beta) (iOS);
0.53 (beta) (Android); / May 6, 2014
Operating system Android, iOS, Windows
Type Indoor Positioning System
License Commercial proprietary software
Website www.geniusmatcher.com   OOjs UI icon edit-ltr-progressive.svg

Geniusmatcher is an Israeli company [1] based in Haifa, founded in 2012 by Frida Issa [2] [3] and Pablo Garcia-Morato Fernandez-Baillo. They created a patented platform combining computer vision and 3D technology to create a hardware-free solution for mapping, positioning, and navigating in any indoor location. Their first product for shopping centers, MALLY (My Mall in Hebrew מולי), has interactive 3D maps that tell the visitors where they are standing and what is around them. It also shows how to get to each spot and who is there to share their experience with. The platform has content and notification support, with 2D to 3D automatic conversion, managed in the cloud and displayable on all mobile devices.

In February 2014, the company joined Wayra,⁣ [4] [5] the Telefonica global accelerator and opened offices in London and Madrid (managed by Jorge García-Morato - Geniusmatcher's COO).

Content

The content is published by the platform's customers, initially shopping centers. They can access a CMS where they can both create the 3D maps automatically by scanning 2D plans (PNG, JPEG, PDF) and they can create and assign all the content to be displayed (shops info, offers, events, etc.).

References

  1. ↑ "Lost in the shopping mall? Israeli innovators map future of indoor GPS". jpost.com. 17 September 2013.
  2. ↑ "Find your way around the mall with Mally". calcalist.co.il. December 2013.
  3. ↑ "אומת הסטארט־אפ". calcalist.co.il.
  4. ↑ "Meet The 13 Startups Wayra U.K. Is Accelerating In 2014". TechCrunch . 17 January 2014.
  5. ↑ "למרות השפע בארץ: לבחור דווקא באקסלרטור מחו"ל". startisrael.co.il.[ permanent dead link ]
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