GeoOp

Last updated

Geo Limited (formerly GeoOp Limited)
Company type Public (NZX: GEO)
IndustryTechnology
Founded2009
FounderNicholas Bartlett, Benjamin Goudie-Park, Simon Fraser, Brendan Cervin
Headquarters
Sydney
,
Australia
Areas served
Australia, NZ, UK, USA, Global
Key people
Chairman - Roger Sharp,
CEO - Tim Molloy,
CFO - Peter Hynd,
CRO - Scott Player,
CTO - Minas Kamel,
ProductsGeoNext
GeoOp
OwnerPublic listing company (NZX)
Number of employees
40+
Website www.geoworkforcesolutions.com

Geo Limited (formerly GeoOp Limited) is a publicly listed company in New Zealand.

Contents

GEO provides cloud-based business productivity software and applications for trade, field and home services business - companies that have mobile workforces.

Products

Geo operates two products:

1. GeoNext: In 2019, Geo launched GeoNext, its next generation platform and app, designed with a more modern interface and ease of use.
2. GeoOp: Its traditional product that it has been operating since launch.[ citation needed ]

Geo has over 15,000 customers that use their products to help manage their business.[ citation needed ]

Both products focus on helping trade, home and field service business owners. Functionality includes quoting, job management, Staff management and timesheets, invoicing and payments.[ citation needed ]

History

GeoOp was founded in Auckland, New Zealand in 2009 by Nicholas Bartlett, Benjamin Goudie-Park, Simon Fraser, and Brendan Cervin. [1] In 2010, the company opened an additional office in Melbourne, Australia.[ citation needed ]

In 2011, GEO was awarded the Consensus Software Award for being the most innovative software product in Australia and New Zealand. [2]

In early 2013, Leanne Graham, the former Country Manager of New Zealand-based accounting software company Xero, became GeoOp's new CEO. [3] By mid 2013, GeoOp successfully raised 10 million in private funding. [4] In the following October, GeoOp listed on the small-cap NZAX, becoming a public listed company. [5]

In September 2014, Graham stood down as CEO to become an 'executive strategic adviser' to the company in the USA. The news was followed by an 11% drop in the share price. [6] Anna Cicognani became acting CEO in February 2015. [7]

Geo completed a $2.4m NZD capital raise in August 2015, to pursue growth opportunities in Australia. [8]

In January 2015, GeoOp announced a distribution agreement with MyCloudCure for the United States and Canada. [9]

In Feb 2020 Tim Molloy was appointed CEO.[ citation needed ]

In Nov 2020, Geo announced a capital raise of up to $2m. It was announced that "proceeds from the Raise are intended to be used for general working capital purposes as the Company accelerates its customer acquisition activity." [10]

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References

  1. ↑ Chris, Keall. http://www.nbr.co.nz/article/geoop-follows-xeros-footsteps-141790 Archived 22 February 2014 at the Wayback Machine "GeoOp Follows Xeros Footsteps"], National Business Review , New Zealand, 21 June 2013.
  2. ↑ Goh, Esther. http://www.idealog.co.nz/news/2011/11/geoop-flies-winning-kiwi-flag-aussie-tech-awards "GeoOP flies winning Kiwi flag at tech innovation awards"], "Idealog", Auckand, 15 November 2011.
  3. ↑ Fairfax. http://tvnz.co.nz/business-news/geoop-aims-junior-nzax-listing-5542018"GeoOp aims for junior NZAX listing"], "TVNZ", New Zealand, 23 August 2013.
  4. ↑ Pullar-Strecker, Tom. http://www.stuff.co.nz/business/industries/9295193/Big-demand-for-GeoOp-capital-raising" Big Demand for GeoOp capital raising]", "Fairfax New Zealand", New Zealand, 17 October 2013.
  5. ↑ NZX. https://www.nzx.com/companies/GEO/announcements/243106 "GEO announcements"], "NZX", Wellington, 31 October 2013.
  6. ↑ "GeoOp CEO Leanne Graham steps down to take US executive role with company, shares drop". The National Business Review. 23 September 2014. Retrieved 31 December 2015.
  7. ↑ "GeoOp appoints Anna Cicognani as acting head after incoming Ben Foote resigns". The National Business Review. 24 February 2015. Retrieved 31 December 2015.
  8. ↑ "GeoOp to raise $2.4m in private placement to fund Australian growth, SPP to follow". The National Business Review. 24 August 2015. Retrieved 31 December 2015.
  9. ↑ "GeoOP Limited". www.nzx.com. Retrieved 18 January 2016.
  10. ↑ "Capital Raise". www.nzx.com. Retrieved 5 November 2020.
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