Dr Geoffrey Alexander Moore | |
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| Born | July 31, 1946 [1] Portland, Oregon, U.S. |
| Occupation(s) | Author, professional speaker, consultant, management expert |
| Spouse | Marie Moore (m. 1968) |
Geoffrey Moore (born 1946) is an American organizational theorist, management consultant and author, [2] known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers . [3]
Moore received a bachelor's degree in American literature from Stanford University (1967) and a doctorate in English literature from the University of Washington (1974). [4] [5]
Moore began his professional life as an English professor at Olivet College in Michigan. He later moved his family to California and accepted a position as a corporate trainer [3] and executive assistant at a technology company.
Prior to working with the McKenna Group, Moore was a sales and marketing executive at Rand Information Systems, Enhansys, and Mitem. [4] He heads his own consulting firm, Geoffrey Moore Consulting, [6] and is a venture partner with Mohr Davidow Ventures and Wildcat Venture Partners as well as managing director at Geoffrey Moore Consulting. [6]