Geoffrey Moore

Last updated

Dr Geoffrey Alexander Moore
Geoffrey Moore at OSBC.jpg
Born (1946-07-31) July 31, 1946 (age 79) [1]
Occupation(s)Author, professional speaker, consultant, management expert
Spouse
Marie Moore
(m. 1968)
[1]

Geoffrey Moore (born 1946) is an American organizational theorist, management consultant and author, [2] known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers . [3]

Contents

Biography

Moore received a bachelor's degree in American literature from Stanford University (1967) and a doctorate in English literature from the University of Washington (1974). [4] [5]

Moore began his professional life as an English professor at Olivet College in Michigan. He later moved his family to California and accepted a position as a corporate trainer [3] and executive assistant at a technology company.

Prior to working with the McKenna Group, Moore was a sales and marketing executive at Rand Information Systems, Enhansys, and Mitem. [4] He heads his own consulting firm, Geoffrey Moore Consulting, [6] and is a venture partner with Mohr Davidow Ventures and Wildcat Venture Partners as well as managing director at Geoffrey Moore Consulting. [6]

Books

References