Baron George Wrangell | |
|---|---|
 Wrangell's first appearance as The Man in the Hathaway Shirt, 1951 | |
| Born | September 1, 1903 |
| Died | June 8, 1969 |
| Cause of death | Heart attack |
| Occupation | Advertising model |
| Family | Wrangel family |
Baron George Wrangell (September 1, 1903, Russian Empire - June 8, 1969, New York City) was a Russian-American advertising model, noted as originating the role of "The Man in the Hathaway Shirt" in a long-running advertising campaign, one of America's most recognizable. [1]
Wrangell was a Baltic German baron, a member of the noble Wrangel family, and a White Russian émigré after the fall of the Russian Empire. His parents were general Baron Nikolai Alexandrovitch Von Wrangel of Terpelitzy 1869-1927 and Maria Vladmirovna. From 1916 his step mother Baroness Elizabeth Hoyningen-Huene. He was the nephew of Pyotr Wrangel, last commander of the white forces in the Russian south. He had two brothers, Vladimir and Nikolaus. He had three sisters, Maria,Vera, and Xenia. [2] [3]
Wrangle settled in New York, where he served as a society columnist for the New York Journal-American. [4]
Wrangle's "Man in the Hathway Shirt" character, who always sported an eyepatch, was created in 1951 by David Oglivy. [2] Ogilvy explained that the eyepatch was intended to turn the image from an ordinary product photo shoot into a story, leading readers to wonder who the man was and how he lost an eye, [5] drawing the reader into the rest of the story: [6] the typical Oglivy extensive ad copy. Oglivy, inspired by a photo of Ambassador Lewis Douglas, [2] [7] by serendipitous chance saw a pirate costume eyepatch in a store on the way to the first shoot, and elected to have Wrangell wear it for the ad. [8] [9] (Wrangell himself had full vision in both eyes.)
The eyepatch – never explained – gave Wrangell's character an air of mystery, allure, and intrigue. Wrangell's character – a worldly, distinguished-looking gentleman – displayed an aristocratic aura, and was shown in settings typical of a debonair man of leisure: composing music, playing chess, drinking wine, stepping off a plane, playing the cello, sailing, fencing, buying a Renoir, and so forth. [1] [5] [10] [6] [9] [11]
The campaign debuted in the September 22, 1951 issue [7] of the literary, upmarket The New Yorker [9] and ran into the 1980s. [1] Wrangell himself retired in 1961, and was replaced by other models.
The campaign was very successful, boosting the Hathaway shirt company's profile and sales to a considerable degree (sales increased more than 65% over the next four years) [12] and influenced the future direction of the advertising industry itself and made Oglivy's reputation. [12] [5] [10] [8]
Wrangell is a borough in Alaska, United States. As of the 2020 census the population was 2,127, down from 2,369 in 2010.
An eyepatch is a small patch that is worn in front of one eye. It may be a cloth patch attached around the head by an elastic band or by a string, an adhesive bandage, or a plastic device which is clipped to a pair of glasses. It is often worn by people to cover a lost, infected, or injured eye, but it also has a therapeutic use in children for the treatment of amblyopia. Eyepatches used to block light while sleeping are referred to as a sleep mask.
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill & Knowlton, Mindshare, Ogilvy, Wavemaker, and VML. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.
The Wrangel family is a Baltic German noble family with branches in several countries. Members of the family have also been part of the Swedish, Russian, Spanish, and Prussian nobility.
Baron Pyotr Nikolayevich Wrangel, also known by his nickname the Black Baron, was a Russian military officer of Baltic German origin in the Imperial Russian Army. During the final phase of the Russian Civil War, he was commanding general of the anti-Bolshevik White Army in Southern Russia.
Wrangell–St. Elias National Park and Preserve is a United States national park and preserve in south central Alaska. The park, the largest in the United States, covers the Wrangell Mountains and a large portion of the Saint Elias Mountains, which include most of the highest peaks in the United States and Canada, yet are within 10 miles (16 km) of tidewater, one of the highest reliefs in the world. The park's high point is Mount Saint Elias at 18,008 feet (5,489 m), the second tallest mountain in both the United States and Canada. The park has been shaped by the competing forces of volcanism and glaciation, with its tall mountains uplifted by plate tectonics. Mount Wrangell and Mount Churchill are among major volcanos in these ranges. The park's glacial features include Malaspina Glacier, the largest piedmont glacier in North America, Hubbard Glacier, the longest tidewater glacier in Alaska, and Nabesna Glacier, the world's longest valley glacier. The Bagley Icefield covers much of the park's interior, which includes 60% of the permanently ice-covered terrain in Alaska. At the center of the park and preserve, the boomtown of Kennecott exploited one of the world's richest deposits of copper from 1903 to 1938. The abandoned mine buildings and mills comprise a National Historic Landmark district.
Baron Ferdinand Friedrich Georg Ludwig von Wrangel was a Russia German explorer and officer in the Imperial Russian Navy, Honorable Member of the Saint Petersburg Academy of Sciences, and a founder of the Russian Geographic Society. He is best known as the chief manager of the Russian-American Company and governor of the Russian settlements in present-day Alaska.
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Mount Wrangell, is a massive shield volcano located in Wrangell-St. Elias National Park and Preserve in southeastern Alaska, United States. The shield rises over 12,000 feet (3,700 m) above the Copper River to its southwest. Its volume is over 220 cubic miles (920 km3), making it more than twice as massive as Mount Shasta in California, the largest stratovolcano by volume in the Cascades. It is part of the Wrangell Mountains as well as the Wrangell Volcanic Field, which extends for more than 250 kilometers (160 mi) across Southcentral Alaska into the Yukon Territory in Canada, and has an eruptive history spanning the time from Pleistocene to Holocene.
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Wrangel Island is an island of the Chukotka Autonomous Okrug, Russia. It is the 92nd largest island in the world and roughly the size of Crete. Located in the Arctic Ocean between the Chukchi Sea and East Siberian Sea, the island lies astride the 180th meridian. The International Date Line is therefore displaced eastwards at this latitude to keep the island, as well as the Chukchi Peninsula on the Russian mainland, on the same day as the rest of Russia. The closest land to Wrangel Island is the tiny and rocky Herald Island located 60 kilometres to the east. Its straddling the 180th meridian makes its north shore at that point both the northeasternmost and northwesternmost point of land in the world by strict longitude; using the International Date Line instead those respective points become Herald Island and Alaska's Cape Lisburne.
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The Most Interesting Man in the World was an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements began appearing in the United States in 2006 and became a popular Internet meme. The campaign ended in 2018.
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Baroness Elizabeth Hoyningen-Huene was American-born, raised in the court of Saint Petersburg and became a Lady-in-waiting of the Imperial Court of Russia. A Paris fashion designer known as Madame Yteb in the 1920s and 1930s. Through her marriages, she was known as Baroness Elizabeth Wrangel and later Mrs. Elizabeth Buzzard. She was widely known as "Betty".