Geoscape Europe

Last updated

Geoscape Europe provides actionable business and geographic marketing intelligence via data, technology and analytical services to help multinationals access high-growth opportunities. Geoscape Europe BV is headquartered in Amsterdam, the Netherlands and is an affiliate of Geoscape in the U.S., based in Miami, FL. Geoscape has developed the Geoscape Intelligence System (GIS) a web-based marketing intelligence platform offered as software as service (SaaS).

Contents

History

Geoscape International, Inc. was founded in 1995 by César M Melgoza with an emphasis on international and Latin American markets. In 2001, Geoscape began focusing more intently on the multicultural American business environment [1] [2] and in June 2007 engaged the investment firm Goldman Sachs. [3] Geoscape serves clients nationwide from offices in Miami and employees distributed throughout the U.S. Geoscape Europe BV was founded in 2002 and is based in Amsterdam and serves the EMEA and Pacific rim markets.

Operations

In addition to the Geoscape Intelligence System, [4] Geoscape’s principal lines of business are Worldwide Market Data & Map sales and consultancy services. The company provides retailers and other multinationals with marketing information & services to support business strategy to focus on growth opportunities. The company makes micro-level portraits of the market potential by region, neighbourhood or by store location. This information can be used for: benchmarking, predictive modelling, customer profiling, retail network planning, category/brand management, distribution logistics, advertising, direct marketing and database marketing.

Related Research Articles

Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.

<span class="mw-page-title-main">Investment banking</span> Type of financial services company

Investment banking pertains to certain activities of a financial services company or a corporate division that consist in advisory-based financial transactions on behalf of individuals, corporations, and governments. Traditionally associated with corporate finance, such a bank might assist in raising financial capital by underwriting or acting as the client's agent in the issuance of debt or equity securities. An investment bank may also assist companies involved in mergers and acquisitions (M&A) and provide ancillary services such as market making, trading of derivatives and equity securities, FICC services or research. Most investment banks maintain prime brokerage and asset management departments in conjunction with their investment research businesses. As an industry, it is broken up into the Bulge Bracket, Middle Market, and boutique market.

Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

<span class="mw-page-title-main">Goldman Sachs</span> American investment bank

The Goldman Sachs Group, Inc. is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered in Lower Manhattan in New York City, with regional headquarters in many international financial centers. Goldman Sachs is the second largest investment bank in the world by revenue and is ranked 55th on the Fortune 500 list of the largest United States corporations by total revenue. It is considered a systemically important financial institution by the Financial Stability Board.

<span class="mw-page-title-main">BRIC</span> Group of four emerging national economies

BRIC is a grouping acronym referring to the developing countries of Brazil, Russia, India, and China, which are identified as rising economic powers. It is typically rendered as "the BRIC", "the BRIC countries", "the BRIC economies", or alternatively as the "Big Four". The term was coined by economist Jim O'Neill in 2001 as an acronym for the four countries he identified as being at a similar stage of newly advanced economic development.

International business refers to the trade of goods, services, technology, capital and/or knowledge across national borders and at a global or transnational scale.

<span class="mw-page-title-main">Oaktree Capital Management</span> American global asset management firm

Oaktree Capital Management is an American global asset management firm specializing in alternative investment strategies. As of March 31, 2022, the company managed $164 billion for its clientele.

NYSE Euronext, Inc. was a transatlantic multinational financial services corporation that operated multiple securities exchanges, including the New York Stock Exchange, Euronext and NYSE Arca. NYSE merged with Archipelago Holdings on March 7, 2006, forming NYSE Group, Inc. On April 4, 2007, NYSE Group, Inc. merged with Euronext N.V. to form the first global equities exchange, with its headquarters in Lower Manhattan. The corporation was then acquired by Intercontinental Exchange, which subsequently spun off Euronext.

World Online (WOL) was a European Internet Service Provider (ISP) which came to prominence in the late 1990s dotcom boom.

<span class="mw-page-title-main">Mercuria</span> Multinational commodity trading company

Mercuria Energy Group Ltd is a Cypriot-domiciled Swiss multinational commodity trading company active in a wide spectrum of global energy markets including crude oil and refined petroleum products, natural gas, power, biodiesel, base metals and agricultural products. The company is one of the world's five largest independent energy traders and asset operators and is based in Geneva, Switzerland, with 37 additional offices worldwide. The group operates in 50 different countries.

<span class="mw-page-title-main">China International Capital Corporation</span> Chinese company

China International Capital Corporation Limited is a Chinese partially state-owned multinational investment management and financial services company. Founded in China in 1995, CICC provides investment banking, securities and investment management services to corporations, institutions and individuals worldwide.

Harvest Partners is a private equity firm focused on leveraged buyout and growth capital investments in middle market industrial, business services, consumer and retail companies.

<span class="mw-page-title-main">CIVETS</span> Group of six emerging-market countries

CIVETS is an acronym for six emerging market countries identified for their rapid economic development: Colombia, Indonesia, Vietnam, Egypt, Turkey, and South Africa. The term was coined in 2009 by Robert Ward of the Economist Intelligence Unit to describe nations demonstrating particularly strong growth potential. Common characteristics include "diverse and dynamic" economies, "young, growing population[s]", and "relatively sophisticated financial systems".

<span class="mw-page-title-main">Jeffrey Fox</span> American businessperson

Jeff Fox is an American businessperson who presently serves as the CEO and founder of Circumference Group, overseeing the firm’s management and business strategy.

<span class="mw-page-title-main">Peter L. Corsell</span> American technology entrepreneur and investor

Peter L. Corsell is an American technology entrepreneur and investor. A repeat entrepreneur in the sustainable energy industry, Corsell founded GridPoint in 2003, and Twenty First Century Utilities in 2015.

Global Trust Bank (India) (GTB) was founded on 21 October 1994 and commenced operations at Secunderabad. Its founders included Ramesh Gelli (its first Chairman), Sridar Subasri, and Jayant Madhob, among others. The bank introduced a number of technology-based innovations and responsive service.

<span class="mw-page-title-main">Fintech</span> Subset of technologies used in finance

Fintech, a portmanteau of "financial technology", refers to firms using new technology to compete with traditional financial methods in the delivery of financial services. Artificial intelligence, blockchain, cloud computing, and big data are regarded as the "ABCD" of fintech. The use of smartphones for mobile banking, investing, borrowing services, and cryptocurrency are examples of technologies designed to make financial services more accessible to the general public. Fintech companies consist of both startups and established financial institutions and technology companies trying to replace or enhance the usage of financial services provided by existing financial companies.

The New Mainstream is a book published in 2004 by HarperCollins and a phrase coined by author and journalist Guy Garcia describing the psycho-economic and social transformation driven by growing populations of Hispanics, African Americans, Asians, and other intercultural groups who merge and influence how Americans live, work, and buy.

<span class="mw-page-title-main">NN Investment Partners</span> Dutch Asset Management Firm

NN Investment Partners was a Netherlands-based asset manager, with headquarters in The Hague and offices in 15 countries in Europe, Asia and the Americas. The company was acquired by Goldman Sachs Asset Management, the asset management division of Goldman Sachs in April 2022.

<span class="mw-page-title-main">Conversica</span>

Conversica is a US-based cloud software technology company, headquartered in Silicon Valley, that provides AI-driven lead engagement software for marketing and sales organizations and a suite of Intelligent Virtual Assistants for businesses. Powered by Artificial Intelligence, the Intelligent Virtual Assistants (IVA) interact with leads and customers in a human-like way. The IVA software interacts over email and SMS text messages and supports the following languages: English, French, German, Spanish, Portuguese, and Japanese.

References

  1. Elaine Pofeldt (31 May 2014). "Grow Your Business By Reaching Hispanic Customers". Forbes. Retrieved 17 November 2014.
  2. "Number Of Hispanic-Owned Businesses Nearly Doubled Over The Last Decade". The Huffington Post. Retrieved 17 November 2014.
  3. "Goldman Sachs Urban Investment Group Announces Merger of Latin Force and Geoscape International - Business Wire". Businesswire.com. Retrieved 17 November 2014.
  4. "CNews:". CNews.ru. Archived from the original on 16 October 2014. Retrieved 17 November 2014.