Gerald Online

Last updated
Gerald Online
Industry Retail
Founded2003  OOjs UI icon edit-ltr-progressive.svg
Defunct2014 (2014)
Headquarters London, United Kingdom
Key people
 Gerald Ratner (CEO)
Products Jewellery
Website www.geraldonline.com

Gerald Online was an online jewellery retail store operated in collaboration with Gerald Ratner and a Mumbai-based jewellery exporter SB&T International Ltd. [1] [2]

Contents

History

In 1984, founder Gerald Ratner inherited his family business, Ratners. About 10 years later, Ratners was one of the biggest jewellers in the world. [3] However, due to several ill-advised jokes from Ratner during his 1991 speech to the Institute of Directors at the Royal Albert Hall, Ratners went into bankruptcy. [4]

In 2003, after rebranding Ratners as Signet Jewelers, Gerald Ratner founded the online business Gerald Online [5] in collaboration with SB&T. [6]

Gerald Online ceased trading around 2014.

Operation

Gerald Online presented itself as selling jewellery directly from its factory, claiming that this resulted in lower prices.

Gerald Ratner and SB&T entered the Indian market under the name Gerald Online India. [7]

References

  1. ↑ "SB&T-Ratner JV has designs on UK jewellery market". The Times Of India. Jul 8, 2003. Archived from the original on April 21, 2013.
  2. ↑ "SB&T Sets Up JV With UK's Gerald Ratner". 18 Apr 2013.
  3. ↑ Hattenstone, Simon (7 March 2009). "Ratner Effect". The Guardian. London.
  4. ↑ "'Doing a Ratner' and other famous gaffes". The Daily Telegraph . London. 22 December 2007. Retrieved 14 April 2010.
  5. ↑ "Watch out Ratners back".
  6. ↑ "A diamond geezer - again". The Guardian. London. 9 April 2006.
  7. ↑ "Gerald Ratner All set to enter India". Archived from the original on 2013-05-17.
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