Gisada

Last updated
Gisada Switzerland
Company typePrivate
Industry Fragrance
Founded2013
FoundersArben and Sadulla Ademi
Headquarters Winterthur, Switzerland
Area served
More than 75 countries
Number of employees
150-200 (2024)
Website Gisada

Gisada Switzerland is a Swiss fragrance company specializing in creating, producing, and distributing perfumes. It was founded in 2013 and is owned by Swiss Fragrance GmbH . The company operates in 75 countries through retailers, distributors, and online channels. [1] [2] [3]

History

Gisada Switzerland was founded by two brothers, Arben and Sadulla Ademi, in Winterthur, Switzerland, in 2013. [4] [5] In 2017, Gisada launched in Marionnaud, Switzerland, making its products available in 84 stores. By 2018, the brand had expanded in Switzerland with Uomo & Donna in 70 stores and increased its presence in Germany to 370 stores by September. [6] [7]

In October 2019, Gisada entered 200 stores in France through Marionnaud and continued its expansion in November by reaching 104 stores in the Netherlands with Douglas. [8] [9] In October 2020, Gisada launched in Marionnaud Austria, adding 88 stores, and introduced the Ambassador Perfume. Additionally, Gisada entered the United Arab Emirates market with Karji Stores, launching in 21 stores. [10] [11] [3]

In 2021, Gisada launched a new men's perfume, Ambassador Intense, created by Andreas Wilhelm. [12] [2] In 2022, Gisada launched another men's perfume, Ambassador Intense, and entered the travel retail sector with Dufry. [13]

In 2023, Gisada introduced the Titanium perfume and restyled its luxury line. [3] Also, the brand expanded its travel retail presence with Lagardère.

Among Gisada's brand ambassadors are Michele Morrone, an Italian actor and model, [14] Anthony Joshua, a British professional boxer, [15] and Jeremy Meeks, an American model. [16] [17] [18]

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References

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