Gisada

Last updated
Gisada Switzerland
Company typePrivate
Industry Fragrance
Founded2013
FoundersArben Ademi
Headquarters Winterthur, Switzerland
Area served
Over 81 countries
Number of employees
150-200 (2024)
Website Gisada

Gisada Switzerland is a Swiss fragrance company specializing in creating, producing, and distributing perfumes. It was founded in 2013 and is owned by Swiss Fragrance GmbH . The company operates in 81 countries through retailers, distributors, and online channels. [1] [2] [3]

History

Gisada Switzerland was founded by Arben Ademi, in Winterthur, Switzerland, in 2013. [4] [5] In 2017, Gisada launched in Marionnaud, Switzerland, making its products available in 84 stores. By 2018, the brand had expanded in Switzerland with Uomo & Donna in 70 stores and increased its presence in Germany to 370 stores by September. [6] [7]

In October 2019, Gisada entered 200 stores in France through Marionnaud and continued its expansion in November by reaching 104 stores in the Netherlands with Douglas. [8] [9] In October 2020, Gisada launched in Marionnaud Austria, adding 88 stores, and introduced the Ambassador Perfume. Additionally, Gisada entered the United Arab Emirates market with Karji Stores, launching in 21 stores. [10] [11] [3]

In 2021, Gisada launched a new men's perfume, Ambassador Intense, created by Andreas Wilhelm. [12] [2] In 2022, Gisada launched another men's perfume, Ambassador Intense, and entered the travel retail sector with Dufry. [13]

In 2023, Gisada introduced the Titanium perfume and restyled its luxury line. [3] Also, the brand expanded its travel retail presence with Lagardère.

Among Gisada's brand ambassadors are Michele Morrone, an Italian actor and model, [14] Anthony Joshua, a British professional boxer, [15] and Jeremy Meeks, an American model. [16] [17] [18]

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References

  1. ↑ "Gisada Switzerland-Personal Care Product Manufacturing". FlashIntel. Retrieved 2024-06-04.
  2. 1 2 Rey, Claudia (2023-10-13). "Der Punk unter den Parfümeuren provoziert die Industrie". Neue Zürcher Zeitung (in Swiss High German). ISSN   0376-6829 . Retrieved 2024-06-04.
  3. 1 2 3 Sayles, Jill (2023-05-03). "Gisada to debut at TFWA Asia Pacific with luxury fragrance portfolio". DFNI. Retrieved 2024-06-04.
  4. ↑ "Gisada perfumes, olfactory craftsmanship and precision". MANINTOWN. 2023-01-09. Retrieved 2024-06-04.
  5. ↑ "10 schöne Weihnachtsgeschenke aus der Schweiz". Schweizer Illustrierte (in Swiss High German). Retrieved 2024-06-04.
  6. ↑ "Scandinavian MIND | Gisada's Arben Ademi: The fragrance innovations to watch for 2024" . Retrieved 2024-06-04.
  7. ↑ Funke, Cordula; Unterberger, Nadja (2020-07-29). "Die besten neuen Düfte: So riecht der Sommer 2020". GQ Germany (in German). Retrieved 2024-06-04.
  8. ↑ "Cosa regalare per la Festa del papà? 15 idee per la cura del corpo, dai cofanetti beauty ai profumi". Style (in Italian). Retrieved 2024-06-04.
  9. ↑ Gaede, Isabell (2022-11-08). "Douglas Adventskalender 2022: Dieser Inhalt erwartet Sie". praxistipps.chip.de. Retrieved 2024-06-04.
  10. ↑ Graf, Beatrice (2020-12-08). "Die besten Geschenke für Papa – und Väter, die schon alles haben". Vogue Germany (in German). Retrieved 2024-06-04.
  11. ↑ "Gisada Switzerland underlines GTR aspirations with Singapore show debut". www.trbusiness.com. 2023-05-02. Retrieved 2024-06-04.
  12. ↑ Ruder, Malena (2019-09-27). "Düfte, die mit Muskat, Zimt und Co. perfekt in den Herbst passen". NZZ (in German). Retrieved 2024-06-04.
  13. ↑ "Regali di Natale, 6 cofanetti beauty per lui". la Repubblica (in Italian). 2022-11-17. Retrieved 2024-06-04.
  14. ↑ "100% DOUGLAS Parfümerie Gutschein | Rabattcodes Juni 2024". gutscheine.handelsblatt.com (in German). Retrieved 2024-06-04.
  15. ↑ "Beauty news: appuntamenti di maggio con bellezza, prevenzione e sostenibilità". Style (in Italian). Retrieved 2024-06-04.
  16. ↑ "Vom US-Knast auf Schweizer Plakate: Die unglaubliche Geschichte von Jeremy Meeks". Watson (in German). Retrieved 2024-06-04.
  17. ↑ Weichselbaum, Stefanie (2019-10-09). "Ex-Häftling und Model Jeremy Meeks in Wien: "Ich bereue nichts"". kurier.at (in German). Retrieved 2024-06-04.
  18. ↑ "Maak kennis met Gisada". Maak kennis met Gisada (in Dutch). Retrieved 2024-06-04.
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