Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 87 in the 2018 Fortune 500 list of the largest United States corporations by total revenue. Based on Interbrand's "best global brand" study of 2020, Coca-Cola was the world's sixth most valuable brand.
"I'd Like to Teach the World to Sing (In Perfect Harmony)" is a pop song that originated as "True Love and Apple Pie", by British hit songwriters Roger Cook and Roger Greenaway, and sung by Susan Shirley.
Unilever plc is a British multinational fast-moving consumer goods company founded on 2 September 1929 following the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie. It is headquartered in London.
Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom. It is produced globally by Nestlé, except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company.
The Coca-Cola Company is an American multinational corporation founded in 1892, best known as the producer of Coca-Cola. The drink industry company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes.
PG Tips is a brand of tea in the United Kingdom manufactured by Lipton Teas and Infusions.
Aero is an aerated chocolate bar manufactured by the Vevey-based company Nestlé. Originally produced by Rowntree's, Aero bars were introduced in 1935 to the North of England as the "new chocolate". By the end of that year, it had proved sufficiently popular with consumers that sales were extended throughout the United Kingdom.
Innocent Drinks is a British-based company that produces smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. Innocent is over 90% owned by The Coca-Cola Company.
Evoca Cola is a cola-flavoured carbonated soft drink. It is produced by Evoca Drinks, a London-based soft drinks company, and is sold in the United Kingdom, The Channel Islands, Europe and the Far East.
Blyk was an ad-supported mobile phone network that offered text messages and customer-to-customer calls, with a capped amount of usage being free of charge. It targeted young people and had offices in Finland, the Netherlands, the United Kingdom and in India.
Wunderman Thompson is a New York–based global marketing communications agency with 200 offices in 90 markets. It is part of international advertising group WPP Group. Wunderman Thompson was formed in 2018, when parent WPP merged agencies J. Walter Thompson and Wunderman. On October 17, 2023, WPP announced that Wunderman Thompson is being merged into VMLY&R.
Mother is an advertising agency with offices in London, New York, Los Angeles, Shanghai, Singapore and Berlin.
Mark Fitzloff is an American advertising creative director and the founder of the Opinionated advertising agency. He is most known for his work at Wieden+Kennedy on Nike and Coca-Cola, and for reviving Procter & Gamble's Old Spice brand. He is also the executive producer and screenwriter of Tempbot, Neill Blomkamp's cult short film.
Brandjacking is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person's or business's brand equity. The term combines the notions of 'branding' and 'hijacking', and has been used since at least 2007 when it appeared in Business Week referencing the term used in a publication by the firm MarkMonitor. The tactic is often associated with use of individual and corporate identities on social media or Web 2.0 sites, as described in Quentin Langley's 2014 book Brandjack, and may be used alongside more conventional (offline) campaign activities.
The Internet Advertising Bureau UK is the industry body for digital advertising in the United Kingdom, founded in 1997. It promotes a sustainable future for digital advertising and best practice for advertisers, agencies, and media owners. It is apparently related to the global Interactive Advertising Bureau.
Anthony Rushton is a British tech entrepreneur and the co-founder and chief executive officer of Telemetry, an online video advertising security and optimisation firm.
There have been more than 300 limited-edition seasonal and regional flavors of Kit Kat chocolate bars produced in Japan since 2000, many exclusive to the country. Nestlé, which operates the Kit Kat brand in Japan, reports that the brand overtook Meiji Chocolate as the top-selling confectionery in Japan from 2012 to 2014. The company's marketing campaign, which partnered with Japan Post to sell the bar in 20,000 post offices, won an award in 2010. The campaign encouraged associations of the product's name with the coincidental cognate Kitto Katsu (きっと勝つ), translated as "You will surely win", and could be mailed as a good luck charm for students ahead of university exams.
Keith Charles Frederick Weed is Unilever's former CMCO. He held this position from 2010 to 2019. Before this he was Unilever's head of global home care and hygiene.
Taboola is a public advertising company headquartered in New York City. The CEO of Taboola is Adam Singolda, who founded the company in 2007. It provides advertisements such as "Around the Web" and "Recommended For You" boxes at the bottom of many online news articles. These sponsored links on publishers' websites send readers to the websites of advertisers and other partners. These online thumbnail grid ads are also known as chumbox ads.
Neighbourly is a community impact and giving platform based in Bristol, UK. The platform hosts pages for upwards of 18,000 small charities and community organisations across the UK and Ireland, connecting them with businesses offering surplus food and products, volunteer time and financial donations.
