Career
In his teens, Graham began writing for his CEGEP and university student newspapers. In 1981, he was a co-founder and first managing editor of NOW, the alternative weekly newspaper in Toronto. Since then, Graham has worked as a technical writer, freelance magazine writer, marketing executive, and independent copywriter.
Graham is widely acknowledged as an expert in B2B white papers. He has been described as “the reigning guru of white papers” by author Peter Bowerman [5] and as "the leading expert in that field" by Canadian copywriter Steve Slaunwhite. [6] Graham has written white papers for Fortune 500 companies including 3M, Google, HP, Oracle and Verizon as well as many other smaller firms, and taught marketing writing at firms including Cisco, EA, Ericsson and Sprint. [7]
In 2013, Graham wrote a book, White Papers For Dummies, which has received more than 60 5-star reviews on Amazon. Reviewers have called it, “a must-read… an invaluable resource… a real treasure… terrific… outstanding… the best book of its kind… required reading… excellent in every way.” [8]
In his book and on his blog, Graham has defined the three most common types of white papers, what constitutes a white paper, and observed that white papers have become shorter and more colorful over the past 20 years. [9] Based on an analysis of his 300 white paper projects from 1997 through 2020, Graham has delineated the main reasons why white papers fail [10] or are less than effective. [11]
Graham believes that the white paper format will continue to evolve, but that their essential goals—to help a business person understand an issue, solve a problem, or make a decision—will continue to be fundamental to B2B content marketing for many years to come.
A book is a medium for recording information in the form of writing or images, typically composed of many pages bound together and protected by a cover. The technical term for this physical arrangement is codex. In the history of hand-held physical supports for extended written compositions or records, the codex replaces its predecessor, the scroll. A single sheet in a codex is a leaf and each side of a leaf is a page.
The Washington Post is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large national audience. Daily broadsheet editions are printed for D.C., Maryland, and Virginia.
A ghostwriter is hired to write literary or journalistic works, speeches, or other texts that are officially credited to another person as the author. Celebrities, executives, participants in timely news stories, and political leaders often hire ghostwriters to draft or edit autobiographies, memoirs, magazine articles, or other written material. Memoir ghostwriters often pride themselves in "disappearing" when impersonating others since such disappearance signals the quality of their craftsmanship. In music, ghostwriters are often used to write songs, lyrics, and instrumental pieces. Screenplay authors can also use ghostwriters to either edit or rewrite their scripts to improve them. Usually, there is a confidentiality clause in the contract between the ghostwriter and the credited author that obligates the former to remain anonymous. Sometimes the ghostwriter is acknowledged by the author or publisher for their writing services, euphemistically called a "researcher" or "research assistant", but often the ghostwriter is not credited.
A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. A white paper is the first document researchers should read to better understand a core concept or idea.
A technical writer is a professional information communicator whose task is to transfer information between two or more parties, through any medium that best facilitates the transfer and comprehension of the information. Technical writers research and create information through a variety of delivery media. Example types of information include online help, manuals, white papers, design specifications, project plans, and software test plans. With the rise of e-learning, technical writers are increasingly becoming involved with creating online training material.
Malcolm Timothy Gladwell is an English-born Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published seven books: The Tipping Point: How Little Things Can Make a Big Difference (2000); Blink: The Power of Thinking Without Thinking (2005); Outliers: The Story of Success (2008); What the Dog Saw: And Other Adventures (2009), a collection of his journalism; David and Goliath: Underdogs, Misfits, and the Art of Battling Giants (2013); Talking To Strangers: What We Should Know about the People We Don't Know (2019) and The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War (2021). His first five books were on The New York Times Best Seller list. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.
Quackwatch is a United States-based website, self-described as a "network of people" founded by Stephen Barrett, which aims to "combat health-related frauds, myths, fads, fallacies, and misconduct" and to focus on "quackery-related information that is difficult or impossible to get elsewhere". Since 1996 it has operated the alternative medicine watchdog website quackwatch.org, which advises the public on unproven or ineffective alternative medicine remedies. The site contains articles and other information criticizing many forms of alternative medicine.
An outline, also called a hierarchical outline, is a list arranged to show hierarchical relationships and is a type of tree structure. An outline is used to present the main points or topics (terms) of a given subject. Each item in an outline may be divided into additional sub-items. If an organizational level in an outline is to be sub-divided, it shall have at least two subcategories, as advised by major style manuals in current use. An outline may be used as a drafting tool of a document, or as a summary of the content of a document or of the knowledge in an entire field. It is not to be confused with the general context of the term "outline", which a summary or overview of a subject, presented verbally or written in prose. The outlines described in this article are lists, and come in several varieties.
Robert W. Bly is an American writer on the subjects of copywriting, freelance writing, and many other subjects from science and science fiction, to satire and small business. He is a copywriter.
Technical communication is used to convey scientific, engineering, or other technical information. Individuals in a variety of contexts and with varied professional credentials engage in technical communication. Some individuals are designated as technical communicators or technical writers. These individuals use a set of methods to research, document, and present technical processes or products. Technical communicators may put the information they capture into paper documents, web pages, computer-based training, digitally stored text, audio, video, and other media. The Society for Technical Communication defines the field as any form of communication that focuses on technical or specialized topics, communicates specifically by using technology, or provides instructions on how to do something. More succinctly, the Institute of Scientific and Technical Communicators defines technical communication as factual communication, usually about products and services. The European Association for Technical Communication briefly defines technical communication as "the process of defining, creating and delivering information products for the safe, efficient and effective use of products ".
Academic writing or scholarly writing is nonfiction produced as part of academic work, including reports on empirical fieldwork or research in facilities for the natural sciences or social sciences, monographs in which scholars analyze culture, propose new theories, or develop interpretations from archives, as well as undergraduate versions of all of these.
Racing Post is a British daily horse racing, greyhound racing and sports betting publisher which is published in print and digital formats. It is printed in tabloid format from Monday to Sunday. As of December 2008, it has an average daily circulation of 60,629 copies.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
A content designer is tasked with communicating information in the best way possible. An effective content designer is expected to be skilled in language(s), graphic design, and the technical requirements of front-end development. A content designer is an expert across various media, and is skilled in drafting compelling text, images, and videos.
A Website content writer or web content writer is a person who specializes in providing relevant content for websites. Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords aimed towards improving a website's SEO. A website content writer who also has knowledge of the SEO process is referred to as an SEO Content Writer.
Shelby Steele is an author, columnist, documentary film maker, and a Robert J. and Marion E. Oster Senior Fellow at Stanford University's Hoover Institution. He specializes in the study of race relations, multiculturalism, and affirmative action.
A review article is an article that summarizes the current state of understanding on a topic within a certain discipline. A review article is generally considered a secondary source since it may analyze and discuss the method and conclusions in previously published studies. It resembles a survey article or, in news publishing, overview article, which also surveys and summarizes previously published primary and secondary sources, instead of reporting new facts and results. Survey articles are however considered tertiary sources, since they do not provide additional analysis and synthesis of new conclusions. A review of such sources is often referred to as a tertiary review.
Ralph Keyes is an American author. His 16 books include Is There Life After High School?, The Courage to Write, and The Post-Truth Era. That 2004 book illustrated Keyes’s anticipation of social trends in his writing.
Social Media Examiner is a U.S.-based media company, founded by Michael Stelzner. It publishes online magazines, blogs and podcasts about how business people can use social networks, on SocialMediaExaminer.com. The online magazine publishes original research, has a weekly podcast show and oversees multiple communities for social media marketers.
Dazzled and Deceived: Mimicry and Camouflage is a 2009 book on camouflage and mimicry, in nature and military usage, by the science writer and journalist Peter Forbes. It covers the history of these topics from the 19th century onwards, describing the discoveries of Henry Walter Bates, Alfred Russel Wallace and Fritz Müller, especially their studies of butterflies in the Amazon. The narrative also covers 20th-century military camouflage, begun by the painter Abbot Thayer who advocated disruptive coloration and countershading and continued in the First World War by the zoologist John Graham Kerr and the marine artist Norman Wilkinson, who developed dazzle camouflage. In the Second World War, the leading expert was Hugh Cott, who advised the British army on camouflage in the Western Desert.
