Real-time video editing is a system of editing video where it takes no longer to render a video than the length of that video clip itself. Live video editing is where there are various cameras at various angles and position, capturing single or multiple subjects and the footage is routed through a vision mixing device and edited and transmitted in real-time.
The Naver Corporation is a South Korean internet conglomerate headquartered in Seongnam that operates the search engine Naver. Naver established itself as an early pioneer in the use of user-generated content through the creation of the online Q&A platform Knowledge iN. Naver also manages the video messenger SNOW, and group communication service BAND.
Justin Kan is an American internet entrepreneur and investor. He is the co-founder of live video platforms Justin.tv and Twitch, as well as the mobile social video application Socialcam. He is also the cofounder and former CEO of law-tech company Atrium.
Keek was a free online social networking service that allowed its users to upload video status updates, which were called "keeks". Users could post keeks to the Keek website using a webcam or via the Keek mobile apps for iPhone, Windows Phone, BlackBerry, or Android. Users could also reply back with text or video comments, known as "keekbacks", and share content to other major social media networks. There was also an embed option so users could embed their keeks into a blog or website.
Social television is the union of television and social media. Millions of people now share their TV experience with other viewers on social media such as Twitter and Facebook using smartphones and tablets. TV networks and rights holders are increasingly sharing video clips on social platforms to monetise engagement and drive tune-in.
Livestreaming, live-streaming, or live streaming is the streaming of video or audio in real time or near real time. It is often referred to simply as streaming, though recorded content, such as video-on-demand, vlogs, and YouTube videos, are streamed as well but not live.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
SoundCloud is a German audio streaming service owned and operated by SoundCloud Global Limited & Co. KG. The service enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming services in the world and is available in 190 countries and territories. The service has more than 76 million active monthly users and over 200 million audio tracks as of November 2021. SoundCloud offers both free and paid memberships on the platform, available for mobile, desktop and Xbox devices. SoundCloud has evolved from a traditional online streaming platform to an entertainment company.
Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. In a successful social video marketing campaign, the content, distribution strategy and consumer self-expression tools combine to allow an individual to “add their voice” or co-create value to a piece of content - then further disseminate it out to their social acquaintances. Social video typically benefits from a halo effect cast by the "influencers” of a given social grouping. Social video marketing draws on consumer-culture theory, economic theory, and social theory around the psychology of sharing. Social video marketing differs from social marketing, which has the intent of influencing behavior for a social good.
Social media and television have a number of connections and interrelationships that have led to the phenomenon of Social Television, which is an emerging communication digital technology that centers around real-time interactivity involving digital media displayed on television. The main idea behind Social Television is to make television consumption a more active content experience for audiences. In the 2010s, social media platforms and websites allow for television shows to be accessed online on a range of desktop and mobile computer devices, smartphones and smart TVs that are still evolving today in the 2020s. Alongside this, online users can use social media websites to share digital video clips or excerpts from TV shows with fellow fans or even share an entire show online. Many social media websites enable users to post online comments on the programs—both negative and positive—in a variety of ways. Viewers can actively participate while watching a TV program by posting comments online, and have their interactions viewed and responded to in real time by other viewers. Technologies such as smartphones, tablets, and laptop computers allow viewers to watch downloaded digital files of TV shows or "stream" digital files of TV shows on a range of devices, both in the home and while on the go. In the 2020s, many television producers and broadcasters encourage active social media participation by viewers by posting "hashtags" on the TV screen during shows; these hashtags enable viewers to post online comments about the show, which may either be read by other social media users, or even, in some cases, displayed on the screen during the show.
140 Proof is an advertising company that uses social data from many sources in targeting relevant ads based on consumers' interests as indicated by their social activity across networks.
Vine was an American short-form video hosting service where users could share six-second-long looping video clips. It was originally launched on January 24, 2013, by Vine Labs, Inc. Bought by Twitter, Inc. in 2012 before its launch, the service was shut down on January 17, 2017, and the app was discontinued a few months later.
Animoto is a cloud-based video creation service that produces video from photos, video clips, and music into video slideshows, and customized web-based presentations. Animoto is based in New York City with an office in San Francisco.
Whisper is a proprietary Android mobile app available without charge. It is a form of anonymous social media, allowing users to post and share photo and video messages anonymously, although this claim has been challenged with privacy concerns over Whisper's handling of user data. The postings, called "whispers", consist of text superimposed over an image, and the background imagery is either automatically retrieved from Whisper's search engine or uploaded by the user. The app, launched in March 2012, is the main product of the media company WhisperText LLC, which was co-founded by CEO Michael Heyward, the son of the entertainment executive Andy Heyward, and Brad Brooks, who is the CEO of mobile messaging service TigerText. Since 2015, the service has sought to become more of a brand advertising platform, with promotional partnerships with Netflix, NBCUniversal, Disney, HBO, and MTV. According to TechCrunch, as of March 2017, Whisper has a total of 17 billion monthly pageviews on its mobile and desktop websites, social channels and publisher network, with 250 million monthly users across 187 countries. It is owned by MediaLab. In October 2022, Whisper was removed from the Apple App Store, but has since returned.
Pheed was a mobile pay-per-view technology and social networking service founded by O.D. Kobo, Tony DeNiro, and Phil Haus. In March 2014, 18 months from launch, a subsidiary of América Móvil acquired the service for $40 million in cash and stock.
Twitter Amplify is a video advertising product that Twitter launched for media companies and consumer brands in May 2013. The product gives broadcasters the opportunity to publish real-time in-tweet video clips that are accompanied by pre-roll or post-roll advertisements. It is Twitter's major initiative in social television, designed to enhance the user experience with premium and timely TV highlights, enable broadcasters to reach new audiences and provide brands with a cross-platform tool for reaching the social conversation around major events.
Fuze is a cloud communications and collaboration software platform designed for the enterprise. Fuze was acquired by 8x8. The company is headquartered in Boston, Massachusetts.
Jukin Media, Inc. is an entertainment company that operates by identifying shareable or otherwise compelling user-generated videos, negotiating with the video owners, and then licensing the videos for third-party use and/or featuring the videos in its own productions. The company was founded in 2009 by Jonathan Skogmo, Aldo Carrascoso and Josh Entman and is headquartered in Los Angeles, California.
Kamcord was a social media platform where users post and interact through video content from their mobile devices. Kamcord has pioneered a new content format called "shots," short videos or stills of a user's phone screen annotated with facecam, voice commentary, text, highlighting/drawing, animations, and other tools.
Freestyle Capital is an early-stage venture capital firm based in San Francisco, California. General Partners Dave Samuel and Jenny Lefcourt are both entrepreneurs who entered venture capital after founding multiple companies. The firm was founded in 2009 and typically invests in 10-12 companies per year with an average investment between $1.5 million to $3 million. Previous investments include Intercom, Patreon, Narvar, Digit, Betterup, Airtable and Snapdocs.
