Green hosting

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Green hosting or eco-friendly hosting is Internet hosting that involves strategies to reduce the environmental impact of their activities. [1] These may include the increased use of renewable energy, planting trees, plants, and grass around and over data centers, and more day-to-day activities such as energy conservation and the use of energy-saving appliances. [1]

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Green hosting may also utilize green marketing to ease consumer concerns, and carbon offsetting, the purchasing of green certificates to offset carbon emissions. A deceitful web hosting service may participate in greenwashing where the eco-friendly marketing term does not reflect reality.

Take up

Adoption of green hosting was initially very slow in the early 2000s, largely because the hosting companies who were providing these services initially were doing at premium price. There was also limited awareness regarding green hosting among customers and how it helped the environment. Today, though, the market has changed dramatically, with many hosting companies offering green services at no additional cost. Consumer awareness has also increased. A recent study of 543 US adults found that more than 60 percent of people are more inclined to purchase from an online shop if the website explicitly claims to use green energy. Seventy-eight percent of consumers say that the environmental practices of online shops are important to them and over 70 percent believe that using a green hosting provider is a valid and acceptable way for a website to put across its green image. [2] [ better source needed ]

World Internet usage statistics show that internet usage is still rapidly growing in the U.S. [3] and growing from 400 to 1000% a year worldwide. In fact, in 2005, Jonathan Koomey reported that the total electric bill to operate those servers and related infrastructure equipment was $2.7 billion in the United States and $7.2 billion worldwide. [4] a web server, on average, produces more than 630 kg of CO2 and consumes 1,000 kWh of energy annually. A green host, on the other hand, theoretically has zero CO2. In 2008, it was estimated that if energy consumption due to web hosting keeps rising at the then-current rate by 2020, then the industry would be polluting the planet more than the airline industry. [5]

The percentage of electricity consumption varies between organizations, but the United States Department of Energy estimates that 10 percent of the United States federal government's electricity use goes to data centers. [6]

Green hosting strategies

A green organization does not necessarily have to have access to green power from wind, water, or solar energy, they can also purchase green certificates to offset the use and cost of conventional energy. Hosting sites that contain Green-e certification labels are organizations that voluntarily adhere to strict environmental guidelines. [7] Other recognized certificates that regularly used in the web hosting industry include The Gold Standard, Green Power Partnership, VCS (Verified Carbon Standard), and Climate Action Reserve. [8]

See also

Related Research Articles

An environmental tax, ecotax, or green tax is a tax levied on activities which are considered to be harmful to the environment and is intended to promote environmentally friendly activities via economic incentives. One notable example is a carbon tax. Such a policy can complement or avert the need for regulatory approaches. Often, an ecotax policy proposal may attempt to maintain overall tax revenue by proportionately reducing other taxes ; such proposals are known as a green tax shift towards ecological taxation. Ecotaxes address the failure of free markets to consider environmental impacts.

<span class="mw-page-title-main">Greenwashing</span> Use of the aesthetic of conservationism for promotion

Greenwashing, also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. Companies that intentionally adopt greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers.

<span class="mw-page-title-main">Energy conservation</span> Reducing energy consumption

Energy conservation is the effort to reduce wasteful energy consumption by using fewer energy services. This can be done by using energy more effectively or changing one's behavior to use less service. Energy conservation can be achieved through efficient energy use, which has some advantages, including a reduction in greenhouse gas emissions and a smaller carbon footprint, as well as cost, water, and energy savings.

Eco-capitalism, also known as environmental capitalism or (sometimes) green capitalism, is the view that capital exists in nature as "natural capital" on which all wealth depends. Therefore, governments should use market-based policy-instruments to resolve environmental problems.

<span class="mw-page-title-main">Ecolabel</span> Labeling systems for food and consumer products

Ecolabels and Green Stickers are labeling systems for food and consumer products. The use of ecolabels is voluntary, whereas green stickers are mandated by law; for example, in North America major appliances and automobiles use Energy Star. They are a form of sustainability measurement directed at consumers, intended to make it easy to take environmental concerns into account when shopping. Some labels quantify pollution or energy consumption by way of index scores or units of measurement, while others assert compliance with a set of practices or minimum requirements for sustainability or reduction of harm to the environment. Many ecolabels are focused on minimising the negative ecological impacts of primary production or resource extraction in a given sector or commodity through a set of good practices that are captured in a sustainability standard. Through a verification process, usually referred to as "certification", a farm, forest, fishery, or mine can show that it complies with a standard and earn the right to sell its products as certified through the supply chain, often resulting in a consumer-facing ecolabel.

Green computing, green IT, or ICT sustainability, is the study and practice of environmentally sustainable computing or IT.

<span class="mw-page-title-main">Carbon footprint</span> Concept to quantify greenhouse gas emissions from activities or products

A carbon footprint (or greenhouse gas footprint) is a calculated value or index that makes it possible to compare the total amount of greenhouse gases that an activity, product, company or country adds to the atmosphere. Carbon footprints are usually reported in tonnes of emissions (CO2-equivalent) per unit of comparison. Such units can be for example tonnes CO2-eq per year, per kilogram of protein for consumption, per kilometer travelled, per piece of clothing and so forth. A product's carbon footprint includes the emissions for the entire life cycle. These run from the production along the supply chain to its final consumption and disposal.

Eco commerce is a business, investment, and technology-development model that employs market-based solutions to balancing the world's energy needs and environmental integrity. Through the use of green trading and green finance, eco-commerce promotes the further development of "clean technologies" such as wind power, solar power, biomass, and hydropower.

Various energy conservation measures are taken in the United Kingdom.

<span class="mw-page-title-main">Green electricity in the United Kingdom</span>

The availability and uptake of green electricity in the United Kingdom has increased in the 21st century. There are a number of suppliers offering green electricity in the United Kingdom. In theory these types of tariffs help to lower carbon dioxide emissions by increasing consumer demand for green electricity and encouraging more renewable energy plant to be built. Since Ofgem's 2014 regulations there are now set criteria defining what can be classified as a green source product. As well as holding sufficient guarantee of origin certificates to cover the electricity sold to consumers, suppliers are also required to show additionality by contributing to wider environmental and low carbon funds.

<span class="mw-page-title-main">Efficient energy use</span> Methods for higher energy efficiency

Efficient energy use, or energy efficiency, is the process of reducing the amount of energy required to provide products and services. There are many technologies and methods available that are more energy efficient than conventional systems. For example, insulating a building allows it to use less heating and cooling energy while still maintaining a comfortable temperature. Another method is to remove energy subsidies that promote high energy consumption and inefficient energy use. Improved energy efficiency in buildings, industrial processes and transportation could reduce the world's energy needs in 2050 by one third.

This is a glossary of environmental science.

<span class="mw-page-title-main">Environmental impact of the energy industry</span>

The environmental impact of the energy industry is significant, as energy and natural resource consumption are closely related. Producing, transporting, or consuming energy all have an environmental impact. Energy has been harnessed by human beings for millennia. Initially it was with the use of fire for light, heat, cooking and for safety, and its use can be traced back at least 1.9 million years. In recent years there has been a trend towards the increased commercialization of various renewable energy sources. Scientific consensus on some of the main human activities that contribute to global warming are considered to be increasing concentrations of greenhouse gases, causing a warming effect, global changes to land surface, such as deforestation, for a warming effect, increasing concentrations of aerosols, mainly for a cooling effect.

<span class="mw-page-title-main">Micro-sustainability</span> Individual or small scale sustainability efforts

Micro-sustainability is the portion of sustainability centered around small scale environmental measures that ultimately affect the environment through a larger cumulative impact. Micro-sustainability centers on individual efforts, behavior modification, education and creating attitudinal changes, which result in an environmentally conscious individual. Micro-sustainability encourages sustainable changes through "change agents"—individuals who foster positive environmental action locally and inside their sphere of influence. Examples of micro-sustainability include recycling, power saving by turning off unused lights, programming thermostats for efficient use of energy, reducing water usage, changing commuting habits to use less fossil fuels or modifying buying habits to reduce consumption and waste. The emphasis of micro-sustainability is on an individual's actions, rather than organizational or institutional practices at the systemic level. These small local level actions have immediate community benefits if undertaken on a widespread scale and if imitated, they can have a cumulative broad impact.

Sustainable products are products either sustainably sourced, manufactured or processed and provide environmental, social, and economic benefits while protecting public health and the environment throughout their whole life cycle, from the extraction of raw materials to the final disposal.

The Certification for Sustainable Transportation is a national program housed at the University of Vermont Extension that seeks to promote the practice of using energy efficient modes of transportation. The CST work centers on its eRating vehicle certification program, which is an eco-label for passenger transportation vehicles. The eRating uses a sustainability index which includes factors such as green house gas emissions per passenger mile, emission levels of criteria pollutants, and in certain circumstances factors such as training for drivers and use of endorsed carbon offsets. Once a certain threshold is met, vehicles may qualify for e1, e2, e3, or e4 levels in the certification program.

eRating Program for passenger vehicles

eRating is a certification, education, and labeling program for passenger vehicles in the United States. It was developed by Certification for Sustainable Transport (CST) at the University of Vermont.

<span class="mw-page-title-main">Green data center</span> Server facility which utilizes energy-efficient technologies

A green data center, or sustainable data center, is a service facility which utilizes energy-efficient technologies. They do not contain obsolete systems, and take advantage of newer, more efficient technologies.

<span class="mw-page-title-main">Consumer green energy program</span> Program that enables households to buy energy from renewable sources

A consumer green energy program is a program that enables households to buy energy from renewable sources. By allowing consumers to purchase renewable energy, it simultaneously diverts the utilization of fossil fuels and promotes the use of renewable energy sources such as solar and wind.

The environmental impact of Big Tech is a phenomenon in which many aspects of Big Tech contribute to negative impacts on the environment and climate change. In the big data age, technologists and people in general find it valuable to view emerging technologies with a critical lens, one of which is geared toward the environment. As these emerging technologies become more popular, they consider the extent at which they contribute to changes in the environment and whether they are inherently positive or negative.

References

  1. 1 2 Karyotakis, Minos-Athanasios; Antonopoulos, Nikos (2021). "Web Communication: A Content Analysis of Green Hosting Companies". Sustainability. 13 (2): 495. doi: 10.3390/su13020495 .
  2. "SMB Green Study". sustainablebusinesstoolkit.com. Retrieved 2016-06-04.
  3. Internet users as a percentage of the population (US), World Bank statistics, Google public data explorer
  4. Data Center Energy Consumption Has Doubled Since 2000 Archived 2009-02-26 at the Wayback Machine , Informationweek.com, February 15, 2007
  5. Steve Lohr (May 1, 2008). "Data Centers Are Becoming Big Polluters, Study Finds". New York Times . Retrieved 2011-10-24.
  6. 10 Facts to Know About Data Centers
  7. "Green-e Energy Certification". Green-e. Retrieved 4 September 2014.
  8. "Green Hosting Guide | HostAdvice". HostAdvice. Retrieved 2018-02-01.