Green hosting

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Green hosting or eco-friendly hosting is Internet hosting that involves strategies to reduce the environmental impact of their activities. [1] These may include the increased use of renewable energy, planting trees, plants, and grass around and over data centers, and more day-to-day activities such as energy conservation and the use of energy-saving appliances. [1]

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Green hosting may also utilize green marketing to ease consumer concerns, and carbon offsetting, the purchasing of green certificates to offset carbon emissions.

Take up

Adoption of green hosting was initially very slow in the early 2000s, largely because the hosting companies who were providing these services initially were doing at premium price. There was also limited awareness regarding green hosting among customers and how it helped the environment. Today, though, the market has changed dramatically, with many hosting companies offering green services at no additional cost. Consumer awareness has also increased. A recent study of 543 US adults found that more than 60 percent of people are more inclined to purchase from an online shop if the website explicitly claims to use green energy. Seventy-eight percent of consumers say that the environmental practices of online shops are important to them and over 70 percent believe that using a green hosting provider is a valid and acceptable way for a website to put across its 'green' image. [2] [ better source needed ]

World Internet usage statistics show that internet usage is still rapidly growing in the U.S. [3] and growing from 400 to 1000% a year worldwide. In fact, in 2005, Jonathan Koomey reported that the total electric bill to operate those servers and related infrastructure equipment was $2.7 billion in the United States and $7.2 billion worldwide. [4] a web server, on average, produces more than 630 kg of CO2 and consumes 1,000 kWh of energy annually. A green host, on the other hand, theoretically has zero CO2. In 2008, it was estimated that if energy consumption due to web hosting keeps rising at the then-current rate by 2020, then the industry would be polluting the planet more than the airline industry. [5]

The percentage of electricity consumption varies between organizations, but the United States Department of Energy estimates that 10 percent of the United States federal government’s electricity use goes to data centers. [6]

Green hosting strategies

A green organization does not necessarily have to have access to green power from wind, water, or solar energy, they can also purchase green certificates to offset the use and cost of conventional energy. Hosting sites that contain Green-e certification labels are organizations that voluntarily adhere to strict environmental guidelines. [7] Other recognized certificates that regularly used in the web hosting industry include The Gold Standard, Green Power Partnership, VCS (Verified Carbon Standard), and Climate Action Reserve. [8]

See also

Related Research Articles

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<span class="mw-page-title-main">Server farm</span> Collection of computer servers

A server farm or server cluster is a collection of computer servers, usually maintained by an organization to supply server functionality far beyond the capability of a single machine. They often consist of thousands of computers which require a large amount of power to run and to keep cool. At the optimum performance level, a server farm has enormous financial and environmental costs. They often include backup servers that can take over the functions of primary servers that may fail. Server farms are typically collocated with the network switches and/or routers that enable communication between different parts of the cluster and the cluster's users. Server "farmers" typically mount computers, routers, power supplies and related electronics on 19-inch racks in a server room or data center.

<span class="mw-page-title-main">Energy conservation</span> Reducing energy consumption

Energy conservation is the effort to reduce wasteful energy consumption by using fewer energy services. This can be done by using energy more effectively or changing one's behavior to use less service. Energy conservation can be achieved through efficient energy use, which has some advantages, including a reduction in greenhouse gas emissions and a smaller carbon footprint, as well as cost, water, and energy savings.

Green computing, green IT, or ICT sustainability, is the study and practice of environmentally sustainable computing or IT.

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<span class="mw-page-title-main">White certificates</span>

In environmental policy, white certificates are documents certifying that a certain reduction of energy consumption has been attained. In most applications, the white certificates are tradable and combined with an obligation to achieve a certain target of energy savings. Under such a system, producers, suppliers or distributors of electricity, gas and oil are required to undertake energy efficiency measures for the final user that are consistent with a pre-defined percentage of their annual energy deliverance. If energy producers do not meet the mandated target for energy consumption they are required to pay a penalty. The white certificates are given to the producers whenever an amount of energy is saved whereupon the producer can use the certificate for their own target compliance or can be sold to (other) parties who cannot meet their targets. Quite analogous to the closely related concept of emissions trading, the tradability in theory guarantees that the overall energy saving is achieved at least cost, while the certificates guarantee that the overall energy saving target is achieved.

Various energy conservation measures are taken in the United Kingdom.

<span class="mw-page-title-main">Greenhouse gas emissions</span> Sources and amounts of greenhouse gases emitted to the atmosphere from human activities

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<span class="mw-page-title-main">Green electricity in the United Kingdom</span>

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The Climate Savers Computing Initiative was a nonprofit group of consumers, businesses and conservation organizations dedicated to promoting smart technologies that improve power efficiency and reduce energy consumption of computers. Formed in 2007, it was based in Portland, Oregon. In July 2012, Climate Savers Computing Initiative combined with The Green Grid and its programs continue within that organization.

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<span class="mw-page-title-main">Environmental impact of the energy industry</span>

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<span class="mw-page-title-main">Micro-sustainability</span> Individual or small scale sustainability efforts

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<span class="mw-page-title-main">Green data center</span> Server facility which utilizes energy-efficient technologies

A green data center, or sustainable data center, is a service facility which utilizes energy-efficient technologies. They do not contain obsolete systems, and take advantage of newer, more efficient technologies.

<span class="mw-page-title-main">Greenhouse gas emissions by China</span> Emissions of gases harmful to the climate from China

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<span class="mw-page-title-main">Consumer green energy program</span> Program that enables households to buy energy from renewable sources

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Digital ecology is a science about the interdependence of digital systems and the natural environment. This field of study looks at the methods in which digital technologies are changing the way how people interact with the environment, as well as how these technologies affects the environment itself. It is a branch of ecology that promotes green practices to fight digital pollution. Currently the total carbon footprint of the internet, our electronic devices, and supporting elements accounts for about 3.7% of global greenhouse gas emissions.

The environmental impact of big tech is a phenomenon in which many aspects of Big Tech contribute to negative impacts on the environment and climate change. In the big data age, technologists and people in general find it valuable to view emerging technologies with a critical lens, one of which is geared toward the environment. As these emerging technologies become more popular, they consider the extent at which they contribute to changes in the environment and whether they are inherently positive or negative.

References

  1. 1 2 Karyotakis, Minos-Athanasios; Antonopoulos, Nikos (2021). "Web Communication: A Content Analysis of Green Hosting Companies". Sustainability. 13 (2): 495. doi: 10.3390/su13020495 .
  2. "SMB Green Study". sustainablebusinesstoolkit.com. Retrieved 2016-06-04.
  3. Internet users as a percentage of the population (US), World Bank statistics, Google public data explorer
  4. Data Center Energy Consumption Has Doubled Since 2000 Archived 2009-02-26 at the Wayback Machine , Informationweek.com, February 15, 2007
  5. Steve Lohr (May 1, 2008). "Data Centers Are Becoming Big Polluters, Study Finds". New York Times . Retrieved 2011-10-24.
  6. 10 Facts to Know About Data Centers
  7. "Green-e Energy Certification". Green-e. Retrieved 4 September 2014.
  8. "Green Hosting Guide | HostAdvice". HostAdvice. Retrieved 2018-02-01.