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Type | Private |
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Industry | Business software |
Founded | New Zealand (1984) |
Headquarters | Auckland, New Zealand |
Key people | Peter Dickinson, CEO Harry Mowat, managing director UK |
Products | Integrated enterprise resource planning software |
Website | www |
Greentree (now MYOB Greentree) is an ERP business software company based in Australia and New Zealand. The MYOB Greentree product is made for medium-sized organisations and distributed through a partner model. [1]
Greentree is not industry vertical specific but provides capability across a wide range of market sectors. Its main markets are in Australia and New Zealand and growing in the UK, USA [2] and the Pacific Islands. [3]
Greentree operates in real-time and uses an integrated single design architecture which enables complete inter-module data flow. [4]
Greentree's origins go back to the 1980s, [5] when it was developing DOS-based accounting software under the brand name CBA. [6] For 14 years, CBA was the most successful mid-range financial software solution, used on more than 12,000 sites across New Zealand and Australia. [7]
CBA was founded by Don Bowman and John Cowan in 1983. [8] In less than a year, it became Australia's top microcomputer accounting software. [9] In 1986, CBA was named Australia Business Software of the Year, outselling all other computer software providers according to an independent market survey. [10]
In 1993, CBA was sold to US-based Platinum Software but was purchased back by the original developers in July 1997 under the name Focus Software. [11] Focus Software and the Cardinal Group teamed up to develop the first application for the Jade programming language in 1998 and called it Greentree Business Software. It was a complete ground-up rewrite of CBA and was Microsoft Windows NT-based capable of running on standalone personal computers running Windows 95. [12] Focus Software was subsequently named Greentree International in 1997. [13]
Greentree International was named one of information technology world's "25 Rising Stars" by the MIS Magazine of Australia in 2006. [14] The judging panel is made out of six IT industry stalwarts from various areas of expertise. [15] Greentree Business software was a finalist for the 2010 Software Product of the Year (Client/Business category) for Accountancy Age Awards [16] and in 2012, they were shortlisted again for The British Accountancy Awards Software Product of the Year. [17]
In 2014, Greentree launched Greentree4 – its next-generation full integrated ERP software platform which provides a unique browser-based user experience. [18]
The platform streamlines the configuration and design of screens and forms so they can be customised at an organisation, group or individual level. [19]
In 2011, the company launched a competition for New Zealand and Australian businesses, under the banner GAME ON. [21] Companies were invited to put a compelling case for winning a Greentree software implementation, including cloud hosting. Winners of the inaugural competition were hospitality and accommodation provider Kimberley Group (Australia) [22] business and bathroom furniture manufacturer Smail & Co (New Zealand). [23] In 2012, GAME ON was run in the UK, and won by charity organisation Concern Universal. [24]
Greentree is written in JADE which allows its implementers to write complex customised add-ons without causing any interference to the core product. [25] It also allows customisations to stay synched and also provides continuous incremental upgrades. [26]
Greentree is able to operate in the cloud, on local servers, or a combination of both. [27]
Greentree launched a Software as a Service offering for its business management software in April 2016. Named Greentree as a Service (GaaS), it includes software, cloud hosting, maintenance and a range of other services. [28]
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