![]() | |
Company type | Private |
---|---|
Industry | Esports |
Founded | September 3, 2019 |
Headquarters | 2 Chance Street, Shoreditch, London, E1 6JT, United Kingdom [1] |
Key people |
|
Owner | DCB Sports |
Divisions | |
Website | Official website |
Guild Esports & Gaming LTD (formerly The Lords eSports PLC, Guild Esports PLC) is a United Kingdom-based professional esports company founded in 2019. The organisation was the first esports firm to be publicly traded in the United Kingdom, before being fully acquired by US-based sports company DCB Sports in October 2024, and delisting from the London Stock Exchange.
Guild has competitive teams in titles including Fortnite , FC 25 , Sim Racing (Rennsport, iRacing), PUBG Mobile. In addition to its competitive teams, Guild operates as a creative agency with an in-house studio, delivering campaigns that help brands reach a gaming audience. Past collaborations include campaigns for the Wicked movie, Karate Kid Legends, and Wild Robot. Guild also runs a Women in Gaming initiative with Sky called The Lobby - a mission to create more opportunities for women in the gaming community. With the Sky Guild Gaming Centre at its core, The Lobby brings the opportunity to connect at live events, get creative in a studio facility, and compete for a prize pool of £50,000.
History
Guild Esports was incorporated on 3 September 2019 under the name The Lords eSports PLC. [2] The company launched publicly in 2020 and listed on the London Stock Exchange (LSE), raising £20 million in its IPO. [3]
In 2022, Guild signed a 10-year lease on a 9,831 sq ft facility in Shoreditch, London, which became their official HQ and training facility. [4]
In 2024, Guild joined the Esports World Cup’s Club Support Program, receiving a stipend to expand into multiple titles. That same year, Guild acquired Encore and a stake in Ginx TV, further expanding its media presence.
In October 2024, Guild Esports was acquired by DCB Sports, a US-based sports group, transitioning from a publicly traded company to a private one.
Guild currently operates in four titles:
Its now-retired divisions include:
Guild has won multiple major trophies across games, including the Fortnite Champion Series and the Rocket League EU Spring Regional. In March 2025, Guild won the inaugural Racing Prodigy P3 Championship in Sim Racing.
Guild’s key partnership is with Sky Broadband, signed in 2022 and reportedly worth £2 million per year.
Former sponsors include:
Guild Esports is fully owned by DCB Sports. In 2024, Guild acquired: